What’sup and howz’it to all the Fish Heads out there! Wow… it’s almost SHOW TIME! The office is buzzing like the proverbial bee-hive in the final preparations for THE BIGGEST show in the known universe. It’s not too late to register but if you want to avoid the lines on Orlando ya gotta complete the pre-registration form here on the site before September 2nd!
The other day my buddy Dee Nachnani, owner of Coastal Edge in Virginia Beach, VA sent me some welcomed thoughts on why he comes to Surf Expo in September. Check out this Top 10. Some probably apply to your business (I know # 10 always did for me when I was a retailer!!!). Here’s Dee’s list:
1. Refortify our commitment to our manufacturers and the industry.
2. It is the most efficient way to get a snap shot of the industry and its product offerings all at once.
3. Developing new departments, streams of revenue.
4. Getting to know, share, learn and grow from one another as retailers.
5. Growing the next generation of players now.
6. Ironing out agreements and evaluating past present and future growth with our vendors.
7. The seminars. One seminar that Roy (Surf Expo’s Show Director Roy Turner) did on OTB saved us a tremendous amount of money.
8. The very trade-show booths inspire us and guide us in telling the vendors story with all of its authenticity.
9. We learn what is working globally and are able to apply it to our part of the world.
10. The reef girls.
Couldn’t say it better Dee! There’s so much to learn and see at Surf Expo that you will not see anywhere else. Just checking the pulse with the industry with all your available senses is reason enough but adding the free seminars is an unreal deal (did you see that the Fishman is stepping to the plate leading a chat about Visual Merchandising?)! Toss in the demos, fashion shows and everything else going on and Surf Expo becomes a can’t miss for you and your crew.
I know you’ve heard all this from me before – and you’ll here it again – but I truly believe in what we are bringing you (for free by the way, to all you qualified retailers!). So much to see and learn. Jump on over to register and let me know what I can do to help you. Whether it's finding you a room, assisting you in making contact with exhibitors or what ever else you can toss my way!
See you in Orlando!
Mahalo,
Steven Fisher
Buyer Relations Manager | Board Sports
678.781.7975 vox
sfisher@surfexpo.com
Down this escalator... is where you'll find # 10 on the list!
The ghost people are back. This would be better to read you SHOULD be here!
