September 6-8, 2018 DEMO DAY SEPTEMBER 5 Orlando, Florida


About The Show

Surf Expo is the largest and longest-running board sports and beach/resort lifestyle tradeshow in the world.

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features more than 2,500 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 28,600 attendees including retailers, exhibitors and media per show. Surf Expo is a TRADE ONLY EVENT and is not open to the public.
Upcoming Surf Expo dates are September 6-8, 2018 and January 10-12, 2019.


No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.

  • SURF

    It’s the category that launched Surf Expo, the surfing industry’s oldest and largest tradeshow. Features boards, sunglasses & sun protection products, boardshorts, juniors, footwear and fins. You’ll also find dive fins, masks, spearguns, dive specific wetsuits and underwater photography equipment.


    Sidewalk surfing and shredding the concrete wave. Skate at Surf Expo includes completes, long and shortboard decks, cruisers, trucks, wheels, protective gear and accessories along with apparel.

  • SUP

    The largest growing watersport in the country for oceans, river and lakes. Stand Up Paddleboards are also the perfect tool for fitness and yoga junkies. Features the boards, paddles and fins, plus accessories, racks and training videos.


    The Bluewater section at Surf Expo features inshore and offshore saltwater products ranging from lifestyle and technical apparel to footwear and outdoor accessories.

  • SWIM

    With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children’s and contemporary styles. The largest collection of swim lines at the largest water-related event in the country.


    This category offers everything a vacationing consumer wants. It’s the most comprehensive collection in the resort tradeshow industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels & footwear, plus premiums and souvenirs, mementos and custom merchandise.


    Coastal Gift
    From hammocks to tabletop and everything in between; enjoy nicer gift items with a coastal flair.


    In this customized product category you’ll find mementos a vacationing customer wants to remember their experience or take back home to family members and friends. Souvenir is featured at the January Surf Expo.


    Offering better resortwear that includes current southern brands and sundresses; high-end apparel, footwear and accessories and gifts.


    This growing category features a diverse range of footwear for the beach, shore, boat, sidewalk, boardwalk and beyond.


    A mix of products and accessories that complement or enhance an active water lifestyle; ranging from apparel, to fitness products and accessories. The performance category includes training aides, yoga, consumables and post performance fashions.


Industry Partners