January 14-16 2016



Daily on the Show Floor

Surf Expo has a full line up of seminars to give you tips and tools to for your retail business. Held daily on the stage on the show floor, the seminars are free, so be sure to take advantage the great learning opportunities throughout the show. The seminars are hosted by Board Retailers Association, the non-profit association representing independent action sports retailers.

For a complete schedule of events click here >

Presented by:

Thursday, January 26

10:00 am

Tips for Buying at Surf Expo

Steven “Fish” Fisher, Surf Expo Buyer Relations

Surf Expo is a big show and can be a little intimidating, especially for a First Time Buyer! At over 250,000 square feet and with multiple categories you likely have questions. Whether this is your first show, or if you just need a few pointers on handling your time and schedule, please join Surf Expo’s Fish for a quick briefing on the ins and outs of the shows. This How-To is a must and will teach you the lingo of the show, best practices on getting the brands you want to carry and marketing yourself for success.Fish shares a well-rounded view of the show. The Buyer Relations team at Surf Expo is here to help. Lean on them for guidance to have the most successful show!

 A former buyer, designer and Exhibitor, Steven “Fish” Fisher, Surf Expo’s Sr Buyer Relations Manager shares a well-rounded view of the show. The Buyer Relations team at Surf Expo is here to help. Lean on them for guidance to have the most successful show!


12:30 pm

Website and Social Media Best Practices on a Budget

Board Retailers Association

3:00 pm

Get More Cash Out Of Your Business By Doing THREE Things

Dan Jablons, Retail Smart Guys

Want more cash?  Of course you do.  But how can you get more cash out of your business?  Dan Jablons of Retail Smart Guys shows you 3 things that you can adjust in your business to help you free up significant dollars and improve your cash flow.

Friday, January 27

10:00 am

Search Engine Optimization Strategies to Boost Your Ecommerce Business.

Mike Duncan, CEO, Sage Island Marketing

Give your business a boost with smart SEO strategie. These proven techniques are an effective way to increase revenue and visibility by helping your business land on the first page of search results. In this presentation Mike Duncan, online retailer and CEO of Sage Island, a digital marketing agency, will share real life examples that work and ideas you can employ immediately. By the end of this session, you’ll have new tips, tricks, and tools to grow your business in the digital age.

Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.

12:30 pm

How to Grow Your Ecommerce Business on a Budget

Brantley Crowder, Savannah Bee Company

Tips and tricks to jumpstart your ecommerce business on a limited budget. Navigate the landscape of ecommerce platforms, social media, email marketing, and content without breaking the bank. When does it make the most sense to seek a software solution and how do you find the right software partner?

3:00 pm

Pros and Cons of 4 Fulfillment Strategies

Rett Clevenger,

A thorough review of four different fulfillment strategies to get products in the hands of your customers.  Deep dive into the implications of each option and understand why you would chose one strategy over another.  Discover which fulfillment strategy is right for your company and learn how to optimize your strategy of choice.

Rett Clevenger is co-founder of Steals, home of daily deal sites,, and After receiving his B.A. in Marketing from the University of Idaho, Rett managed, built and marketed websites within multi-channel environments for Northwest River Supplies and Coldwater Creek. Later, he served as online media manager for  Rett and his wife of 17 years has 5 wonderful children and resides in Park City, Utah