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The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008

Fate Of Trestles Now In Hands Of U.S. Federal Government (Gulp!)

Thousands stand together in oppostiion to the 241 Toll Road extension during the U.S. Department Of Commerce public comment meeting at the Del Mar fairgrounds. But support and involvement from the surf industry was suprisingly muted at the hearing. So what gives?
09/24/2008

New Faces: Kane'ohe Bamboo Provisions

Building their company philosophy around the belief that the natural beauty of the Hawaiian Islands is as irreplaceable as it is inspiring, Kane'ohe Founders Bryan and Kyle Harris built a brand that would embody island beauty, luxury, and environmental responsibility.
09/13/2008

Volcom’s Atomic Jigsaw On A Stick

“This was the best am contest ever. No, seriously, write that down: best ever.” Well. .. okay! That's cool.
09/13/2008

5th Annual WakeAwards Bash Goes Off At Surf Expo

WakeBoarding, the world's number one wake sports magazine, hosted the 5th Annual Wake Awards presented by Rockstar Energy Drink, on September 12 in Orlando, Florida during Surf Expo.
09/12/2008

Surf Expo Staff Anticipates Solid Show

After a few nervous days carefully monitoring weather reports, the skies over Orlando are clear and this show is shaping up to be on par with Surf Expo's largest September show ever.
09/11/2008

Surf Expo Golf Tournament

Fourteen fearless foursomes braved the fickle Central Florida elements during the annual Surf Expo Golf Tournament at Shingle Creek Golf Course.
09/11/2008

Liquid Nation Ball 5 Raises Funds for 14 Surf-Related Humanitarian Organizations

Surf industry business executives, professional surfers, and La Jolla VIPs gathered at the ocean-front home of Fernando and Vicky Aguerre in La Jolla, Calif. to help raise funds for 14 surf-related humanitarian organizations and honor the first ever SIMA Humanitarian of the year, Dr. Dave Jenkins, CEO of SurfAid International.
09/10/2008

Catching Up With: Origin Skate Trucks

Origin Skate Trucks was started by Richard Wooten and Todd Palmer with a new design on a truck, a truck the owners says is designed for performance because it has a 40% larger grinding surface and weighs the same as a standard Indy truck.
09/08/2008



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Liquid Nation Ball 5 Tickets Go On Sale



The SIMA Humanitarian Fund is proud to announce that tickets for Liquid Nation Ball 5, set for Friday, September 5, 2008, are officially on sale now. The always sold-out event will feature two special additions this year: honoring Dr. Dave Jenkins, CEO of SurfAid International, as the first-ever SIMA Humanitarian of the Year, and also the debut of a luxury silent auction sponsored by Riviera magazine.

Over the past five short years, Liquid Nation Ball has become one of the surf industry¹s most anticipated fundraising events, benefiting 14 surf-related humanitarian organizations. The event is strategically placed on the second night of ASR September for the most influential figures, stars, and icons of the surf industry to attend.

Tickets are limited and available on a first-come, first-served basis and can be purchased for $300 each. Look for your invitation in the mail, or download the ticket order form at liquid-nation.com.

³Every year Liquid Nation Ball keeps setting the bar higher for raising funds for the deserving beneficiaries and the party just keeps getting better,² said Fernando Aguerre, Liquid Nation co-founder and host. ³The event has grown in popularity and the tickets are in high demand. Buy your tickets today and ensure your spot at Liquid Nation Ball 5. Remember, your support will help save a life!²

Attendees will also have the opportunity to support the Liquid Nation beneficiaries during both the live and silent auction. The live auction, traditionally geared more toward the interest of die-hard surfers, will be as big and exciting as in years past. However, this year and for the first time, all the bidding won¹t be going to just the surfer guys.

The silent auction, sponsored by the exclusive Riviera magazine, will showcase luxury items for the women and their families. Unique resort, spa, dinning, and high-end retail packages will be a bidders delight ­ mixing support of the Liquid Nation Ball beneficiaries with pleasure. Liquid Nation Ball 5 will be held in La Jolla, Calif., beginning at 7:30 p.m. at the ocean-front home of Fernando and Vicky Aguerre.

