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14th Annual SIMA Awards Given to Surf Industry’s Best Brands and Products

Laguna Niguel, Calif. (March 31, 2017) – Seventy-five nominees representing 2016’s best from the surf industry were honored last night at the 14th Annual SIMA (Surf Industry Manufacturers Association) Awards ceremony at Rancho Las Lomas in Silverado, Calif., celebrating their outstanding innovations and contributions made to the industry. More than 400 attendees from surf companies and specialty retail shops were in attendance.

“I’m so thrilled with the turnout at last night’s event. It was incredible seeing everyone come together and celebrate the amazing brands and products that define our industry,” said Johnny Gehris, SIMA Awards Chairman and President of Vestal. “The SIMA Awards is not just a celebration of the brands nominated, but also a celebration of all the people behind those nominated brands. Coming together under the stars last night was the perfect setting for this annual industry gathering.”

The SIMA Awards nominees and winners were recognized throughout the lively ceremony, hosted by multi-media action sports personality, Greg “GT” Tomlinson and pro surfer, Rosy Hodge. The event moved to a new outdoor venue, Rancho Las Lomas, which provided an idyllic and intimate setting that was reminiscent of the SIMA Awards’ beginnings in Cabo San Lucas during Surf Summit. The ceremony also served to honor specialty surf shops that have been in business for more than 50 years. Now in its third year, the 2017 SIMA Surf Shop Gold Wave Award was given to Wave Riding Vehicles of Virginia Beach, Calif. and Mitch’s Surf Shop of La Jolla, Calif.

As the only awards program of its kind, the goal of the SIMA Awards is to identify the surf industry’s most influential companies and products, and recognize their efforts to advance and grow the industry over the past year. The following companies were recognized in 15 categories for the 2016 calendar year. The evening was made possible by Surf Expo and Audi, both supporting the event with generous sponsorships.

Accessory Product of the Year- winner: The Mission Smartwatch by Nixon

HERO5 Black by GoPro
The Mission Smartwatch by Nixon*
Rifles Tide Watch by RIP CURL
Saigon Special Pocket Knife by The Roark Revival
Stance Crew Socks by Stance

Environmental Product of the Year- winner: Patagonia Fall 16 – Yulex Wetsuits by Patagonia

Waterman Collection by Corkcicle
Patagonia Fall 16 – Yulex Wetsuits by Patagonia*
Algae Traction Pads by Slater Designs
Upcycled Coconut Boardshorts by Vissla
ECO Infiniti Comp by Xcel Wetsuits

Footwear Product of the Year- winner: Reef Rover with Swellular Technology by REEF

Men’s Ohana by OluKai
Quiksilver AG47 Amphibian Shoe by Quiksilver
Reef Rover with Swellular Technology by REEF*
Yoga Sling by Sanuk
VANS SK8-HI by Vans

Hardgoods Accessory Product of the Year- winner: SurfEars 2.0 by Creatures of Leisure

SurfEars 2.0 by Creatures of Leisure*
Alpha by Futures
Smuggler Bag by Pro-Lite
Drylock TDC Boot by Xcel Wetsuits

Wetsuit of the Year- winner: Infiniti Comp TDC by Xcel Wetsuits

Furnace Carbon X by Billabong
M’s R1 Yulex Front-Zip Full Suit by Patagonia
Flash Bomb Plus Zip Free by RIP CURL
7 Seas Wetsuit by Vissla
Infiniti Comp TDC by Xcel Wetsuits*


Performance Shortboard of the Year- winner: SCI-FI by Slater Designs

Bastard by Pyzel Surfboards
Rusty Twin Fin by Rusty Surfboards
SCI-FI by Slater Designs*
Spam by Superbrand
El Jefe by Wave Riding Vehicles 

Longboard of the Year- winner: The Wingnut Noserider by Firewire

Australian Slasher by CJ NELSON DESIGNS by Carve Sports, Inc.
Champion by Dewey Weber Surfboard
The Wingnut Noserider by Firewire*
Redline 11 by Stewart
Donald Takayama In the Pink 9’3 by Surftech

Alternative Surfboard Model of the Year- winner: Bonzer Biscuit by Channel Islands Surfboards

Bonzer Biscuit by Channel Islands Surfboards*
Padillac by Pyzel Surfboards
The Heckler by Rusty Surfboards
Fling by Superbrand


Men’s Marketing Campaign of the Year- winner: Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival

LIFE’S SHORT by Billabong
Volume 11: “Hellbound In Clayoquot Sound” by The Roark Revival*
wildly comfortable, comfortably wild by Stance
Creators & Innovators Dream Steeple Campaign by Vissla

Men’s Apparel Brand of the Year- winner: Vissla

The Roark Revival

Men’s Boardshort of the Year- winner: Vissla Upcycled Boardshorts by Vissla

TRIBONG by Billabong
HyperFreak by O’Neill
Mirage MF Focus Ultimate by RIP CURL
Vissla Upcycled Boardshorts by Vissla*
Stripey Slinger by Volcom


Women’s Marketing Campaign of the Year- winner: A BIKINI KINDA Life by Billabong Women’s

A BIKINI KINDA Life by Billabong Women’s*
Anywhere Aloha by OluKai
The Uncommon Thread by Stance

Women’s Apparel Brand of the Year- winner: Billabong Women’s

Billabong Women’s*

Women’s Swim Brand of the Year- winner: Billabong Women’s

Billabong Women’s*
Issa de’ mar


Breakout Brand of the Year- winner: Slater Designs
Richer Poorer
Slater Designs*

Photos: Renee Bones

Photos of the winners can be found here.

About SIMA Awards
Introduced in 2003, the goal of the SIMA Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry over the past year. Eligible SIMA members are able to enter their brands, products, and retailers in the appropriate categories. All entries are then reviewed by an industry panel that includes both manufacturers and retailers, who vote to determine the nominees in each category. All paid SIMA member companies and a select list of specialty retailers are then able to vote to determine the winners of the year. For detailed information on the voting process, visit

About SIMA
The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 24 years, SIMA’s Environmental Fund has raised more than $6.5 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.