SURF EXPO

January 14-16 2016

 

Press Registration

Press & Media Registration

Surf Expo is more than a can’t-miss destination for 9,500-plus retail storefront from around the world. Media outlets of all types understand that Surf Expo is where trends debut, all in the same place, all at the same time. They understand Surf Expo gathers newsworthy decision makers, from the CEOs of the largest publicly traded companies to the owners of the most important stores and upstart brands.

Apply to Attend with a Working Media or Media Sales Badge


Surf Expo Working media Apply button

View our Qualification Criteria > for more information.

 

For questions or more information contact:

Veronica Carmichael
Veronica Carmichael
Marketing Manager
678-781-7972
veronica.carmichael@surfexpo.com

Registration Criteria

Surf Expo is open to qualified trade and consumer-focused media outlets including print, TV, radio and online outlets that cover industries that Surf Expo serves (boardsports, fashion, swim and resort markets). To ensure a business environment on the show floor, only representatives of these media outlets such as writer, photographer and editor with an editorial assignment to cover the show for a qualified media outlet will be granted Working Media badges.

To apply to attend Surf Expo as Working Media, please upload two (2) of the following acceptable credentials by JANUARY 20, 2017. After JANUARY 20, 2017 all documentation must be presented on-site. PLEASE NOTE, IF PROPER FORMS OF CREDENTIALS ARE NOT PROVIDED ONLINE OR ON-SITE, YOU MAY BE DENIED ACCESS TO THE SHOW. TRAVEL TO THE SHOW OR PAST ATTENDANCE OF SURF EXPO AS MEDIA DOES NOT GUARANTEE ADMITTANCE AS WORKING MEDIA.

Advertising sales representatives, publishers, producers, marketing staff of qualified media outlets will not be admitted to the show as Working Media but can apply to purchase a Media Sales badge for $300. Promotion companies, Social Media agencies, Marketing or PR agencies and Advertising/Branding agencies also will not be admitted to the show under any circumstances without exhibiting.

All Media Must Register Online by January 20, 2017 and Provide the Following:

 

Magazine and Newspaper Editorial Staff (Please provide at least 2 of the below)

  • A scanned copy of the publication masthead including your name and title
  • A scanned copy of original bylined editorial work, showing coverage within the boardsports/resort space, from the last three months
  • An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show

 

Publishers and Producers

Publishers  and Producers are welcome to attend, but will need to do so with a Media Sales badge which is available for $300.

TV Crews, Reporters, Cameras / Photo Editors / Technicians (Please provide at least 2 of the below)

  • A station issued, current Press photo I.D.
  • A business card from a major TV network reflecting your editorial role.
  • Business card from your media outlet reflecting your editorial role
  • A letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Surf Expo. Coverage must be done independently and not solicited by exhibiting companies.

 

Photo Editors

Photo Editors are required to provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Surf Expo. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge.

Freelance and Contributing Writers and Photographers (Please provide both of the following)

  • A scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space, in the last three months.
  • An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.

Photographers are required to provide a letter from the news director or assignment editor on station/outlet/publication letterhead saying that you have been assigned to represent the organization in an editorial capacity at Surf Expo. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge.

Websites/Blogs (Please provide both of the following)

  • A scanned copy or link to original bylined editorial work showing coverage within the boardsports/resort space from the last three months
  • A monthly traffic report from an external demographic tool, like Google Analytics, verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).

The web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news. The site must have a proven track record showing coverage of the boardsports/resort space for at least 1 year.

Please Note: YouTube, Facebook, Twitter sites, personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation.

On-Site Media Registration

Media may register on-site during media registration hours at the Orange County Convention Center, South Halls A-B during published registration hours. A media representative will be on-site to review and qualify registering media. While the show is convenient and interesting to the residents of the surrounding communities, Working Media badges will only be granted to those providing the above defined credentials. Additionally, travel to the show does not guarantee admittance.