Surf Expo, the largest and longest-running board, beach and fashion trade show in the world, opens its September show today in Orlando, Florida. Connecting key retailers with the best brands, Surf Expo is the place to be.

Surf Expo doesn't open until tomorrow, but that doesn't mean there isn't a ton going on at the show today. The mammoth trade show floor is a hive of pre-show activity, with hundreds of booths taking shape under the sounds of hammering and sawing, forklifts and walkie talkies. But nearly every corner of the Orange County Convention Center in Orlando, Florida is being utilized today.

Red Sail Sports is one of the world’s leading resort-based dive and watersports operators, with nine dive boats, four catamarans, and seven retail stores on the Grand Cayman alone.

New best-trick contest at Surf Expo September 2010 features a deep roster of skateboarding's unsung heroes.

Ask your female customers how they feel about swimwear shopping and the vast majority will tell you they don’t like it at all. In a survey conducted many years ago it rated right under getting a root canal! Why? It’s only a swimsuit! If you think that, then you need to get back to the accessory department.

Over the past seven years, the SIMA Humanitarian Fund has raised more than $1.45 million dollars for global medical relief, urban youth outreach, injury prevention and assistance, and health education and awareness.

With more than 250 women’s, juniors’ and childrens lines, it’s the deepest offering retailers have seen at Surf Expo in recent years.

The HB local wins his second $100,000 check in a year at the world's largest contest and action sports extravaganza; Geiselman takes Pro Junior.

Surf Expo is excited to introduce You Are Here Mobile to this year’s September Show. You Are Here is the event industry’s leading interactive, map, directory, and advertising system for attendees and exhibitors.

Tony Butler's efforts in the small town of Wrightsville Beach are a perfect example of how local retailers can generate excitement, business and help to build a great event for the local community, all the while while promoting the surf community in a positive light.

Exploring the basics of creating and maintaining an electronic marketing ecosystem.

SIMA’s 21st annual Waterman’s Ball, preceded by Thursday’s Golf Tournament, raised more than $400,000 for 19 charities with a focus on ocean preservation.

10th Annual Waterman's Classic Golf Tournament Monarch Beach Golf Links, Dana Point, CA.

Surf Expo's "Man-Am" Best-Trick Contest serves up some of the most talented and underappreiciated skaters with a Vegas flair.

Are you set to win the competition to keep your customers and add more? Keeping your customers happy—and wanting more—is one of the most important challenges your shop faces.

Never been to Surf Expo? Curious as to what it looks like and who attends? The following is a small assortment of the faces of Surf Expo. We think it not only brings back great memories, but captures what our show is all about in a way words can't convey.

Wondering how to plan your exhibit program to maximize your show results? Candy Adams, aka the "Booth Mom," lays it out in ten simple tips everyone can follow.

The 10′ wide by 5′ deep booths will be 50% off the current deeply discounted Board Builder rate and will be situated around the SIMA Board Builder Pavilion lounge in the Surf section.

The acquisition includes Becker’s five brick and mortar retail stores and the beckersurf.com online business, but does not include the Becker Surfboards arm of the business. Becker Surf and Sport and the online business will both continue to operate as multi-branded retailers. The acquisition price was not disclosed.

Check out Surf Expo's photo gallery from Surf Summit 13, produced by SIMA and the Board Retailers Association.

Day two of the 13th Surf Summit featured a full day of seminars and speakers. But it wasn't all work, there were opportunities galore to socialize and bond as a group--including the first annual Lucre Libre Beach Games that had teams of manufacturers and retailers battling it out for bragging rights.

Day One of Surf Summit 13, produced by SIMA and BRA, featured a few fun small waves, lots of familiar friendly faces, and a great keynote talk between Randy Rarick and Gerry Lopez on the history of surfboard design and the genesis of the surf industry.

Surf Expo's Kathy Wilkie goes on a massive store tour on Florida's Emerald Coast and discovers new signs of retail resurgence.

Tim McKevlin and his family have been building the surf scene in Folly Beach, South Carolina for 45 years now, offering up knowledgeable and friendly service and some of the best surf-related product around.