Surf Expo is the largest and longest-running trade show for the board/beach/fashion industry (35 years). Surf Expo is held in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA) and the Association of Wind Sport Industries (AWSI).

What markets does Surf Expo represent?

> Our January show is divided into seven main categories: Boutique, Gift & Souvenir, Resort, Skate, SUP, Surf and Swim.
> Our September show is divided into nine main categories: Boutique, Resort, Wind/Kite, Wake, Dive, Skate, SUP, Surf and Swim.
> In additions to these categories we also attract buyer/vendors for POS (Point of Sale), Store Fixtures, Marketing & Promotional, Logistical Services and various non-profits.
> More than 250 working media attend the show and offer exhibitors the ability to place product and press releases in the media room.

What are the percentages of retailers attending by purchase categories?

Please note: while retailers are asked to pick one main category, most attendees buy across several categories.

Who are these Retailers and why do they attend?

> In addition to specialty retailers Surf Expo is also shopped by Costco, Macy’s, Target, Disney, Paradies, Academy Sports, Military Exchange, Sandals Resorts, etc.
> More than 400 foreign stores are in attendance, with a high percentage of Caribbean and Puerto Rican retailers.