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The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008

Fate Of Trestles Now In Hands Of U.S. Federal Government (Gulp!)

Thousands stand together in oppostiion to the 241 Toll Road extension during the U.S. Department Of Commerce public comment meeting at the Del Mar fairgrounds. But support and involvement from the surf industry was suprisingly muted at the hearing. So what gives?
09/24/2008

New Faces: Kane'ohe Bamboo Provisions

Building their company philosophy around the belief that the natural beauty of the Hawaiian Islands is as irreplaceable as it is inspiring, Kane'ohe Founders Bryan and Kyle Harris built a brand that would embody island beauty, luxury, and environmental responsibility.
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Volcom’s Atomic Jigsaw On A Stick

“This was the best am contest ever. No, seriously, write that down: best ever.” Well. .. okay! That's cool.
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5th Annual WakeAwards Bash Goes Off At Surf Expo

WakeBoarding, the world's number one wake sports magazine, hosted the 5th Annual Wake Awards presented by Rockstar Energy Drink, on September 12 in Orlando, Florida during Surf Expo.
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Surf Expo Staff Anticipates Solid Show

After a few nervous days carefully monitoring weather reports, the skies over Orlando are clear and this show is shaping up to be on par with Surf Expo's largest September show ever.
09/11/2008

Surf Expo Golf Tournament

Fourteen fearless foursomes braved the fickle Central Florida elements during the annual Surf Expo Golf Tournament at Shingle Creek Golf Course.
09/11/2008

Liquid Nation Ball 5 Raises Funds for 14 Surf-Related Humanitarian Organizations

Surf industry business executives, professional surfers, and La Jolla VIPs gathered at the ocean-front home of Fernando and Vicky Aguerre in La Jolla, Calif. to help raise funds for 14 surf-related humanitarian organizations and honor the first ever SIMA Humanitarian of the year, Dr. Dave Jenkins, CEO of SurfAid International.
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Catching Up With: Origin Skate Trucks

Origin Skate Trucks was started by Richard Wooten and Todd Palmer with a new design on a truck, a truck the owners says is designed for performance because it has a 40% larger grinding surface and weighs the same as a standard Indy truck.
09/08/2008



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2008 Quiksilver Surf Shop Challenge Visits Hawaii

 

With four of the five 2008 events in the books, only one National Finalist has yet to be crowned, and that will ultimately be decided on July 11, when the Hawaiian teams take to the lineup for The Quiksilver Surf Shop Challenge Hawaiian Regional Qualifier.

This year, the event has been stepped up considerably. A change in venue, from Kewalo Basin to Ala Moana--one of the best and most respected waves on the south shore of Oahu--has provided an upgraded location for the competitors. And with waves scheduled to arrive Thursday night into Friday morning, the 2008 event is expected to be the best Hawaiian Qualifier to date.

Last year's final came down to the wire, as Town and Country edged out Local Motion by less than two points. And as the first team to have an entry form in this year, T&C is hungry for a repeat. Local Motion, however, led by Quiksilver's Bonga Perkins and 15 year old ripper Keanu Asing have finished in second place for the past two years and are ready to make the next step. 2005 National Champions, Pacific Vibrations, made a strong run finishing in third last year while 2006 Hawaiian Champions, Quiksilver Waikiki, rounded out the final in fourth. These two teams have tasted glory in the past and look to hoist the trophy once again.

The winner of Hawaii's Regional Championships will join the other 2008 regional winners on September 8 at the National championships at Huntington Beach Pier in California.

