SURF EXPO

January 14-16 2016

 

Industry News

Salt Life Introducing Spring 2017 Product Line At Surf Expo in Orlando, September 8-10

Special appearances by Peter Miller, Sarah Jarrett, Luiza Barros and Jimmy Nelson in the Salt Life booth

FOR IMMEDIATE RELEASE:

NASHVILLE, Tenn. (September 6, 2016) – Leading lifestyle brand Salt Life will introduce its Spring 2017 product line at Surf Expo in Orlando, Florida, September 8-10 with special appearances by Salt Life team members, an elite group of athletes and sportsmen who represent the best in surfing, fishing, diving and more. For more information on Team Salt Life, visit www.saltlife.com/athletes.

Surf Expo will be held at the Orange County Convention Center. Salt Life will be in Booth 2826. In addition to viewing the Spring 2017 product line, attendees will get the chance to meet Salt Life team members Peter Miller, Sarah Jarrett, Luiza Barros and Jimmy Nelson. For more information, visit http://www.surfexpo.com/.

The Salt Life brand continues to grow with the opening of the first West Coast store in Dana Point, California later this month. In addition, Salt Life is the presenting sponsor for the upcoming 2016 Pacific Paddle Games, the world’s preeminent SUP event held September 30 through October 2.

About Salt Life: 

Salt Life is an authentic, aspirational and lifestyle brand that embraces those who love the ocean and everything associated with living the “Salt Life”. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing, to beach fun and sun-soaked relaxation, the Salt Life brand says, “I live the Salt Life”. From its first merchandise offerings in 2006, Salt Life has grown to more than $30 million in annual sales, with distribution in surf shops, specialty stores, department stores and sporting goods retailers.

Salt Life, LLC is operated as an operating subsidiary of Delta Apparel, Inc., where it has been managed since 2011. The flagship Salt Life retail store, which opened in Jacksonville Beach, Florida in 2012, serves as a vision for retail customers to see product placements they can utilize in their stores and across multiple platforms. Salt Life’s corporate office is located in Columbus, GA and their distribution center was recently relocated to Fayetteville, NC. Numerous professional athletes and sportsmen have an alliance with the brand in cross-marketing partnerships. (http://www.saltlife.com/athletes/)

About Delta Apparel, Inc. 

Delta Apparel, Inc., along with its operating subsidiaries, M. J. Soffe, LLC, Junkfood Clothing Company and Art Gun, LLC, is an international design, marketing, manufacturing and sourcing company that features a diverse portfolio of lifestyle basic and branded activewear apparel and headwear. The Company specializes in selling casual and athletic products across distribution tiers, including specialty stores, boutiques, department stores, mid-tier and mass chains, college bookstores and the U.S. military. The Company’s products are made available direct-to-consumer on its websites at SoffeJunk Food ClothingSalt Life and Delta Apparel. The Company’s operations are located throughout the United States, Honduras, El Salvador and Mexico, and it employs approximately 7,000 people worldwide. Additional information about the Company is available here.

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If you would like to request an interview or product samples, please contact:

Jules Wortman
Wortman Works Media & Marketing
jwortman@wortmanworks.com
615.260.9985

Onsite Contact:
Larry Laska
Salt Life
larry.laska@saltlife.com

About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executive's Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit www.surfexpo.com. All shows are open to trade only.