SURF EXPO

January 25-27, 2018 Orlando, Florida

 

Advertising + Sponsorship

Get Your Brand Noticed Before, During and After the Show

Don’t limit your Surf Expo experience to the walls of your exhibit space. It all starts before buyers even reach your booth. Put your company name, logo and brand message in high-visibility and unexpected locations — places buyers really notice it. We offer brand marketing opportunities to match any budget. Make your next Surf Expo your most productive ever!

Before The Show

Before The Show

With pre-show advertising, public relations and targeted buyer relations options, you can start the buzz before you get to the show floor.

New Exhibitor Show Visibility Package

Available only to first time Surf Expo exhibitors, this package is a no brainer.

  • Product placement in Surf Expo’s “New Exhibitor Showcase” a professionally merchandised product showcase
  • “New to Surf Expo” floor sticker placed in front of booth throughout show
  • Highlights in Surf Expo Exhibitor List on surf expo.com and in Surf Expo Show App (used by Buyers)
  • “New” icon with your exhibitor listing
  • Inclusion in “New” category in Exhibitor List
  • Ability to add one Show Special
  • Listing in Surf Expo’s mobile app as a New Exhibitor

$150
Deadline: August 7

Request Info

Digital Promotions

Digital promotions through the buyers favorite tools–exhibitor list, floorplan and mobile app!

  • Your company listing will standout with the Featured Exhibitor Icon and Exhibitor list
  • Post a show special for retailers to see on SurfExpo.com and the show app.
  • Post a press release for retailers to see on SurfExpo.com and the show app.
  • Include an online profile (up to 500 characters) for retailers to know more about your company.

Click here for a complete list of digital upgrades!

To take advantage of these Digital Opportunities and upgrades visit the exhibitor console. A link and log in to the console was sent to your contract contact on the exhibitor confirmation email.

 

$295 & up
Deadline: August 4

Request Info

Surf Expo App Ad

Before, during and after the show, retailers will rely on the Surf Expo Show App for the most up-to-date information about show events, exhibitors, floorplan and seminars.

The Show App is the ideal place to generate awareness among retail buyers of your brand/company and direct them to your booth. Your ad will be displayed throughout the official Surf Expo Show App.

Show App Ad Includes:

  • Show App Banner Ad.
  • 150 word description of your company to be displayed on your Exhibitor Listing in the Show App.
  • Bonus Company Logo – your logo will placed on your Exhibitor Listing in the Show App, as an added bonus.

$575
Deadline: August 4

Request Info

Banner Ads on SurfExpo.com

Each month thousands of retailers log on to surfexpo.com to catch up on the latest news and to register to attend Surf Expo.

Your brand now has the opportunity to reach these retailers and drive them to your own website with online ads on the award-winning surfexpo.com.

Surf Expo Website Traffic Statistics:

  • Avg. Monthly Pageviews: > 157,000 / Unique > 79,000
  • Avg. Monthly Visits: > 22,000 / Unique > 12,700
  • Ad Size: 300px wide x 250px tall

$250/Month
Deadline: August 4

Request Info

Product Spotlight Emails

Feature your brand to top buyers in the watersports and beach lifestyle industries.

The Product Spotlight email provides Surf Expo Exhibitors a way to showcase product directly to current and past Surf Expo Attendees. With an average open rate of 20%, the Product Spotlight Emails are a great way to give top buyers a sneak peek at what they will see at the show.Product Spotlight emails will have a single featured product spot, two sub-features and up to 10 highlighted product spots. Every spot includes a product photo, a description, company name and booth number, links to your website/product page and an email address to your sales contact.

View a sample: Example one | Example two

Featured Spot – $950
Only 1 featured spot available per email.

  • Top full width placement
  • Product Image – 560px wide x 300px tall
  • 100 word description
  • Link to your website
  • Sales contact email address

Sub Featured Spot – $695
Number of spots vary per email

  • Product Image – 260px wide x 260px tall
  • 50 word description
  • Link to your website
  • Sales contact email address

Standard Listing – $495

  • Product Image – 260px wide x 200px tall
  • 40 word description
  • Link to your website
  • Sales contact email address

Specs

View an example of the Product Preview Email specs and layout.

Bonus! Purchase Feature or Sub Feature spot in Emails 1-5 and receive a Standard Listing in Email 6 at no cost!

