A pocket folder holds all the information in one neat place and also gives you a cover on which you can let your creativity show (again, make sure you include the Surf Expo show name, your company name and booth number). Your press kit should come together in a pocket folder and include the following:
Company Fact Sheet
Press Releases
Company History & Biographies
Photographs
Do not clip it all together or put it into a regular file folder. Also, do not use sealed envelopes, which are too hard for browsing editors to open.
This should be a one-page list of essential details about your company that will inform the editor "at-a-glance."
This is an optional element that can be used to give the press more detailed background about your company and people.
The news release should include your company's name, address, telephone number and a contact person as well as the booth number for the Show where you exhibit.
Headline The headline of the press release should get to the point in a direct manner and stand out from the body copy.
Lead Paragraph The lead paragraph should get right to the point and answer the five most important questions: Who, What, When, Where and Why.
No Fluff Filling press releases with "fluff" or extraneous information makes it difficult to get the real message across. Write your release clearly and concisely and make sure you include a full description of your product, with size, colors and the suggested retail price.
Quick Facts Try not to write your press release like advertising copy. Although you are trying to attract attention to your product, editors appreciate getting to the facts as quickly as possible.
Format Press releases should be typed or printed (with a good quality printer). Make sure to double-space your text.
Most editors prefer digital images. Art work should be high resolution jpegs or tifs (at least 300 dpi and 3 inches big). Digital images can be emailed to press, or contained on a disk or CD in your Press Kit. You may also want to load your images on to an FTP site where press can download them upon request.
Make sure your company and products are visible to press when you get to the show. Remember you are competing with 1,000 other companies for time and attention.
Press kits are displayed and distributed at the Surf Expo Press Center, the central check-in point for all editors visiting Surf Expo. The Surf Expo Press Center is open during all show days and hours. We recommend that you deliver 25-30 press kits during set-up to the Show Office, Room N212; and that you keep another 10 kits in your booth for press who visit your booth.
Press kits may also be shipped in advance of the Show to: Surf Expo Press Center c/o Dan Darby 990 Hammond Drive, Suite 325 Atlanta, GA 30328
Press kits must arrive by Friday, December 16, 2011. To ensure delivery, please send notification of press kit shipment to ddarby@surfexpo.com.
Consider hosting an in-booth event to drive traffic (press, as well as attendee) to your booth. (Examples of in-booth events can include pro rider or celebrity appearances, in-booth demonstrations or special promotions.) Be sure to give yourself plenty of lead time, as advance planning – and promotion – is key to the success of these activities. With advance notice of the date, time and details, we may be able to include your event in our schedule of events, to post details in the press center and more.
5/11/2012
4/30/2012
4/27/2012
4/25/2012
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4/18/2012
Surf, skate and beach lifestyle brands note busy days and renewed energy in the market as Surf Expo hosts more than 20,000 buyers, exhibitors and media.
Avid freediver and spearfisher Sheri Daye has joined the Surf Expo Team as a sales account executive to expand and enhance the Dive section of the January 2012 show.
Surf Expo honored two exhibitors for their products debuting on the show floor at the September 2011 show. Safe Skies Luggage Locks earned Best New Product award while Dressed n’Case secured the Best New Design award.
More than 35 exhibitors and 300 retailers in town for Surf Expo gathered on the shores of the Orlando Watersports Complex to scrutinize the latest products from the SUP and wakeboarding industries.
This September Surf Expo will introduce the Best New Product and Best New Design awards for the Resort and Souvenir category. Best New Product will be given to the manufacturer of a new and unique product that demonstrates innovation and clever application. The Best New Design winner will highlight artistic designs, style and cut.
With two months remaining before the September 8-10 Surf Expo, 90% of the trade show floor is already booked solid.
Surf Expo’s January and September events were awarded two spots in Trade Show Executive magazine’s Gold 100 list. The distinction honors the biggest and best trade shows in the industry they serve. The list also recognizes ideas that were implemented to maintain a strong marketplace in a challenging economy.
TransWorld Business, the leading trade journal for the surf, skate, snowboarding and action sports markets, has partnered with Surf Expo to present three special fashion shows during Surf Expo.