September 6-8, 2018 DEMO DAY SEPTEMBER 5 Orlando, Florida


Exhibit at Surf Expo

Surf Expo is the largest and longest running watersports and beach lifestyle trade show in the world.  Produced  twice annually in January and September in Orlando, Florida the show draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features more than 2,500 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 28,600 attendees including retailers, exhibitors and media per show.

Surf Expo is a TRADE ONLY EVENT and is not open to the public.

The industry’s can’t-miss marketplace – since 1976!

  • More Buying Power – Surf Expo’s September show is attended by qualified buyers purchasing for 9,500+ storefronts from across the U.S. and 81 countries. Buyers on average spend $355,000, which represents $2.6 Billion in buying power.
  • International Reach – Strong attendance from Caribbean, Puerto Rico and Central America.
    • Includes surf retailers from Japan, Australia, South Africa, France, Spain, Portugal, UK, South America, Central America plus Caribbean, Puerto Rico, Aruba, Bermuda, St. Johns and more
  • At Once Orders– Reach buyers from the Caribbean and East Coast seeking at-once inventory.
  • An Order-Writing Show – Surf Expo is the #1 order-writing show. More than 80% of buyers write orders at the show.
  • Qualified Buyers – Surf Expo pre-qualifies and badges all attendees.
  • High Buyer to Exhibitor Ratio – Three qualified stores per exhibitor on the show floor
  • Cross-Over Market Opportunities – The show’s 13 categories attract diverse buyers. The top two reasons buyers come to Surf Expo are to see new products and find new suppliers.
    • Wake –These buyers prefer Surf apparel and accessory brands
    • Wind/Kite – draws buyers from Pac-Northwest and Hawaii
    • The new Bluewater category at Surf Expo is drawing attendance from fish and tackle shops who carry surf apparel and accessories (sunglasses, watches, sunscreen, footwear etc).
    • Cruise lines and major hotels attend to purchase across all categories
  • Valuable Tools -Exhibitors receive buyer pre-registration information prior to the show, and a free app-based software for scanning badges at the show and downloading for follow-up marketing at the show or afterwards. All for absolutely no cost
  • Full Time Buyer Relations Team – The team partners with exhibitors to ensure  the right mix of buyers is at the show.
  • Surf Expo’s Demo Day – Retail buyers tests the latest SUP, kayak and canoe equipment and accessories on the water. Learn more about Demo Day.


 Show Highlights

Surf Expo’s Retail Attendance

For larger map click here >

Surf Expo January 2018 Retailer Map click here >

Interested in Exhibiting? 

Click on a link below and someone will contact you, OR contact one our our Category Sales Managers.

I’m new. I want information about exhibiting. I’ve exhibited before and want to request a contract.