Surf Expo Seminar Series
Surf Expo has a full line up of seminars to give you tips and tools to for your retail business. Held daily on the stage on the show floor, the seminars are free, so be sure to take advantage the great learning opportunities throughout the show.
Thursday, January 26
Tips for Buying at Surf Expo
Steven “Fish” Fisher, Surf Expo Buyer Relations
Surf Expo is a big show and can be a little intimidating, especially for a First Time Buyer! At over 250,000 square feet and with multiple categories you likely have questions. Whether this is your first show, or if you just need a few pointers on handling your time and schedule, please join Surf Expo’s Fish for a quick briefing on the ins and outs of the shows. This How-To is a must and will teach you the lingo of the show, best practices on getting the brands you want to carry and marketing yourself for success. Fish shares a well-rounded view of the show. The Buyer Relations team at Surf Expo is here to help. Lean on them for guidance to have the most successful show!
A former buyer, designer and Exhibitor, Steven “Fish” Fisher, Surf Expo’s Sr Buyer Relations Manager shares a well-rounded view of the show. The Buyer Relations team at Surf Expo is here to help. Lean on them for guidance to have the most successful show!
A Discussion of Top Issues Facing Specialty Retailers, with Shop Eat Surf’s Tiffany Montgomery
Get More Cash Out Of Your Business By Doing THREE Things
Dan Jablons, President, Retail Smart Guys
Want more cash? Of course you do. But how can you get more cash out of your business? Dan Jablons of Retail Smart Guys shows you 3 things that you can adjust in your business to help you free up significant dollars and improve your cash flow.
Dan Jablons is the President of Retail Smart Guys, the premier consulting company for independent retail, helping retailers across the world with strategies for inventory planning, open to buy, vendor negotiations and more.
Friday, January 27
Search Engine Optimization Strategies to Boost Your Ecommerce Business.
Mike Duncan, CEO, Sage Island Marketing
Give your business a boost with smart SEO strategies. These proven techniques are an effective way to increase revenue and visibility by helping your business land on the first page of search results. In this presentation Mike Duncan, online retailer and CEO of Sage Island, a digital marketing agency, will share real life examples that work and ideas you can employ immediately. By the end of this session, you’ll have new tips, tricks, and tools to grow your business in the digital age.
Mike Duncan is the CEO and Creative Director of Sage Island Digital Marketing, an agency which has spent the last 20 years at the forefront of internet marketing. An innovative thinker and entrepreneur with expertise in start-ups, turnaround, and rapid growth, Mike’s ability to analyze key business drivers and develop compelling strategies has produced countless success stories.
FREE One-On-One Marketing Consultation!
Surf Expo has arranged for limited free consultation with Mike Duncan, from Sage Island. Available to badged Surf Expo Attendees, topics range from Ecommerce, Social Media Marketing, Pay Per Click, & Search Engine Optimization. Space is limited, submit your request here.
Trade Secrets! What Are Other Retailers Doing To Be Successful?
Dan Jablons, President, Retail Smart Guys
Not every retailer is suffering in this economy. There are many that are actually very profitable and have great cash flow. In this economy, now is the time to get a competitive edge and increase market share. Discover the industry secrets that successful retailers know, and learn how to implement these changes into your business to find better cash flow, better profitability, and more fun at your stores.
Retail Smart Guys is the premier consulting company for independent retail, helping retailers across the world with strategies for inventory planning, open to buy, vendor negotiations and more.
Pros and Cons of 4 Fulfillment Strategies
Rett Clevenger, Steals.com
A thorough review of four different fulfillment strategies to get products in the hands of your customers. Deep dive into the implications of each option and understand why you would choose one strategy over another. Discover which fulfillment strategy is right for your company and learn how to optimize your strategy of choice.
Rett Clevenger is co-founder of Steals.com, and has worked in multi-channel environments with Northwest River Supplies, Coldwater Creek and Backcountry.com.
Saturday, January 28, 2017
How to Grow Your Ecommerce Business on a Budget
Brantley Crowder, Director of Ecommerce, Savannah Bee Company
Tips and tricks to jumpstart your ecommerce business on a limited budget. Navigate the landscape of ecommerce platforms, social media, email marketing, and content without breaking the bank. When does it make the most sense to seek a software solution and how do you find the right software partner?
Brantley Crowder is Director of Ecommerce at Savannah Bee Company, a retailer of honey and innovative health and beauty products.