SURF EXPO

January 14-16 2016

 

Show News

Exhibitor Spotlight: SUP ATX

SUP ATX is credited with introducing and popularizing the sport of Stand Up Paddle Surfing (SUP) in lakes, rivers and surfing areas throughout the United States and around the world beginning in 2008. In its first year, SUP ATX established itself as the #1 Stand Up Paddle Board Maker Worldwide which it remains to this day.

It started in Malibu, California when Travis Stassart and Mitch Taylor of Becker Malibu got SUP ATX founder Nick Matzorkis into paddle surfing. Immediately hooked, Nick was convinced the interest and demand for stand up paddling would be far greater in inland United States lakes and rivers than coastal regions.

Sharing this vision with 25 year Becker veteran Mike Bill, they launched SUP ATX to develop, manufacture and distribute stand up paddle boards designed for ocean, lake AND river usage. The result is the SUP ATX line of stand up paddle boards that have since defined and revolutionized the stand up paddle board industry worldwide, officially moving the sport from the shores of Hawaii and Malibu to lakes, rivers and surfing areas everywhere. www.supatx.com

About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executive's Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit www.surfexpo.com. All shows are open to trade only.