Surftech to Launch New Surf Collection at Surf Expo
Surftech Board Manufacturing Company is stoked to let the cat (actually multiple cats) out of the bag on January 26, 2017, opening day of the Surf Expo show in Orlando, Florida. Surftech will announce new partnerships, technologies, and launch 20 new models.
“The team at Surftech has been working overtime with many of the most relevant shapers and brands in a never-ending effort to advance the art of technologies used in today’s boards. The goal is to bring game changing performance and reliability to everyday surfers like you and me.” says John Vance, CEO at Surftech. “Our breakthrough Dual Core technology is a construction that combines the best attributes of PU and EPS foam, then partnered with proven shapes designed by master shapers. The team has re-vamped all of our graphics and colors to add variety and a more individualized feel. We are also super stoked to bring back the legendary Tuflite technology in a new modern form that is sure to please as well. Tuflite is one of the most reliable technologies in surfing and it’s back!” says John.
“We looked at nearly 20 years of selling history, the current offerings at retail, and the demands we have had from our loyal customers to design this new line-up. We also wanted to make sure every model was targeted at a specific type of surfer, minimize the overlap and the me-too shapes.” says Ryan Guay, VP Sales at Surftech. “This way retailers can offer more variety with fewer SKU’s. That brings focus, a story, and a higher return on the retailer’s investment. We are also super excited to announce the launch of our new Limited One Year Warranty on all our boards. Come see me or any of our reps at Surf Expo or contact your local rep for more details,” says Ryan Guay, VP Sales at Surftech.
Shaping the Art of Technology: Surftech was founded in 1989 in a quest to find and utilize new technologies that would bring game improvement to surfers of all abilities everywhere. We build boards for many of the best and most popular surfboard brands on the planet and we were the first to do it! Today we continue to employ the most advanced materials and manufacturing techniques available. We continue to push every boundary utilized in manufacturing, while also attaining a high level of sustainability. We build what others can only dream of doing. Visit us at www.surftech.com(link is external) for additional information.
About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executive's Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit www.surfexpo.com. All shows are open to trade only.