$495/Standard
Deadline: See below

Request Info

Email Schedule & Deadlines

Email 1 – July 11
(Materials Due: July 5)

Email 2 – July 25
(Materials Due: July 18)

Email 3 – August 8
(Materials Due: August 1)

Email 4 – August 22
(Materials Due: August 15)

Email 5 – September 5
(Materials Due: August 29)

Post Show
Email 6 – September 19
(Materials Due: September 12)

 

Online Product Catalog Gallery

Post your catalog on surfexpo.com for buyers to preview before, during and after the show.

Post your catalog on surfexpo.com for buyers to preview before, during, and after the show. All you need is a single pdf document. Surfexpo.com has an average of 140,000 unique visitors annually. Don’t miss this opportunity to extend the show.

Catalog Specs:

  • A Single PDF Document with a single page/spread dimensions for best results

 

$450
Deadline: varies depending on mailing

Request Info

Direct Mail To Surf Expo Retailers

Mail postcards directly to Surf Expo’s retailer database.

Invite buyers to schedule meetings, visit your booth and promote your brand before the show. Our turn-key packages include list rental, printing, postage and mailing and start at just $1,895!

List Options:

  • Boardsports Retailers (Surf, Skate, SUP, Wake, Wind, Boardsports Footwear, Boardsports Swim)
    *SUP, Wake and Wind exhibit only in September
  • Resort Retailers (Resort, Gift, Souvenir, Resort Footwear, Resort Swim)
  • Entire List of Retailers- all categories

Learn More or Get Started

$1895
Deadline: August 4

Request Info

Market Special Package

Best Value- Total Marketing Value more than $2,200

  • Half Page Color Ad in Surf Expo Printed Magazine
  • 3-Month Banner Ad on surfexpo.com
  • 6-Month product catalog on surfexpo.com
  • Appointment Postcards
  • One Additional Seniority Point

$1350
Deadline: July 21

Request Info

At The Show

Onsite options range from the modest to the premium offerings – something to fit every marketing strategy and budget.

VIP Gift Bag Placement

Have your product put directly into the hands of our top 50 VIP retailers.

Our VIP Gift Bags are assembled and delivered to VIP hotel rooms prior to the show.

 *Plus product inclusion in 50 bags

 

$425*
Deadline: August 4

Request Info

 

On-Site Directory Ad

Still prefer the printed ad? What better place than in our On-Site Show Directory?

Buyers seek these out the second they hit the Convention Center. Choose half- or full-page, black and white or four-color. Four-color ads are limited.

$675
Deadline: August 4

Request Info

Branded Meter Board

At 87″ tall, meter boards are hard to miss.

Print one and get it placed right on the floor at Surf Expo. A great way to direct buyers right to your booth.

 

$1500/double sided
Deadline: July 30

Request Info

Badge Lanyards

No one walks the show without one of these around their neck.

Prime branding location, badge lanyards are worn by all Retail Buyers and Exhibitors. (Sponsorship available for each).*Exhibitor Supplied Note: Most Exhibitor-supplied sponsorship items can be produced by Surf Expo for an additional cost.

 

$3800
Deadline: July 31

Request Info

Door Graphics

Door graphics are a great way to be seen as people enter and exit the show.

*Exhibitor Supplied
Note: Most Exhibitor-supplied sponsorship items can be produced by Surf Expo for an additional cost.

$SOLD
Deadline: July 30

Request Info

Escalator Graphics

Only 2 Available

Generate awareness and communicate your brand message with your booth number to all attendees on their way in and out.

 

$SOLD
Deadline: July 30

Request Info

Show Bags

Be in everyone’s hands throughout the entire show.

Provide the bags attendees fill up and take home.*Exhibitor Supplied Note: Most Exhibitor-supplied sponsorship items can be produced by Surf Expo for an additional cost.

 

$Sold
Deadline: August 7

Request Info

Magazine Bins

Be in everyone’s hands throughout the entire show.

Include your publications and branding in the magazine bins around the Registration Area or even on the show floor.

Shared bins and Exclusive bins available.

 

$700 & up
Deadline: June 9

Request Info

Fashion Show Scene

Expose your brand to top buyers in the watersports and beach lifestyle industries.

Full Scene  ($600) Includes:

  • 4 full looks by your brand featured in one daily fashion show (total of 3 shows, one daily on Thursday, Friday, Saturday)
  • Logo inclusion on-screen at Fashion Show when your outfits are on the runway.

Accessories Scene ($400) Includes:
Available to Eyewear, Footwear, Jewelry, Handbag and Accessory exhibitors.

