January 14-16 2016



Surf Expo not only delivers THE marketplace for the industry, the show offers additional value with many opportunities to learn, sharpen your skills with our seminars, build and grow relationships, interact and celebrate with the industry.  Key events are highlighted below.
Click here for a complete daily schedule.

Thursday, January 26

Surf Expo Happy Hour, celebrating R&D Surf’s 25th Anniversary

Location: Outside on the patio, by Aisle 100

Time: 6:00 pm

All are welcome to this industry wide happy hour, celebrating R&D Surf’s 25th Anniversary!

Featuring live music by Lady & The Tramps and free beer!

Friday, January 27

ESA's 50th Anniversary Kick-off Celebration

Time: 6:00 pm

A look back through the last 50 years of Surf on the East Coast.

Highlighting the exceptional talent that the Eastern Surfing Association has helped rise to international acclaim and live induction of the 2017 All-star Team.

Friday January 27th

Death Match Mini Ramp Skate Contest

Location: The Skate Park at Surf Expo

Time: 1:00 - 3:00 pm

Shop teams compete for cash and prizes in the Death Match at Surf Expo. Sponsored by Eastern Skateboard Supply, All I Need Skateboards and Pro-Tec.

Registration and practice Friday at Noon.  Competition starts at 1pm.

Competition Thursday, Friday, Saturday

2017 Shape Off at Surf Expo

Location: Shaping Bay, Booth 1424

Time: Shaping Daily. Awards Saturday at 2:30 pm

The sport of surfing would not exist without surfboard shapers, and the art of shaping. To promote the art and craft of hand-made surfboard making and to honor shapers for their contribution to surfing, Surf Expo features the 2017 Surfboard Shape Off in honor of Greg Loehr. Top shapers will compete to replicate an iconic Greg Loehr board.

  • Stu Sharpe – Sharpe Surf
  • Skye Richard – Former pro turned shaper.
  • Sam Barker – 3DM
  • Jordan Brazie – WRV
  • Jim Hannan – Hawaiian Pro Design
  • Allen White – Allen White Custom Surfboards
  • Pat Rawson – Pat Rawson Surfboards
  • Jeff Haney – Ocean Image Surfboards & Florida Shape Off Winner

Friday, January 27th

Consumer Study Boot Camp

Location: Room S210A

Time: 7:30 - 9:00 am

Get a first-hand look at how big the overall surf-inspired consumer market is, explore the make up of the consumer profiles that define the surf consumer – including demographics, psychographics and buying behavior at this SIMA Consumer Study Boot Camp.

Learn more and register at


What Youth Radical Class Lounge

Location: The Radical Class Lounge, Surf Section Booth 2818

Time: Daily

Music, videos, movies, photography, entertainment and general fun and mayhem curated by What Youth.

The perfect place to relax for a few minutes in between appointments. Movie premieres and never before seen clips all day, including the Premiere of Captain Fin’s New Film starring Dane Reynolds, Droid, Noa Deane, Chippa Wilson, Alex Knost, Screening of What Youth original short Everything’s Wrong but in the Right Place starring Soli Bailey, Kai Hing, Colin Moran, Ian Crane and Luke Hynd in Indo, Screening of “Vinho Verde” starring Mitch Coleborn, Soli Bailey and Mitch Crews and more. Full schedule coming soon.

Saturday, January 28th

Team Presents: An Evening With The Casualties

Location: The Social, Downtown Orlando

Time: Doors Open at 8:30pm

This is not just a concert, this is a Party!  Team Pain is throwing 
a Surf Expo after party, and have invited their friends The Casualties to come celebrate! This is one not to miss.

Location: The Social in Downtown Orlando

Date: January 28th, Doors open at 8:30

Tickets are $15. Buy Tickets. 

Thursday, January 28th

SURFING Magazine'sE. Geiselman (There are Two) Movie Premiere & Party

Location: Lafayette’s at Pointe Orlando (across from Adobe Gilas)

Time: Doors open at 7pm

SURFING magazine with support from REEF and VISSLA presents E.Geiselman (There Are Two), a short film on brothers Eric and Evan Geiselman. Filmed on-location in France, Panama, Hawaii and Puerto Rico, E.Geiselman takes you inside the lives of the most talented pro surfing duo to come out of the East Coast since the Hobgood’s. All ages.

Lafayette’s At Pointe Orlando- 9101 International Drive, Suite 2220