September 6-8, 2018 DEMO DAY SEPTEMBER 5 Orlando, Florida


Show News

What’s New at the Upcoming Surf Expo

A highlight of new products and brands you’ll find at the show!

The number one thing buyers who attend Surf Expo are looking for is new products and new brands. Check out some of the newest you’ll find in January.

Motionize Arcade Belt
The only product out there to provide instant feedback about your stroke, while paddling. Our system will help you achieve your goals whether they’re learning to paddle or reaching the podium.
Arcade Belt Co. 
Arcade continues to reinvent the belt category with a line of go anywhere, do anything, always comfortable belts. Built from the ground up with performance and function in mind.
Eye Love Granny Smith Sports At Surf Expo
Eye of Love
Find Love in the Sun! New Pheromone Sunscreen SPF30 & Aftersun Lotion, by Eye of Love, set to release at Surf Expo! Now available to Swim/Surf industry with natural ingredients, pheromones, and sophisticated fragrances. Perfect for hotels, beach clubs, bikini and surf shops.
Granny Smith Sports
Persistence, patience, and gratitude! We make 100% all HEMP CRUISERS? Hand-crafted, durable, plant-based, beautiful and made of all renewable materials. Skated three years underground. Stop by Skate. Place your order. Granny says: Teach the wise and they will be wiser.
Bandi Matisse at Surf Expo
No pockets – no problem! BANDI Belts securely store phone, cash, id, keys, passport or small medical device. BANDI Headbands, for fun or fitness, have a hidden pocket to stash cash or a key. Made in USA.
Matisse Footwear, Inc.
Matisse and Coconuts by Matisse will be showing their Spring ’17 collection. More femmed-up styles with naked heels and soft, dusty colors, but will still incorporate their rugged, “road worn” staples.
Connor Hats Oka B
Connor Hats
Why? To make the world a better place. Stop by to grab our 70 page catalog with hundreds of styles. Custom packed to save you shipping. Boutique, Resort, Fedora’s, Outdoor and more.
Oka B
Fashion and comfort should never be mutually exclusive. Our brand-new Spring 2017 Collection of beautifully adorned sandals, flip-flops and jelly flats perfectly complement your retail store.
Aluminati Chaos hats
Aluminati Skateboards
Aluminati Skateboards introduces the Flying Fish wingnut cruiser, part of the Drew Brophy artist series new for Spring 2017. Aluminati cruisers are born and built in the USA out of recycled aircraft grade aluminum.
Chaos Hats
The Krystal – Paper braid wide brim hat with cord toggle. 100% paper. 7 colors. Chaos features a broad array of lifestyle headwear which will maximize your summer accessory options.
Roark Revival Maui & Sons
Roark Revival
The Volume 13: “Russian Runaway Club” Fall 2017 collection is inspired by the climate and culture of Russia in the form of Vodka laden diplomacy and Kalashnikov justice.
Maui and Sons
Maui and Sons is California’s Premier Surf and Lifestyle brand bringing the bright neons and original graphics from the 80s and 90s to the current market trends of today.
The Mountain OTG 247
The Mountain
For over 30 years, The Mountain® has focused exclusively on producing high quality ArtWear™, using Eco-friendly initiatives. Providing individuals of all ages an outlet to project their interests and passions with a vast collection of unique, bold designs.
Is your bag a disaster, are you constantly digging for what you need? Use OTG|247 bags to organize your life. 10 sizes, 3 collections, BPA free vegan leather & completely wipeable…the perfect balance between fashion & function. Get organized & GO!
Slow tide towels OluKai
Soft-hand, sheared cotton velour face plays host to our vibrant prints, while equally complemented by the plush and absorbent looped terry back. Eye catching designs, fast drying and the ideal travel accessory for any adventure.
OluKai is a sought after lifestyle brand that believes everyone, no matter where they are, can live Aloha. OluKai products feature thoughtful design elements and handcrafted details inspired by the ocean lifestyle.
Mapale Resort Wear boamer
Mapale’ Resort Wear
