Surf Expo Registration

Surf Expo is a Trade Only event featuring more than 2,400 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos.

Buyer Registration

First time Stores/Buyers

You'll need to set up your store, then yourself and/or other buyers who wish to attend.

What you'll need to set up your STORE:
  • Retail Business License (Certificate for Resale)
  • At least 2 recent invoices for products similar to those shown at Surf Expo
What you'll need to register FIRST TIME BUYERS:
  • Business card
  • Paycheck stub for each employee registering
  • After your company is set up you can register your buyers
Setup your Store

Returning Stores/Buyers

If you are a Veteran/Returning Buyer you do not need to resubmit documentation. If you wish to bring additional buyers who have not previously registered for the show, documentation and ID will be required (check stub, business cards).
Buyers' Guest Fee : $30
Missing Badge Fee : $50

Register your Store for January Surf Expo  


Registration FAQs

For more information about Surf Expo's Registration policies, including information on Minors, guests and working media Click Here

Need Help?



Q. What are the dates of your upcoming shows?
A. Surf Expo Tradeshow: January 8 - 10, 2015

Q. What are the show hours for January 2015?
A. Thursday, January 8, 9 a.m. - 6 p.m.
    Friday, January 9, 9 a.m. - 6 p.m.
    Saturday, January 10,  9 a.m. - 4 p.m. 

Q. I have attended Surf Expo in the past. Do I have to register all of my Company data again?
A. Although you must "register" your attendees for each show, no, you don't have to enter your company data again.

Q. I've forgotten my password. How can I get it?
A. We will be glad to email your password to you. Click here and enter your store contact email under "Already Registered". Leave the password blank, and click "Click here" to have instructions for creating or resetting the password emailed to you.

Q. I would like to attend Surf Expo for the first time. What credentials do I need?
A. Stores need to supply a valid Tax I.D. number or current business license. First time attendees (buyers) need to show a cancelled payroll check, employer 941 form or copy of the most recent W-2. Badge pickup requires a valid photo I.D. as well.

Q. I am an approved store owner and would like to bring a guest, what do I need to do?
A. Buyers' guest fee is $30 and all buyer guests must register onsite along with the main store contact.

Q. Can I bring a minor into the show?
A. Minors are allowed to attend Surf Expo under specific circumstances. Please click here for a full explanation of our minor policy.

Q. Is childcare available at the show?
A. No. Quality childcare nearby the convention center is available from providers recommended by the Orange County Visitors' Bureau.

Q. I'm traveling internationally to Surf Expo, where can I request an invitation request for an international visa?
A. After completing the regular registration process, you will have the opportunity to complete the Invitation Request for International Visa for a letter from Surf Expo in support of your participation in our show. 

Minor Policy

No one under the age of 16 is allowed at Surf Expo.

However, the show does recognize certain situations and can make some exceptions to this rule.

Exception #1
Shop owner’s children. We realize that many small shops are family run stores. The children will someday own & run the business. You may request a badge for those children who are aged 12 -15 years old.

Exception #2
Nursing Mother.
If the owner of the shop is a nursing mother and the child is less than one year old, a request may be made.

Exception #3
Medical reason. In certain situations a badge may be granted.

Buyer Minor exception requests can be submitted anytime, but must be received no later than December 26. Requests made after this will not be accepted, nor will any on-site requests be granted. Email your Buyer Minor requests to

No Strollers are allowed on the show floor.

If, for any reason, the child must be removed from the show floor, any associated costs will be the sole responsibility of the parent, guardian, or exhibitor.

Exhibitor Minor exception requests must be submitted at least three weeks prior to the show using the form below. Any questions can be e-mailed to

Exhibitor Minor Badge Application. Click Here.

Buyer Guest Policy: There are no Minor Buyer Guests.

Industry Guest Policy: There are no Minor Industry Guests.