September 6-8, 2018 DEMO DAY SEPTEMBER 5 Orlando, Florida


About The Show

Surf Expo is the largest and longest-running board sports and beach/resort lifestyle tradeshow in the world.

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features more than 2,500 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 28,600 attendees including retailers, exhibitors and media per show. Surf Expo is a TRADE ONLY EVENT and is not open to the public.
Upcoming Surf Expo dates are September 6-8, 2018 and January 10-12, 2019.


No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.

  • Surf

    It’s the category that launched Surf Expo, the surfing industry’s oldest and largest tradeshow. Features boards, sunglasses & sun protection products, boardshorts, juniors, footwear and fins. You’ll also find dive fins, masks, spearguns, dive specific wetsuits and underwater photography equipment.

  • Skate

    Sidewalk surfing and shredding the concrete wave. Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel.

  • Wake

    September Surf Expo is THE marketplace for wakeboards and water skis as well as the growing wakesurf category. You’ll also find bindings, gear including clothing, helmets and wetsuits, inflatables, pumps, and other related accessories. Plus boats and jet skis, towers, pylons, racks, speakers, lights, and biminis. The Wake category is held at the September shows only.

  • Wind

    Surf Expo is the retailers’ resource for all wind-related boarding. Features kites, boards, sails, booms, masts, harnesses, bindings and related accessories. The Wind category is held at the September shows only.

  • Sup

    The largest growing watersport in the country for oceans, river and lakes. Stand Up Paddleboards are also the perfect tool for fitness and yoga junkies. Features the boards, paddles and fins, plus accessories, racks and training videos.

  • Kayak/Canoe

    The newest category at Surf Expo, Paddle is the perfect addition for Kayak and Canoe hardgoods buyers.

  • Bluewater

    The Bluewater section at Surf Expo features inshore and offshore saltwater products ranging from lifestyle and technical apparel to footwear and outdoor accessories.

  • Swim

    With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children’s and contemporary styles. The largest collection of swim lines at the largest water-related event in the country.

  • Resort

    This category offers everything a vacationing consumer wants. It’s the most comprehensive collection in the resort tradeshow industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels & footwear, plus premiums and souvenirs, mementos and custom merchandise.

  • Coastal Gift

    Coastal Gift
    From hammocks to tabletop and everything in between; enjoy nicer gift items with a coastal flair.

  • Boutique

    Offering better resortwear that includes current southern brands and sundresses; high-end apparel, footwear and accessories and gifts.

  • Footwear

    This growing category features a diverse range of footwear for the beach, shore, boat, sidewalk, boardwalk and beyond.

  • Performance

    A mix of products and accessories that complement or enhance an active water lifestyle; ranging from apparel, to fitness products and accessories. The performance category includes training aides, yoga, consumables and post performance fashions.


Industry Partners