January 14-16 2016


About the Show-SES

The longest running and largest board sports and beach/resort lifestyle tradeshow in the world.

Surf Expo has two thousand five hundred plus booths, nine thousand five hundred plus store fronts, twenty seven thousand six hundred plus attendees.

Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features approximately 2,500 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 27,600 attendees including retailers, exhibitors and media per show. The September 2016 Surf Expo will be held September 8-10, 2016, with Board Demo Day on September 7. The January 2017 show will take place January 26-28, 2017. Surf Expo is a TRADE ONLY EVENT and is not open to the public.

No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.

Surf expo categories surf, skate, sup, wake. wind, Kayak and Canoe, Swim, Resort, Coastal gift, boutique, footwear and performance.


Trade executive's fastest fifty awards and summit logo
2014 for Attendance growth
2013 for Attendance, Exhibitors & NSF Growth
2012 for Net Square Feet of Exhibit Space Growth

Two thousand and fifteenTrade show News Network logo

Fastest Growing Attendance – Overall
Fastest Growing Attendance – Non Profit
Top 25 Fastest-Growing Show by Attendance

Trade show News Network two thousand and eleven and two thousand and twelve, top two hundred and fifty list Trade show Executive Gold one hundred award Honored as trade show executive's fastest fifty growing shows of two thousand and thirteen


  • Surf Industry Manufacturers Association
  • Water Sports Industry Association
  • Association of wind and water sports industries
  • Stand up paddle Industry Association
  • Board Retailers Association
  • Dive Industry Association
  • Zoo and Aquarium Buyer's group