September 7-9, 2017 Demo Day September 6 Orlando, Florida


Industry News

Electric Appoints Director of Sales North America

SAN CLEMENTE, CA – Electric announced today that Jeremy “Snowy” Lonsway has joined the company as Director of Sales, North America.

“Electric is the perfect fit for me. Born and raised in Orange County, California, I was heavily influenced by the 80’s youth culture of skateboarding, surfing, snowboarding and punk rock music. Electric’s athletes, ambassadors and internal teams are a true embodiment of core youth culture. I am looking forward to working with like-minded people, some that I have known for the majority of my life, and the opportunity to be closer to my family.” – Jeremy “Snowy” Lonsway

“I have had the privilege of knowing Snowy for over 10 years. He brings with him a combination of positive energy and category experience that is perfect for where the brand is today. The Electric brand has been built on positive energy and relationships, Snowy’s proven leadership will ensure this momentum well in to the future.“ – Eric Crane, CEO

Snowy brings more than 15+ years of experience, previously Sales Representative at Globe Shoes & Ezekiel Clothing, National Core/Specialty Sales Manager at O’Neill Clothing and most recently Sales Director of Footwear at Vans Shoes.

Electric is a global, premium sport and lifestyle accessory brand rooted in Southern California’s rich action sports, music, art and customization culture. Electric designs and markets an extensive line of watches, sunglasses, snow goggles, snow helmets, bags, apparel and accessories throughout the globe. In 2011, Electric became part of the Kering group, a world leader in apparel and accessories.

For more information on Electric please visit:

About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executive's Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit All shows are open to trade only.