Northeast Region Champion - Heritage, Sea Isle City, NJ Southeast Region Champion - Sunrise, Jacksonville Beach, FL Central/Northwest Region Champion - O'Neill Surf Shop, Santa Cruz, CA Southwest Region Champion - Surfride, Encinitas, CA

Hawaii Teams:
Blue Hawaii
Local Motion
Pacific Vibrations
Quiksilver Waikiki
Hi-Tech
HIC
Town and Country
Nu Kumoi Surf Co

Originally conceived to provide a fun and competitive format for the hardcore surf shop riders, the SURFER Shop Team Challenge was one of the most popular and exciting Southern California contests of the early 1980s. After several years on hiatus, the competition made a wildly successful return four years ago as the 2004 Quiksilver Surf Shop Challenge. Each year the competition level rises, the stakes become greater and the prizes become bigger.

Competitor prizes for 2008 include product from Quiksilver, Vans Shoes, Sector 9, Aviso Surfboards, Komunity Project, and Quiksilver Travel. Regional champions earn a trip to California to fill their spot in the National Championships, as well as VIP passes to the 2008 Surfer Poll and Video Awards. National champs will walk away with a winner-take-all $10,000 prize, a full-page ad in SURFER Magazine, an Aviso carbon fiber surfboard, and an all-expenses-paid trip to Hawaii for the Quiksilver In Memory of Eddie Aikau, complements of Quiksilver Travel.

Special thanks goes to: Vans Shoes, Sector 9 Skateboards, Aviso Surfboards, Komunity Project, Quiksilver Travel, ASR, Surf Expo, Board Retailers Association (B.R.A.) and WaveWatch.com.


About Quiksilver
Quiksilver, trailblazing guide to boardriding* culture, is committed to providing tools for uncovering, expressing and expanding your personal style. Our mission is to foster the sense of individual expression and excitement - the stoke that is the essence of boardriding. We're also here to spread the word because the only thing better than finding stoke is sharing it.

* Boardriding is about timing and style. It's youthful, active, casual, and free flowing. There is no wrong way to ride a board. The goal is simply to learn, progress, improve, and give it your own interpretation.

About SURFER:
Upon its inception in 1960, SURFER Magazine brought a unity of voice and vision to an otherwise niche and fragmented sport. Today the publication is widely recognized as "the bible of the sport," the driving force in the surf world, and a shaping force in American culture at large. SURFER is part of SOURCE INTERLINK's Action Sports Group (ASG) that reaches more than 2 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming.

Author: Sean Obrien
 
 
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  press releases
 

Halloween Wakeboard Day With Keith Lyman at the Carlsbad Lagoon

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Buckle, Inc. Reports Comp Store Sales Up 19.7%

The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended October 4, 2008, increased 19.7 percent from comparable store net sales for the five-week period ended October 6, 2007.
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C4 Waterman Team to Go Big at Battle of the Paddle

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Rip Curl promotes Brian Bosson to VP of Merchandising Operations

Rip Curl is excited to announce the promotion of Brian Bosson to Vice President of Merchandising Operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.
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Bikini Flavors Gives Conservation a High Fashion Makeover

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Steamer Lane Prepares For Oakley Pro Junior Series Finale

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Zumiez Total Net Sales Up 4.8% While Comp Store Sales Dip

Zumiez Inc. today announced that total net sales for the five-week period ended October 4, 2008 increased 4.8% to $33.6 million, compared to $32.1 million for the five-week period ended October 6, 2007.
10/10/2008

Jetpilot Announces Website Launch

The Web site is designed with efficiency and clarity in mind. The goal was simple: Create a window into the world of Jetpilot and what the brand is all about.
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Grenade Launches Footwear Collection

Grenade Footwear was designed to cover our feet when the days grew colder and so we could stop rummaging through the bins at Goodwill for the next good pair to skate.
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Furl TV To Conquer Colorado On Comcast

Exciting new Fall snowboard series “The Adventures of Danny & The Dingo” and “Standard Snowboard Show” perfect for new market.
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Sign Up For SIMA's HR Boot Camp Today

Registration open for 4th event in SIMA’s new educational Coot Camp Series: HR Boot Camp.
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DC Supports "Movember" With Limited Edition Sandal Release

For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues.
10/06/2008



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