SURF EXPO

September 6-8, 2018 DEMO DAY SEPTEMBER 5 Orlando, Florida

 

Professional Learning Labs

Professional Learning Labs

Take part in our free Learning Labs to pick up knowledge that can impact your business and stay competitive in today’s marketplace. Join industry leaders and experts on The Stage and in Lounges around the Show Floor, each day of the show.

For a complete schedule of events click here >

Presented by:

THURSDAY

10:00 - The Stage

Navigating Surf Expo: The Insider’s Perspective, Steven ‘Fish’ Fisher, Sr. Buyer Relations Manager, Surf Expo

Surf Expo is a big show and can be a little intimidating, especially to a First Time Buyer! At over 250,000 square feet and multiple categories you likely have questions. Whether this is your first show, or if you just need a few pointers on handling your time and schedule, please join Surf Expo’s Fish for a quick briefing on the ins and outs of the shows. This How-To is a must and will teach you the lingo of the show, best practices on getting the brands you want to carry and marketing yourself for success. Surf Expo is a big show and can be a little intimidating, especially for a First Time Buyer! The Buyer Relations team at Surf Expo is here to help. Lean on them for guidance to have the most successful show!

Steven “Fish” Fisher is Surf Expo’s Sr. Buyer Relations Manager and a former buyer, designer and Exhibitor, he shares a well-rounded view of the show.

 


11:00 - What Youth Lounge

Website Critique Live, Mike Duncan, Sage Island
Show off your website to an expert in the field and get real-time advice on how to improve it and optimize your business’s online presence.

Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.


10:30 - What Youth Lounge

The Art of Building a Strong Team, Mikke Pierson, Certified Business Coach
In this talk Mikke will focus on the details of how to build a strong team of actively engaged employees.  From hiring, to training and to personal development, Mikke will share the art of effectively running a staff that will help you achieve your business goals.  He will discuss how to handle and resolve difficult employee situations and how to keep your focus on the people that make your business shine.  Everyone that attends will leave with information they can use immediately at their work.

Mikke Pierson is the owner of Pierson Business Growth Solutions and has decades of experience in coaching and mentoring business owners and employees. Mikke is a business growth expert and certified business coach. As a business coach and advisor he helps businesses grow and guides his clients towards achieving greater success in all areas of their business. As an entrepreneur and businessman with more than 30 years of experience in the Action Sports industry, Mikke has a strong ability to analyze the challenges and opportunities within organizations. He then empowers stakeholders to develop and execute plans that create meaningful changes and tangible results. Mikke’s mission is to bring superior value to his clients by helping them achieve their business goals.


12:00 - JR's Lounge

Should I Be On Amazon?, Mike Duncan, Sage Island
Learn more about selling your merchandise through Amazon’s international inventory and if it’s the right move for your company.

Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.


12:30 - The Stage

ActionWatch, presented by BRA


1:45 - The Stage

How To Use Content To Acquire New Customers, Mike Duncan, Sage Island
Social media, search engine optimization, brand ambassadors, user-generated feedback: all of these tools and more make up a comprehensive content marketing strategy to help you and your business succeed in the digital market. But how does it work? When you have an understanding of the value in cultivating your online presence through meaningful content publication, you can leverage it to attract new customers and increase your sales. In this session, you’ll learn more about how to combine your content platforms so that they can work together to promote your brand with a unique voice and identity, and consequently strengthen your company as a whole.

Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.


3:00 - The Stage

A Presentation about Millennials by a Millennial, Kent Mann, The Mann Group


3:30 - Boutique Lounge

Refining Your Product Data & Descriptions on Amazon, Mike Duncan, Sage Island
Find out about how you can use quality content structured in easy-to-read ways to improve your Amazon sales.

Mike Duncan
 is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.

FRIDAY

10:00 - The Stage

Strategies and Tactics for Effectively Using Email Marketing to Drive Sales, TBA Outdoors


12:30 - The Stage

From Storytelling to Selling: Social Marketing for Retailers

Few retailers are capitalizing on the huge opportunity that Facebook presents. With rich demographic data and new, sophisticated advertising programs, Facebook has become a highly investable advertising channel for retailers because of its ability to address all parts of the eCommerce conversion funnel. Sarah Sanchez, CPC Strategy’s Manager of Performance Social, will discuss where Facebook should sit in a retailer’s marketing portfolio and walk through how growing brands are currently building a paid Facebook strategy to increase customer lifetime value and acquire new customers using sophisticated tactics with product retargeting, lookalike audiences, and interest targeting.

Sarah Sanchez
, Manager, Performance Social, CPC Strategy, As Manager, Performance Social at CPC Strategy, Sarah oversees a team that helps retail brands execute on Facebook ad strategies – and has posted pretty spectacular results. She’s guided one apparel retailer to increase their Facebook orders by more than 290%, and another digitally native brand to boost their sitewide revenue growth by more than 375%. Her paid social experience includes working with Fortune 500 companies, microbrands and media organizations. Sarah graduated from Azusa Pacific University with Bachelor degrees in Communication and English. In her spare time, Sarah enjoys running half marathons, finding new craft beers, baking Pinterest recipes, and traveling to new places.


1:45 - The Stage

Taking Charge of Your Business – High Performance Leadership, Mikke Pierson, Certified Business Coach
Mikke will discuss the proven methods for effectively growing and running your business, your department or your employees.  You will learn the basic steps it takes to be the person that truly takes charge at work and in your own life.  Everyone that attends will leave with an outline of the mindset, systems and structure it takes to bring your business and staff to higher levels, improve moral, increase retention, increase profits and actually take a day off without worrying things will fall apart.

Mikke Pierson is the owner of Pierson Business Growth Solutions and has decades of experience in coaching and mentoring business owners and employees. Mikke is a business growth expert and certified business coach. As a business coach and advisor he helps businesses grow and guides his clients towards achieving greater success in all areas of their business. As an entrepreneur and businessman with more than 30 years of experience in the Action Sports industry, Mikke has a strong ability to analyze the challenges and opportunities within organizations. He then empowers stakeholders to develop and execute plans that create meaningful changes and tangible results. Mikke’s mission is to bring superior value to his clients by helping them achieve their business goals.


3:00 - The Stage

So You Think You know Millennials: Millennials and Communication, Kent Mann, The Mann Group

SATURDAY

11:00 - The Stage

The Future of Sports Facilities and the Retail Impact, Dev Pathik, CEO, Sports Facility Advisory
Dev is the foremost authority on Sports facilities and his seminar will be on the sports and retail implications of the Surf Resorts which will be built across the USA in the next five years.