The event includes dancing, live music, great food, open bar, and a short live auction of a unique collection of one-of-a-kind items to benefit the 14 surf-related humanitarian organizations. Last year¹s event raised more than $250,000 and the SIMA Humanitarian Fund Board of Directors aims to beat that record amount in 2008.

Liquid Nation Ball was originally created by Santiago and Fernando Aguerre to support the humanitarian efforts of SurfAid. In 2006 the brothers donated the Ball to the SIMA Humanitarian Fund, a 501(c)(3) charitable foundation. The event now serves as the official fundraising event for the SIMA Humanitarian Fund.

All proceeds from Liquid Nation Ball 5 will benefit 14 surf-related social and humanitarian non-profit organizations selected by the SIMA Humanitarian Fund Board of Directors for their efforts focusing on improving the quality of life, health and/or welfare of people.

The 2008 Liquid Nation Ball beneficiaries include Keep a Breast, Boarding for Breast Cancer, Surfer¹s Healing, Jimmy Miller Foundation, AccesSurf Hawaii, Outdoor Outreach, Get a Board Foundation, Ka Keiki O Hawaii Foundation, Stoked Mentoring, L.A. Surf Bus, Life Rolls On, Project Wipeout, SurfAid International and Sumba Foundation.
 
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  press releases
 

Halloween Wakeboard Day With Keith Lyman at the Carlsbad Lagoon

Wakesports will host a Halloween costume party at the Carlsbad Lagoon on Saturday, October 18th. The fun will kick off around noon and continue until sunset. Liquid Force is flying professional wakeboarder Keith Lyman out to join in the festivities.
10/10/2008

Buckle, Inc. Reports Comp Store Sales Up 19.7%

The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended October 4, 2008, increased 19.7 percent from comparable store net sales for the five-week period ended October 6, 2007.
10/10/2008

C4 Waterman Team to Go Big at Battle of the Paddle

C4 Waterman and their distributor, Boardworks, have rallied a red-hot team of stand up paddle (SUP) racers for this Saturday's $25,000 Battle of the Paddle at Doheny State Beach, Dana Point, California.
10/10/2008

Rip Curl promotes Brian Bosson to VP of Merchandising Operations

Rip Curl is excited to announce the promotion of Brian Bosson to Vice President of Merchandising Operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.
10/10/2008

Bikini Flavors Gives Conservation a High Fashion Makeover

Bikini Flavors is proud to announce its partnership with the Caribbean Conservation Corporation (CCC).
10/10/2008

Steamer Lane Prepares For Oakley Pro Junior Series Finale

The nation's top professional junior surfers will compete at the Association of Surfing Professionals (ASP) Grade-3 North America Oakley Pro Junior Championships at the 2008 O'Neill Cold Water Classic at Steamer Lane, Santa Cruz, Calif. Oct. 21-26.
10/10/2008

Zumiez Total Net Sales Up 4.8% While Comp Store Sales Dip

Zumiez Inc. today announced that total net sales for the five-week period ended October 4, 2008 increased 4.8% to $33.6 million, compared to $32.1 million for the five-week period ended October 6, 2007.
10/10/2008

Jetpilot Announces Website Launch

The Web site is designed with efficiency and clarity in mind. The goal was simple: Create a window into the world of Jetpilot and what the brand is all about.
10/06/2008

Grenade Launches Footwear Collection

Grenade Footwear was designed to cover our feet when the days grew colder and so we could stop rummaging through the bins at Goodwill for the next good pair to skate.
10/06/2008

Furl TV To Conquer Colorado On Comcast

Exciting new Fall snowboard series “The Adventures of Danny & The Dingo” and “Standard Snowboard Show” perfect for new market.
10/06/2008

Sign Up For SIMA's HR Boot Camp Today

Registration open for 4th event in SIMA’s new educational Coot Camp Series: HR Boot Camp.
10/06/2008

DC Supports "Movember" With Limited Edition Sandal Release

For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues.
10/06/2008



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