SURF EXPO

January 25-27, 2018 Orlando, Florida

 

Seminars

 Professional Learning Labs

Take part in our free Learning Labs to pick up knowledge that can impact your business and stay competitive in today’s marketplace. Join these industry leaders and experts on The Stage and in Lounges around the Show Floor, each day of the show.

Presented by:

THURSDAY

10:00am- The Stage

Steven Fisher

Navigating Surf Expo: What To Buy & How To Buy It

This how-to session will teach you the lingo of the show, best practices on getting the brands you want to carry and marketing yourself for success.

Steven “Fish” Fisher is a Sr. Buyer Relations Manager for Surf Expo. A former buyer, designer and Exhibitor, he shares a well-rounded view of the show.


11:00- The Demo Pool

The Secret To Holding Your Breath – Discover Static Apnea With The PADI Freediving.

Join PADI’s Freediving Trainers for a free course in the Demo Pool, at booth 2249. Trainers:

  • Forrest Simon– PADI AmbassaDiver – Freediver Instructor Trainer, Competitive USA Freediver
  • Kristofer Landers – PADI Freediver Instructor, Underwater Photographer
  • Andre Miller –  PADI AmbassaDiver , Freediver Instructor Trainer
  • Theo Knevel –  Cressi’s Caribbean Manager

12:30pm- The Stage

Mark Lewman

Corizontal: Creating Powerful Brands With Authenticity and Accessibility

Every brand in the surf industry aspires to connect with a defined audience. The marketer’s dilemma: Finding the line between authenticity and accessibility. How can small brands break through to become known beyond their niche? And how can large brands stay relevant within a core community?
Join Mark Lewman, as he explains how Corizontal positioning works. Learn the modern marketing strategies and tactics Nemo uses to help the world’s best active lifestyle brands.

Mark Lewman is the creative director and partner at Nemo Design. Starting as a journalist at age 17 in BMX and skateboarding, transitioning into music, entertainment and brand creation. Mark has spent his career working with amazing artists, athletes and innovators, turning authentic moments into powerful stories for the Beastie Boys, MTV, ESPN, Nike, MasterCraft, Mammoth Mountain, Bell Sports, and more.

Social Media
Instagram: @superlewman
Twitter: @superlewman
LinkedIn: https://www.linkedin.com/in/mark-lewman-95a76b4

1:00- The AWSI Wind Lounge

SUP- Tips for Success in a Changing Market– with Andre Niemeyer, SUP Connect.

Part of AWSI’s A.I.R. Marketing Series.


2:00 - The Paddle Lounge

Safety…It’s our responsibility as paddlesport leaders to lead.

Presented by the Stand Up Paddle Industry Association (SUPIA)

Join Jim Emmons of the Water Sports Foundation and SUPIA representatives in a discussion about the growing concern of paddlesport causalities and how we, as an Industry, can help educate users and reduce these numbers.


2:00- The AWSI Wind Lounge

Windsurf –New Wind Directions with Pete Dekay, Windsurfing Now Magazine.

Part of AWSI‘s A.I.R. Marketing Series.


3:00pm- The Stage

Amazon: Mining Amazon for Sourcing and New Product Ideas.

With 400 million products valued at more than $200 billion, Amazon is a rich resource of emerging trends and new product sourcing ideas. Top sellers study Amazon in search of gaps in the supply/demand curve to create new products to meet that market need. In this session, we’ll look at tools and case studies used by the top brands and sellers to mine Amazon’s vast catalog and transactional volume for new product opportunities. We’ll follow one brand’s journey from brainstorming to new product development to profit – a successful undertaking that started with intelligence gleaned from Amazon’s catalog.

Brandon Harden is an owner of Seven Times Six, an online apparel company founded in 2005 as Real Deal Sales LLC. Real Deal Sales started as a lost freight/salvage business that focused on media products and sold primarily on eBay. Later, the company evolved to manufacturing and a traditional retail business that sells “pop culture” apparel under the Seven Times Six name.


3:00- The Demo Pool

The Secret To Holding Your Breath – Discover Static Apnea With The PADI Freediving.

Join PADI’s Freediving Trainers for a free course in the Demo Pool, at booth 2249. Trainers:

  • Forrest Simon– PADI AmbassaDiver – Freediver Instructor Trainer, Competitive USA Freediver
  • Kristofer Landers – PADI Freediver Instructor, Underwater Photographer
  • Andre Miller –  PADI AmbassaDiver , Freediver Instructor Trainer
  • Theo Knevel –  Cressi’s Caribbean Manager

FRIDAY

10:00am - The Stage

The New Wave: How to Adapt and Evolve in the Changing Retail Environment.

Retail is undergoing a massive change affecting the entire surf industry. Brands,retailers and consumers are all part of the change. Are you ready for the emerging challenges and opportunities? This presentation covers the strategies and practices that the best brands and retailers in the world use to their advantage in the modern marketplace.

Mark LewmanMark Lewman
Mark Lewman is the creative director and partner at Nemo Design. Starting as a journalist at age 17 in BMX and skateboarding, transitioning into music, entertainment and brand creation. Mark has spent his career working with amazing artists, athletes and innovators, turning authentic moments into powerful stories for the Beastie Boys, MTV, ESPN, Nike, MasterCraft, Mammoth Mountain, Bell Sports, and more.

