Surf Expo September 2010 Starts In:

  
 
Events Calendar

Meeting Room S230A
In conjunction with Surf Expo, the Board Retailers Association (BRA) will once again host Survival of the Fittest,A BRA Retail Certification Program, one day prior to the opening of the tradeshow on September 9th, 2010. While the event has a new name to reflect the new retail economy, the focus is still the same: educate retailers and provide the tools necessary to continue to survive the market and increase profitability.Survival of the Fittest is a BRA sponsored Retail Certification Program wi...
Orange County Convention Center, Orlando, Florida (map)
Show open to buyers.
Wake Pool (map)

Come see some of the best wakeboarders at our onfloor Sesitec 2.0 cable park.

Fashion Stage
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
SUP Pool (map)

Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.

Fashion Stage (map)
Presented by: Paul Erickson, RMSA We all know that too much inventory is a problem but what about too little? The presentation looks at the paradox of inventory and why having too little can actually be worse than having too much. The seminar examines how to determine sales potential and missed business in your inventory data. Also presented are the “Five Rights of Retail” and the “Five Truths of Markdowns”. The seminar will explore actual case studies, share alternative concepts and proven tech...
Wake Pool (map)

Come see some of the best wakeboarders at our onfloor Sesitec 2.0 cable park.

SUP Pool (map)

Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.

Fashion Stage (map)
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
Fashion Stage (map)
Presented by: Dr. Bruce Gabrielson, Chairman of the National Surf Schools and Instructors AssociationIn the face of growing demand, there are a multitude of surf instructors with little background or experience offering a multitude of services, all aimed at teaching surf skills to the public. This situation can result in unsafe activities. Training professionals in the surf related skills of safe surf instruction techniques, surf etiquette, business development, ocean environmental issues, physi...
SUP Pool (map)
Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.
Fashion Stage (map)
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
Meeting Room S230A (map)
Quiksilver presents Scratching the Surface: a movie premiere
Orange County Convention Center, Orlando, Florida (map)
The show is now closed to all exhibitors and buyers.
Convention Center Lobby (map)

Have a beer on Surf Expo against a backdrop of live music. Daily in the lobby as you leave the show.


 

Ballroom S320 At Surf Expo (map)

Everyone’s invited to watch wakeboarding’s hottest pros receive this top honor. Brought to you by Surf Expo, TransWorld Wakeboarding, Rockstar Energy Drink, WSIA, And Oakley
 

Fashion Stage (map)
Presented by: Peter W. Rietz. Esq., Managing Partner at Rietz Law Firm, L.L.C. Consider this a quick but thorough legal lesson from A-Z. Peter will address corporate structure: protecting your personal assets and avoiding a litigant piercing the corporate veil. What about insurance-- do you have the right coverage? And how do you utilize and how can you benefit from releases? You’ll also learn how liberal use of product warnings and signage might save your bacon. Finally, learn a little more abo...
Orange County Convention Center, Orlando, Florida (map)
Show open to buyers.
Wake Pool (map)

Come see some of the best wakeboarders at our onfloor Sesitec 2.0 cable park.

Fashion Stage
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
SUP Pool (map)

Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.

Fashion Stage (map)
This panel discussion with Foam Magazine, L*Space and Volcom will focus on the women’s action sport market and consumer advertising. Women shop more often, buy more often and spend more. In the same vein, the majority of women buying surf and skate inspired gear are NOT surfers and skaters. We must expand our industry reach beyond the core to connect with this consumer demographic. Attend the panel discussion to learn who the women/junior’s surf and skate market consumer is and who she aspires t...
Wake Pool (map)

Come see some of the best wakeboarders at our onfloor Sesitec 2.0 cable park.

Skate Park (map)
This is an opportunity to recognize some of the most passionate and talented skateboarders that have, for some reason, been flying under the industry'sradar. You might recognize them from winning your local contest four years in a row or by their occasional pic in a major mag or interview in your local zine. Some even have multiple trips to the finals at Tampa Am. But for some reason or another they've never got hooked up with that golden ticket to skateboarding's upper echelon. ...
Fashion Stage (map)
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
Fashion Stage (map)
Presented by: Alaina Rodriguez, LSQ Funding Group, LCWelcome to the cash crunch. In today’s economy, no industry is immune from the pain and reality of decreased sales, client bankruptcies, lost jobs, stalled growth, and working capital worries. While everyone waits for the economy to stabilize and the credit to flow again, they still have bills to pay and cash flow to manage. One solution is alternative financing that can help you grow and prosper in the short and long-term. Let LSQ Funding Gro...
SUP Pool (map)
Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.
Fashion Stage (map)
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
Fashion Stage (map)
Moderator: Matt Hickman, Director of Brand Strategy, Transworld WakeboardingJoin Surf Expo and TransWorld Wakeboarding Magazine for an in-depth look at past, present and future of wakeboard retailing. Confused about the market? Not sure how your store or brand can get involved? Don't sit on the sidelines wondering, hear our expert panelists describe their experience within the Wake segment and what it's meant to their business performance. They'll also provide insights as to why the Wake market ...
Convention Center Lobby (map)

