Surf Expo’s pre-show magazine is the retailers’ source for show information, industry news, product introductions and merchandise planning.

Mailed to 13,000 stores six weeks before the show, the pre-show magazine is your single best opportunity to influence buyers before your competitors do! Another 7,000 copies are distributed on-site at and other industry events.

The magazine is divided into three sections. Board encompasses the Surf, Skate, SUP, Wakeboard and Waterski, and Windsurf and Kiteboard brands represented on the show floor. Fashion includes Swim and Boutique. And Beach features the Resort and Souvenir lines. Each section includes its own editorial, profiles and relevant industry news. The magazine also features all the information buyers need to plan their show and to source product throughout the year — exhibitor listings, floor plan, schedule of events and show information.

Surf Expo Magazine-January 2010

Surf Expo Magazine-August 2009

Surf Expo Magazine-January 2009

Surf Expo Magazine-September 2008

Surf Expo Magazine-January 2008

Click here to download a PDF of the September 2010 Advertising Contract.

 

Mechanical Requirements
The Surf Expo Magazine is an entirely digital publication, web-offset, 133-line screen. To avoid production fees, advertisers must submit digital files.

• Keep text 1/2" away from edge of page
• Binding method: perfect bound
• Standard colors: cyan, magenta, yellow and black
• (spot colors will result in additional charges)
• Maximum density: 280% (in any one area, all colors)

Applications accepted:

• Adobe Acrobat (PDF) high resolution *preferred format
• Adobe PhotoShop (high resolution tif or jpg)
• Adobe Illustrator
• QuarkXpress
• Adobe InDesign

Accepted media and transfer methods:

• CD/DVD
• Uploaded to http://dropbox.yousendit.com/SDACreative
• Email as attachment to markh@sdacreative.com

Digital advertisements (with the exception of PDF formats) must observe the following standards:

• Recommended drum scan resolution – 300 dpi, desktop scans not recommended (the quality of images less than 300 dpi, including images from websites, cannot be guaranteed)
• Black & white scans should be saved as grayscale or bitmap images (600 dpi recommended)
• All color scans and color graphics elements should be saved as CMYK (not RGB)
• Do not use menu-styled fonts for bold, italic or bold italic type

Advertising Guidelines
All digital advertisements (with the exception of PDF formats) submitted to Surf Expo magazine must fulfill the following requirements:

• Digital file of the final version of the ad
• All accompanying art files used in the ad (i.e. digital scans, eps files, tif files, etc.)
• All font files and suitcases (postscript only) used, including fonts used in eps files
• All files must be accompanied by an acceptable color proof (Kodak Approval or Fuji Pictro; IRIS proofs are acceptable, but not recommended) pulled from supplied materials. Color will no be guaranteed if one of the above proofs is not supplied.

Cancellation
Written notice of cancellation must be received 30 business days prior to materials deadline. If advertiser does not supply acceptable material by deadline, advertiser is still responsible for payment. If ad runs on a frequency schedule, publisher will repeat previous ad. If frequency contract is cancelled, frequency rate be will appropriately adjusted.
 

Conditions
The prices and rates listed herein do not constitute an offer to sell advertising space. All prices and rates are subject to change without notice. No advertising will be placed without a written contract, signed by a Surf Expo account executive. Surf Expo reserves the right to reject any ad containing material it deems objectionable.
 

*Upon approval, guaranteed positions may be contracted and will add ten percent to the space rate.