Social Media
Instagram: @superlewman
Twitter: @superlewman
LinkedIn: https://www.linkedin.com/in/mark-lewman-95a76b4

 

Jeff Bartel
Jeff Bartel is co-founder and lead design creative at Nemo Design. Jeff Bartel brings brands to life with a hardcore passion for authenticity he learned in snowboarding. He’s been in the creative industry since age 19, guiding brand strategy and visual direction for the likes of Nike, K2 Sports and Smith Optics. Jeff also collects … everything, maintaining a special place in his wookiee-sized heart for all things Star Wars.

Social Media
Instagram: @jeffbartel
Twitter: @NemoDesign
LinkedIn: https://www.linkedin.com/in/jeff-bartel-215b818/

 

 


11:00- The Demo Pool

The Secret To Holding Your Breath – Discover Static Apnea With The PADI Freediving.

Join PADI’s Freediving Trainers for a free course in the Demo Pool, at booth 2249. Trainers:

  • Forrest Simon– PADI AmbassaDiver – Freediver Instructor Trainer, Competitive USA Freediver
  • Kristofer Landers – PADI Freediver Instructor, Underwater Photographer
  • Andre Miller –  PADI AmbassaDiver , Freediver Instructor Trainer
  • Theo Knevel –  Cressi’s Caribbean Manager

12:30pm - The Stage

Alison Held

Amazon: Find Your Amazon Fulfillment Fit.

.ChannelAdvisor Product Manager Alison Held will provide an overview of Fulfillment by Amazon (FBA) and Seller Fulfilled Prime, along with advice on how to choose the best option that fits your business model.

 

Alison Held is Product Manager for Marketplaces at ChannelAdvisor, responsible for research and product direction for e-commerce destinations such as Amazon and eBay. She works closely with the marketplaces, retailers, and ChannelAdvisor teams to stay up to date with channel developments and to optimize existing features for ChannelAdvisor customers. Before moving into the product management role, Alison worked directly with retailers to establish and expand their online presence on a variety of marketplaces using the ChannelAdvisor platform.

Social Media
Instagram: @channeladvisor
Twitter: @channeladvisor
LinkedIn: https://www.linkedin.com/company-beta/10555/

2:00- The Paddle Lounge

Growing SUP Through Lifestyle and Community. 

Presented by the Stand Up Paddle Industry Association (SUPIAhttps://windkitesup.org)

Join a diverse group of Members from the Stand Up Paddle Industry Association as we share success stories from around the country on the continued explosion of SUP through consumer engagement and community. In this new age of retail, it is more important than ever to build connections. Hear how SUP businesses are creating a lifestyle that is keeping their customers coming back for more and how you can do the same!

 


2:00- The AWSI Wind Lounge

Kite –  “Local Stoke” with John Bryja, Kitesurfing Magazine.

Part of AWSI’s A.I.R. Marketing Series.


3:00pm- The Stage

Mike Duncan

Amazon: The Secret to Winning the Buy Box.

Discover how to put Amazon to work for you by earning its most coveted piece of real estate, the Buy Box, with Mike Duncan, CEO, Sage Island Digital Marketing

Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.

Social Media:
Instagram: @sageisland
Twitter & Facebook: @sageisland
LinkedIn: https://www.linkedin.com/in/madflatfour/


3:00- The AWSI Wind Lounge

Slingshot Foil Academy with Jeff Logosz

Part of AWSI’s A.I.R. Marketing Series.


3:00- The Demo Pool

The Secret To Holding Your Breath – Discover Static Apnea With The PADI Freediving.

Join PADI’s Freediving Trainers for a free course in the Demo Pool, at booth 2249. Trainers:

  • Forrest Simon– PADI AmbassaDiver – Freediver Instructor Trainer, Competitive USA Freediver
  • Kristofer Landers – PADI Freediver Instructor, Underwater Photographer
  • Andre Miller –  PADI AmbassaDiver , Freediver Instructor Trainer
  • Theo Knevel –  Cressi’s Caribbean Manager

SATURDAY

11:00am - The Stage

Vanessa keen

5 Things Every Shop Owner Can Do to Enhance Online Visibility.

When it comes to deciding which factors to pay attention to in online marketing trends, it’s easy to feel overwhelmed. Don’t miss out on an opportunity to learn some essential to-dos that will boost your web visibility.

Vanessa Keen is the founder of webSMART.co, a digital consulting agency dedicated to educating small business owners and helping them take control of their web presence. Vanessa, a South Carolina native currently residing in Costa Rica, has over 15 years of experience working with small business owners to Fortune 500s in digital content creation, email marketing and search engine optimization.

Social Media
Instagram: @websmart.co
Twitter & Facebook: @websmart.co
LinkedIn:https://www.linkedin.com/in/vanessa-keen-19412950/

 


11:00- The Demo Pool

The Secret To Holding Your Breath – Discover Static Apnea With The PADI Freediving.

Join PADI’s Freediving Trainers for a free course in the Demo Pool, at booth 2249. Trainers:

  • Forrest Simon– PADI AmbassaDiver – Freediver Instructor Trainer, Competitive USA Freediver
  • Kristofer Landers – PADI Freediver Instructor, Underwater Photographer
  • Andre Miller –  PADI AmbassaDiver , Freediver Instructor Trainer
  • Theo Knevel –  Cressi’s Caribbean Manager