Apr
17
Written by:
Vicki Vasil
4/17/2009
A trade show isn’t just about making an appearance. It’s about showcasing your brand to your customers and finding new ones. If you haven’t yet decided Surf Expo’s the show for you, here are some points to consider:
1. With all costs included (travel, hotel, booth, etc), it still costs 79% less to secure a new customer at a trade show than it does to make the sales calls.*
2. The retailers at Surf Expo are ready to shop. They’re surviving. Some are even thriving. Every retailer on the floor is a potential sale. Can you say that about each shop on your rep tour?
3. Surf Expo is a healthy marketplace. Just as our retailers are here to do business, your presence indicates you’re strong enough to do the same.
In these times a new customer is worth his weight in gold. Losing one is detrimental. Make the commitment. Write orders. Register Today
*as reported in a study conducted by the Alfred P. Sloan Foundation Travel & Tourism Industry Center at U of Southern Carolina for the Center for Exhibition Industry Research.
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