Media Registration

Media registration is reserved for working members of the media covering Surf Expo only. This includes editors, reporters, staff writers, publishers, camera crews, still photographers and industry analysts.

 
In an effort to provide the greatest value to attendees and exhibitors, Surf Expo show management reviews and approves every Media applicant.

Begin Media Registration

Am I Working Media?

    If you fall under one of these categories, you may register for a "Media" Badge (no cost):
  • Editorial Staff - writers, editors and photographers listed on the masthead as full time staff members
  • Freelance Photographer - on assignment for a major publication
  • Freelance Writer - on assignment for a major publication
  • Stylist - on assignment for a major publication or television program
  • Video and Television Crews - on assignment by a major media outlet
  • Internet News Site - one editor and one photographer per site
  • Bloggers will be reviewed on a case-by-case basis and fall under the same guidelines as Internet Working Media outlined below

All Media must pre-register and provide the following:

Print Media
  • Masthead from a current issue of an industry-related publication listing you as an editorial contributor;
    and
  • Links to an article published within the past three months with your byline
Broadcast Media
  • A letter from the news director, assignment editor or producer on station/network letterhead stating that you have been assigned to represent the organization in an editorial capacity at Surf Expo;
    or
  • Press photo ID;
    or
  • Business card from your media outlet reflecting your editorial role
Online Media
  • Masthead from a current issue of an industry-related publication listing you as an editorial contributor;
    or
  • Links to an article published within the past three months with your byline;
    and
  • Online media must also provide a monthly traffic report from an external demographic tool, such as Google Analytics, verifying the site or blog gets 1,000 or more unique monthly visitors (UMV’s). The Web publication must be a previously established, independent site that is regularly updated with original and current media-related news.
Freelancers and Video Production Companies
  • A letter from the news director, assignment editor or producer on station/network letterhead stating that you have been assigned to represent the organization in an editorial capacity at Surf Expo;
    and
  • An article published within the past three months with your byline that reflects your editorial role. Coverage must be done independently and not solicited by exhibiting companies.

Specific Guidelines for Internet Working Media:

  • Every website qualifying as working media will receive no more than four media badges (one photo editor with photo credentials for every one editor/writer). All additional representatives from the website will be required to pay the non-exhibiting manufacturer fee to receive an Industry Guest badge ($1,000).
  • Every website will be fully scrutinized for editorial content prior to receiving media badges
  • Personal blogs, forums, user groups YouTube, Facebook and Twitter sites will not be considered for a media badge
  • Website must be active at time of registration
  • Website must receive 1,000 or more unique monthly visitors

Press credentials will NOT be issued to the following representatives, and need to register for an "Industry Guest" badge:

    If you fall under one of these categories, you may register for a "Media" Badge (no cost):
  • Advertising sales representatives
  • Spouses and other guests of working media
  • Advertising, marketing or public relations representatives from exhibitor companies or agencies
  • Representatives of organizations selling or producing publications, video or websites intended for marketing, advertising, and public relations purposes
  • Content Media - Media outlets that provide content generation services FOR A FEE by interviewing, photographing and videotaping companies and their staff and/or reselling content generated by interviewing, photographing and videotaping companies and their staff to interviewees or third parties as a regular policy of their media outlet’s business plan.
  • Organizations whose main objective is to promote their products, services, i.e., marketing, advertising, financial analysis or public relations/advertising firms will not qualify and must purchase a booth to enter the show.

NOTE: Surf Expo reserves the right to deny access to its show at any time.

 

Planning on bringing Video and Camera Equipment?

Surf Expo does allow Working Media to bring video and camera equipment on the show floor. Media attendees taking photos and video must prominently display their Working Media badge. Under no circumstances will anyone be permitted to take pictures of an exhibitor's product without permission from the exhibitor. Exhibitors have the right to refuse the taking of pictures in their booth, ask the person to delete what was photographed/videotaped, and to report to security or Surf Expo staff any instance of inappropriate photography/videography of company products or displays.
Violation of Surf Expo's camera policy can result in being banned from future shows.

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