  • Product included in 4 looks in one fashion show daily (total of 3 shows, one daily on Thursday, Friday, Saturday)
  • Logo inclusion on-screen at Fashion Show when your accessories are on the runway.

 

$600/$400
Deadline: August 11

Request Info

Restroom Product Placement

Promote your product in the restrooms all around Surf Expo.

Include your product along with small signage about your product and booth.*Exhibitor provides product and signage.

*Per restroom plus product and signage

$1150*
Deadline: August 7

Request Info

 

Show App Ad

Before, during and after the show, retailers will rely on the Surf Expo Show App for the most up-to-date information about show events, exhibitors, floorplan and seminars.

The Show App is the ideal place to generate awareness among retail buyers of your brand/company and direct them to your booth. Your ad will be displayed throughout the official Surf Expo Show App.

Show App Ad Includes:

  • Show App Banner Ad
  • 150 word description of your company to be displayed on your Exhibitor Listing in the Show App.
  • Bonus Company Logo – your logo will placed on your Exhibitor Listing in the Show App, as an added bonus.

$575
Deadline: August 7

Request Info

Digital Promotions

Digital promotions through the buyers favorite tools–exhibitor list, floorplan and mobile app!

  • Your company listing will standout with the Featured Exhibitor Icon and Exhibitor list
  • Post a show special for retailers to see on SurfExpo.com and the show app.
  • Post a press release for retailers to see on SurfExpo.com and the show app.
  • Include an online profile (up to 500 characters) for retailers to know more about your company.

Click here for a complete list of digital upgrades!

To take advantage of these Digital Opportunities and upgrades visit the exhibitor console. A link and log in to the console was sent to your contract contact on the exhibitor confirmation email.

$295 & up
Deadline: August 7

Request Info

Show Entrance Video

The Surf Expo entrances are the only way into the show! Retailers must enter through one of the two entry points and as they ride
the escalators down into the show your brand message will repeat in front of them.
For the September 2017 show the video will play at both entrances, South Hall A & B.

• Video or Still Photos will play for up to 15 seconds, every 2 minutes

1920 x 1080 px (width x height pixels), provided in the highest resolution possible h264,mp4, MPEG.
The south end of the building is in the direct path of the sun in January. For best visibility when sun is hitting that side of the convention center, please ensure that you use the most amount of white, bright, large, bold and high contrast content possible with the video content.
Upload at surfexpo.com/upload

$1200
Deadline: July 24

Request Info

After The Show

Many of our offerings extend beyond the show dates. Don’t miss the chance to connect for weeks after the show.

Digital Promotions

Digital promotions through the buyers favorite tools–exhibitor list, floorplan and mobile app!

  • Your company listing will standout with the Featured Exhibitor Icon and Exhibitor list
  • Post a show special for retailers to see on SurfExpo.com and the show app.
  • Post a press release for retailers to see on SurfExpo.com and the show app.
  • Include an online profile (up to 500 characters) for retailers to know more about your company.

Click here for a complete list of digital upgrades!

To take advantage of these Digital Opportunities and upgrades visit the exhibitor console. A link and log in to the console was sent to your contract contact on the exhibitor confirmation email.

$295 & up
Deadline: August 4

Request Info

Online Product Catalog Gallery

Post your catalog on surfexpo.com for buyers to preview before, during and after the show.

Post your catalog on surfexpo.com for buyers to preview before, during, and after the show. All you need is a single pdf document.Surfexpo.com has an average of 140,000 unique visitors annually. Don’t miss this opportunity to extend the show.

Catalog Specs:

  • A Single PDF Document with a single page/spread dimensions for best results

 

$450
Deadline: August 4

Request Info

Surf Expo Printed Magazine

Don’t miss your chance to get your ad in the official Show Guide of Surf Expo – The Surf Expo Printed Magazine.

The full color reference guide is loaded with trend reports, show information, association updates, and the schedule of special events.

 

$750 & up
Deadline: July

Request Info

Product Spotlight Emails

Feature your brand to top buyers in the watersports and beach lifestyle industries.

The Product Spotlight email provides Surf Expo Exhibitors a way to showcase product directly to current and past Surf Expo Attendees.With an average open rate of 20%, the Product Spotlight Emails are a great way to give top buyers a sneak peek at what they will see at the show.Product Spotlight emails will have a single featured product spot, two sub-features and up to 10 highlighted product spots. Every spot includes a product photo, a headline, a description, company name and booth number, links to your website/product page and an email address to your sales contact.
View a sample: Example one | Example two

Featured Spot – $950
Only 1 featured spot available per email.

