The longest running and largest boardsports and beach/resort lifestyle tradeshow in the world.


7,000+store fronts


Surf Expo is produced in January and September in Orlando, Florida and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. The show features approximately 2,600 booths of apparel and hardgoods and a full line-up of special events, including fashion shows, annual awards ceremonies, and demos. Average buyer and exhibitor turnout exceeds 26,000 attendees including retailers, exhibitors and media per show.

Upcoming Shows

September 4-6, 2014

Orange County Convention Center
South Hall
9899 International Drive
Orlando, Florida 32819

No matter what the market category, Surf Expo is your one-stop marketplace for the latest product and hottest trends.

Show Awards


Fastest Growing Attendance - Overall
Fastest Growing Attendance – Non Profit
Top 25 Fastest-Growing Show by Attendance


*Surf Expo is open to trade only. 

SHOW Categories

It’s the category that launched Surf Expo, the surfing industry’s oldest and largest trade show. Features boards, sunglasses and sun protection products, boardshorts, juniors, footwear and fins. You’ll also find dive fins, masks, spearguns, dive specific wetsuits and underwater photography equipment.

September Surf Expo is THE marketplace for wake boards, bindings, gear including clothing, helmets and wetsuits, fat sacs and pumps, and other related accessories. Plus boats and jetskis, towers, pylons, racks, speakers, lights, and biminis.

Surf Expo is the retailers’ resource for all wind-related boarding. Features kites, boards, sails, booms, masts, harnesses, bindings and related accessories.

The largest growing water sport in the country for oceans, river and lakes. Features the boards, paddles and fins, plus accessories, racks and training videos.

Surrounding the show’s street course and vert ramp, it’s got a vibe all its own. Includes boards, trucks, rails, footwear, protective gear and accessories, and apparel for the youth culture.

Our LifeStyle Collective features the latest from contemporary, design-driven fashion brands designed to separate your shop from the neighbor down the block. Featured in a dedicated section adjacent to the Surf and Skate categories, Lifestyle offers a collection of product ranging from men's and women's apparel, fashion accessories and footwear and more.

With the largest collection of swimwear exhibits in the country, you’ll find the latest juniors, missy, children's and contemporary styles. The largest collection of swim lines at the largest water-related event in the country.

Offering high fashion and contemporary lines that include resortwear, preppy patterns and sexy sundresses; high-end apparel, footwear and accessories make up this juried category.

This category offers everything a vacationing consumer wants. It’s the most comprehensive collection in the resort industry including tees and shorts, casual shirts, dresses, sarongs and batiks, jewelry, towels & footwear, plus premiums and souvenirs, mementos and custom merchandise.

Whether for energy, taste, and thirst or to protect the environment, this category at Surf Expo includes specialty food, drinks and the things that hold them.


2014 Surf Expo Sponsors