Mapale’ strongly built a reputation with edgy & fashion forward designs, great quality, excellent price point and distinctive fabrics. We are proud to offer merchandise 100% made in Colombia. Mapalé distills the colors, sounds and culture of Miami and Latin America. Our products are versatile with highly wearable swimsuit, coverups, dresses and separates that appeal to modern women.
Boamar Swimwear
Our casually sophisticated pieces capture the journey our muses take each day of their lives. We want her to connect with the woman she is, her ideals, her aspirations and achievements and convey them with Boamar Swimwear pieces. Our pieces have been created with a practical sensibility in mind, but aiming to elevate our muse’s spirit wherever she chooses to wear them.
Dock & Bay Jp Holahan
Dock & Bay
2017 will be an exciting year for us, after launching in summer 2015 and having sold over 80,000 of our unique quick drying towels across 9 markets, we are excited to be taking our brand to the next stage, especially as we love America so we are very excited for the Surf Expo!
JP Holahan
Our collection for 2017 brings retro 80s inspired suits, beautiful iris floral with rich tones of purple and greens on white background, animal skin with bright contrast color, tonal color block swimwear and original hand painted artistic prints transformed into fashionable and wearable art.
Lualoha Presco Sea Life
Sweeping appeal to a vast range of clients – from surfers and beachgoers to all active lifestyle seekers (boaters, hikers, campers and glampers, yogis and more). Adding to its far-reaching appeal is LUALOHAs ability to transcend age barriers. There’s a LUALOHA for everyone: kids, teens, men and women.
Presco Sea Life Jewelry
Presco will introduce at Surf Expo 100 new “Sea Inspired” Sealife sterling silver designs. Their New Collection “Under The Sea” will feature multi-color enamel with Swiss Marcasite stones in sterling silver. Each piece is hand painted making them one-of-a-kind pieces.
mbgreene Lost Dog
mb greene
Waxed canvas bags in solid colors with a signature turquoise accent that are meant to be mixed, matched and enjoyed at work or play. Totes, zip tops, duffles, and the ultimate vertical essential bags are lined with a quality vinyl. Simply wipe clean on the inside and out or machine wash and hang to dry. The purposeful and thoughtful design behind each style bag makes them perfect for travel, business, or simply just rocking your day!
Lost Dog
Lost Dog is a family-run company delivering great design around the world from our home base in Brooklyn, NY. Inspired by a love of travel, typography, the ocean and with a good dose of Americana, our artwork has been loved by loyal customers since 2009. We produce gallery-quality giclee prints and framed art that is affordable, appeals to a broad demographic and above all original.
Earthly Body Wish pets
Earthly Body
Earthly Body is the HEMP SEED brand! We self-manufacture every product with nature in mind and always offer retailers free testers and sampling programs. With 13 different fragrances, we have over 150 SKUs including Nag Champa lotion, massage candles, CBD PRODUCTS… 50pc 1oz Lotion Basket = $50 WHSL!
Wishpets, LLC
Wishpets is a wholesale plush manufacturer with hundreds of high quality plush toys and accessories to choose from. From dolphins to octopus to furry shark slippers, you are sure to find something delightful! We also have many customization options available for a whole range of budgets.
Kendama USA Art Studio Co
Kendama USA
The Kendama is an extremely addictive Japanese wooden skill toy that takes practice, focus, patience, and creativity to master. The Kendama is made up of the “Ken” (handle) and the “Tama” (ball), which are connected by a string. We love that the Kendama is a simple, productive, interactive toy that strengthens mental and physical skills while you play.
Art Studio Company
NEW Porcelain Ornaments will add a fresh tropical flair to their current name-dropped assortments and are designed for strong margins! All of our ornaments can be PERSONALIZED specifically for your location. Art Studio travels the world bringing you socially conscious hand crafted goods that are made in small villages and benefit the local people of these communities.