Alliance MultiMedia names Corey Marotta as Vice President of Sales and Marketing
Alliance MultiMedia – Cardiff CA. (August 18th 2014) – Alliance has named 10-year sales and brand strategy leader Corey Marotta to Vice President of Sales and Marketing of Alliance MultiMedia. This shift offers Corey more control and leadership responsibility for the flagship endemic media titles, Alliance Wake Magazine and Alliancewake.com, as well as responsibility for Alliance’s rapidly growing full production company, Alliance Visual Experiences (A.V.E.) and for the Alliance creative agency initiatives.
Corey will continue to work closely with Alliance founders Bill and Liz McCaffray to guide the business into the future with a focus on providing the best reach through each of Alliance’s platforms as well as wrapping their partner’s messages in quality content that speaks to real enthusiasts. Corey will also continue to manage the many key partnerships he has developed in the endemic wake market.
“After being at Alliance for 10 years, it became clear that Corey had learned all he could from this market and now he is teaching the industry how to build their brands in this modern media landscape. As most industry members know, Corey has a passion and energy that is unmatched, just spend an evening at the bar with him.” Bill McCaffray said. McCaffray continued, “Corey has the ability to look at a brand and in one conversation understand how Alliance can help them grow their presence globally. With the tools and assets that Corey now has access to with all of the platforms and quality content generation that Alliance MultiMedia has in our stable, Corey will help take our partners and Alliance MultiMedia to new heights.”
“I’m honored and stoked to be living this journey with our team here at Alliance. This industry is my home and I’ve found lifelong friendships through it. If I’m to be recognized by this industry for anything, it’s for truly giving a shit about the activity and our partners. As I quickly approach my 20th year in this arena I see the future of our market being in the best position ever. Ultimately I’m living the life my father taught and wished for me. Home is where the heart is,” Corey Marotta said,
Look for many more changes to come from Alliance MultiMedia in the next few weeks.
About Surf Expo
Surf Expo is the global watersports and beach lifestyle tradeshow. Produced in January and September each year, the shows draw buyers from specialty stores, major resorts, cruise lines and beach rental companies from across the U.S., and 71 countries. Surf Expo features approximately 2,500 booths of apparel and hard goods and a full line-up of special events, demos, fashion shows, and annual award ceremonies. The 2013 shows were named among Trade Show Executive's Fastest 50 for growth in attendance, number of exhibitors and net square footage in addition to being named The Fastest Growing Tradeshow for Attendance by TSNN. For more information visit www.surfexpo.com. All shows are open to trade only.