  • Top full width placement
  • Product Image – 560px wide x 300px tall
  • 80 character headline
  • 600 character description
  • Link to your website
  • Sales contact email address

Sub Featured Spot – $695
Number of spots vary per email

  • Product Image – 260px wide x 260px tall
  • 40 character headline
  • 400 character description
  • Link to your website
  • Sales contact email address

Standard Listing – $495

  • Product Image – 260px wide x 200px tall
  • 20 character headline
  • 200 character description
  • Link to your website
  • Sales contact email address

Specs

View an example of the Product Preview Email specs and layout.

$495/Standard
Deadline:

Request Info

Show App Ad

Before, during and after the show, retailers will rely on the Surf Expo Show App for the most up-to-date information about show events, exhibitors, floorplan and seminars.

The Show App is the ideal place to generate awareness among retail buyers of your brand/company and direct them to your booth. Your ad will be displayed throughout the official Surf Expo Show App.

Show App Ad Includes:

  • Show App Banner Ad
  • 150 word description of your company to be displayed on your Exhibitor Listing in the Show App.
  • Bonus Company Logo – your logo will placed on your Exhibitor Listing in the Show App, as an added bonus.

$575
Deadline: August 4

Request Info

Direct Mail To Surf Expo Retailers

Mail postcards directly to Surf Expo’s retailer database.

Invite buyers to schedule meetings, visit your booth and promote your brand before the show. Our turn-key packages include list rental, printing, postage and mailing and start at just $1,895!

List Options:

  • Boardsports Retailers (Surf, Skate, SUP, Wake, Wind, Boardsports Footwear, Boardsports Swim)
    *SUP, Wake and Wind exhibit only in September
  • Resort Retailers (Resort, Gift, Souvenir, Resort Footwear, Resort Swim)
  • Entire List of Retailers- all categories

Learn More or Get Started

$1895
Deadline: August 4

Request Info

No Cost

There are no-cost opportunities available for Surf Expo Exhibitors. Maximize your exposure and take advantage of these great added-value offerings.

Sales Lead Capture & Retrieval App

All Exhibitors receive AT NO COST, a state of the art, app-based sales lead capture and retrieval system for the show. The system, called “SWAP”, is sold for $499, but it’s FREE for all Surf Expo exhibitors (includes a license for up to three activations). The SWAP App allows you to collect sales leads at your booth or anywhere at the show, sort, filter and export the sales leads into your own CRM.

$Free
($499 value)

Deadline: N/A

Request Info

Surf Expo Appointment Card

Retailers tell us that the main reason they attend Surf Expo is their rep or manufacturer invited them.

Take advantage of Surf Expo’s free postcards to invite buyers to your booth. FREE 4×6 postcards – You can personalize to set client appointments or invite prospects to visit your booth. Quantities are limited so order today.

Order your cards below or download our template here to create your own design.

 

$Free
Deadline: August 4

Request Info

Footwear Showcase

Surf Expo is making strides to enhance the Footwear Exhibitor experience at the show, and make it easier for buyers to shop for shoes, sandals and accessories.

Have a footwear product in your line? Get them highlighted in our professionally styled footwear showcases located on the show floor in the footwear section of the show.  The footwear showcase is available exclusively for exhibitors in the Footwear section of the show. Each exhibitor can submit up to two pieces for inclusion. Samples are recognized with a with company name and booth number.

$Free*
Deadline: July 17

Request Info

*Inclusion in the Footwear Showcase is available for exhibitors in the Footwear section of Surf Expo.

Fashion Shows

Expose your brand to top buyers in the watersports and beach lifestyle industries. Exhibitors are welcome to submit 2 pieces for consideration in the on-floor fashion shows at Surf Expo at no cost.

$Free
Deadline: August 11

Request Info

Digital No Cost Opportunities

Digital promotions through the buyers favorite tools–exhibitor list, floorplan and mobile app!

  • Post a show special for retailers to see on SurfExpo.com and the show app.
  • Post a press release for retailers to see on SurfExpo.com and the show app.
  • Include an online profile (up to 500 characters) for retailers to know more about your company.

To take advantage of these Digital Opportunities and upgrades visit the exhibitor console. A link and log in to the console was sent to your contract contact on the exhibitor confirmation email.

$Free
Deadline: August 4

Request Info