Media Registration

Working media badges are reserved for working members of the media covering Surf Expo and our exhibitors. This includes editors, reporters, staff writers and camera crews. 

Media registration is now open! Click Below to register.


 
In an effort to provide the greatest value to attendees and exhibitors, Surf Expo show management reviews and approves every Media applicant.

Do you qualify as Working Media? The criteria is listed below.

Surf Expo is open to qualified trade and consumer-focused media outlets including print, TV, radio and online outlets that cover industries that Surf Expo serves (boardsports, fashion, swim and resort markets). To ensure a business environment on the show floor, only representatives of these media outlets such as writer, photographer and editor with an editorial assignment to cover the show for a qualified media outlet will be granted Working Media badges. 

To apply to attend Surf Expo as Working Media, please upload two (2) of the following acceptable credentials by January 1, 2015. After January 1, 2015 all documentation must be presented on-site. PLEASE NOTE, IF PROPER FORMS OF CREDENTIALS ARE NOT PROVIDED ONLINE OR ON-SITE, YOU MAY BE DENIED ACCESS TO THE SHOW. TRAVEL TO THE SHOW OR PAST ATTENDANCE OF SURF EXPO AS MEDIA DOES NOT GUARANTEE ADMITTANCE AS WORKING MEDIA. 

Advertising sales representatives, publishers, producers, marketing staff of qualified media outlets will not be admitted to the show as Working Media but can apply to purchase a Media Sales badge for $300. Promotion companies, Social Media agencies, Marketing or PR agencies and Advertising/Branding agencies also will not be admitted to the show under any circumstances without exhibiting.  

All Media must pre-register and provide the following:

Magazine and Newspaper Editorial Staff 
(Please provide at least 2 of the below):
  • A scanned copy of the publication masthead including your name and title
  • A scanned copy of original bylined editorial work, showing coverage within the boardsports/resort space, from the last three months
  • An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show
  • Publishers are welcome to attend, but will need to do so in a Media Sales badge.

TV Crews, Reporters, Cameras / Photo Editors / Technicians 
(Please provide at least 2 of the below):
  • A station issued, current Press photo I.D.
  • A business card from a major TV network reflecting your editorial role.
  • Business card from your media outlet reflecting your editorial role
  • A letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Surf Expo. Coverage must be done independently and not solicited by exhibiting companies.
  • Photo Editors: are required to provide a letter from the news director or assignment editor on station/network letterhead saying that you have been assigned to represent the organization in an editorial capacity at Surf Expo. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge.

    Publishers and Producers are welcome to attend, but will need to do so in a Media Sales badge.

Freelance and Contributing Writers and Photographers 
(Please provide both of the following):
  • A scanned or linked examples of your published, editorial work in assigning publication with bylined coverage within the outdoor space, in the last three months.
  • An email or scan of original letter on assigning publication’s letterhead from assigning editor or news director with a writing assignment detailing a specific coverage assignment at the show.
  • Photographers are required to provide a letter from the news director or assignment editor on station/outlet/publication letterhead saying that you have been assigned to represent the organization in an editorial capacity at Surf Expo. Coverage must be done independently and not solicited by exhibiting companies. Without an assignment, you will not be approved for a Working Media badge.

    Publishers and Producers are welcome to attend, but will need to do so in a Media Sales badge.

Websites/Blogs 
(Please provide both of the following):
  • A scanned copy or link to original bylined editorial work showing coverage within the boardsports/resort space from the last three months
  • A monthly traffic report from an external demographic tool, like Google Analytics, verifying the site or blog gets a minimum of 5,000 or more unique monthly visitors (UMVs).
  • The web publication must be a previously established, independent site that is updated at least biweekly with original and industry-related news. The site must have a proven track record showing coverage of the boardsports/resort space for at least 1 year.

    Please Note: YouTube, Facebook, Twitter sites, personal blogs, forums, crowd sourcing sites and users groups will not be considered for Working Media accreditation.

On-Site Media Registration

Media may register on-site during media registration hours at the Orange County Convention Center’s West Hall during published registration hours. A media representative will be on-site to review and qualify registering media. While the show is convenient and interesting to the residents of the surrounding communities, Working Media badges will only be granted to those providing the above defined credentials. Additionally, travel to the show does not guarantee admittance.

 

Planning on bringing Video and Camera Equipment?

Surf Expo does allow Working Media to bring video and camera equipment on the show floor. Media attendees taking photos and video must prominently display their Working Media badge. Under no circumstances will anyone be permitted to take pictures of an exhibitor's product without permission from the exhibitor. Exhibitors have the right to refuse the taking of pictures in their booth, ask the person to delete what was photographed/videotaped, and to report to security or Surf Expo staff any instance of inappropriate photography/videography of company products or displays.
Violation of Surf Expo's camera policy can result in being banned from future shows.

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