Have a beer on Surf Expo against a backdrop of live music. Daily in the lobby as you leave the show.


 

Orange County Convention Center, Orlando, Florida (map)
Show open to buyers.
Wake Pool (map)

Come see some of the best wakeboarders at our onfloor Sesitec 2.0 cable park.

Fashion Stage
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
SUP Pool (map)

Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.

Fashion Stage (map)
Presented by Nick Diperno, CEO and his Team of Experts from SportsinsuranceWhat if someone gets hurt? Did I do everything right? Do I have the proper risk management plan in place? Did I follow the proper protocol? Do I have the proper systems and procedures in place to gather all of the information? Are my employees trained to react in the proper manner to do everything correctly and minimize risk? Is my event, school or association covered in the event that something goes terribly wrong? Get t...
Wake Pool (map)

Come see some of the best wakeboarders at our onfloor Sesitec 2.0 cable park.

Fashion Stage (map)
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
Fashion Stage (map)
Presented by: Mike Duncan, Sage Island Marketing Agency The face of retail is changing and so is customer service—for the better. As featured on CNNMoney.com, Mike Duncan speaks to the digital age of customer service in specialty retail. By skillfully integrating social media, product recommendations, consumer reviews, Live Chat, and more, learn how to not only strengthen your customer’s shopping experience but how to build a stronger customer relationship and loyalty.  
SUP Pool (map)
Robert "Wingnut" Weaver, star of surf and screen, teaches YOU the finer points of standup paddling.
Fashion Stage (map)
Chose from three daily runway shows featuring Board, Beach and Fashion manufacturers. At the Top of the Hall.Surf Expo Swim Fashion Show from Surf Expo on Vimeo.
Orange County Convention Center, Orlando, Florida (map)

The show is now closed to all exhibitors and buyers.

See you at the next Surf Expo, January 6-8.

 



 

  
 
Schedule Of Events



 

Thursday, September 9


Survival of the Fittest - A BRA Retail Certification Program
Tools for Succeeding in Today's Economy
WSIA Seminar Series @ Surf Expo

 

Friday, September 10


9 AM Show opens
10:30 Beach Fashion Show 
11 SUP Lessons with Wingnut
11:30 Seminar: The Five “Rights” of Retail and Truths About Markdowns 
1 PM SUP Lessons with Wingnut
1:30 Swim Fashion Show
2:30 Seminar: Professionalizing the Surf School Industry 
3 SUP Lessons with Wingnut
4 Boardsports Fashion Show
5 Quiksilver presents Scratching the Surface: a movie premiere 
6 Show closes
6 Lobby Happy Hour
6 7th Annual Wake Awards

 

Saturday, September 11


9 AM Show opens 
9:30 Seminar: Managing Risks and Navigating the Rough Waters of Litigation
10:30 Beach Fashion Show
11 SUP Lessons with Wingnut
11:30 Seminar: Women’s Action Sport Market Panel Discussion
1 PM Skate Best Trick Contest
SUP Lessons with Wingnut
1:30
Swim Fashion Show
2:30 Seminar: Financing Options for Retailers 
3 SUP Lessons with Wingnut
4 Boardsports Fashion Show
4 Best Trick Contest – Wake Pool 
4:30 Seminar: Getting Into The Wake Game
6 Show closes
6 Lobby Happy Hour
6:30 Christian Surfers US Association Praise & Worship service

 

Sunday, September 12


9 AM Show opens
10:30 Beach Fashion Show
11:30 Seminar: Insurance for Rentals, Lessons, Events, Teams, Leagues and Associations
1 PM SUP Lessons with Wingnut
1:30 
Swim Fashion Show
2:30 Seminar: Shaping the Digital Customer Service Experience 
3 SUP Lessons with Wingnut
4 Boardsports Fashion Show
5 Show closes
 

  
 
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