January 14-16 2016


Industry News

Denny Salas Named Executive Director Of The WSIA

The Water Sports Industry Association (WSIA) announced the hiring of Denny Salas as the new executive director effective August 1, 2014. Working formerly with the National Marine Manufacturer’s Association (NMMA), Salas impressed the WSIA’s Board Of Directors with his presentation at the 2014 Summit In The Snow, which identified him as a candidate for this prestigious position.

Brian Gardner, co-chair of the WSIA’s executive committee, is pleased to find a professional with this specific experience. “After an extensive interviewing process, we found Denny to have the exact skill set we were looking for; a strong background in government relations, fundraising and boating industry contacts, as well as a strong financial acumen and boundless enthusiasm,” Gardner said. Salas has spent the last three years as the political action committee manager for the NMMA. Prior to that, he has held several positions within the political arena as well as three years as stock broker.

Salas is excited to help protect and improve the boating lifestyle for years to come. “I have always had a great passion for watersports,” Salas said. “It has helped me maintain a healthy and active lifestyle. Promoting and sharing this passion with others is my goal as we focus on continuing to grow this sector of the industry. My goal is to work with the members and staff as we develop a clear vision to take this association to the next level. Leading the WSIA will be a great honor, and I am thankful that the WSIA has selected me for this opportunity.”

Salas will reside in Orlando, Florida to build on the tremendous progress made within the association over the last thirty years. Salas will be attending Surf Expo, so be sure to stop by for an introduction at the WSIA booth.

About the WSIA
The WSIA serves as the world’s leading boating industry advocate that communicates, produces and distributes safety and educational materials for towed water sports. The WSIA works with local, state, and federal agencies in partnership with national and international governing bodies to ensure the use of waterways. As a group, we develop best practices and sustainable growth for all towed water sports.

About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executive's Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit All shows are open to trade only.