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Your Retailers Have Spoken. They Think You Need To Be Here.

In these challenging economic times, it's more important than ever for manufacturers and retailers alike to get their business done in one place, in one weekend. Surf Expo's unique breadth of exhibitors and commitment to a business-first atmosphere makes choosing Surf Expo as the show to attend a no-brainer.
11/18/2008

Surf Expo Announces Lineup For January 2009 Educational Seminars

Give your store every advantage through Surf Expo's full roster of educational seminars, happening January 15, 16, and 17 in Orlando, Florida. Bring your staff or brush up on your own skills as we discuss open-to-buy strategies, Web site management, understanding surfboard technology, and much more.
11/18/2008

Travels With Fish: Cocoa Beach

On the final day of our Surf Expo North Florida tour, we stop off at the Ron Jon Surf Shop mega store, plus Quiet Flight and Cape Surf.
10/31/2008

Travels With Fish: Daytona Beach

The off-season in a tourist mecca like Daytona Beach brings its own challenges as shops either struggle to maintain or simply shutter the doors and wait until spring. So how are retailers coping?
10/30/2008

Travels With Fish: St. Augustine

It’s Tuesday morning and I am up and taking the pulse of the industry in St Augustine, Florida.
10/28/2008

Travels With Fish: Jacksonville Beach

Surf Expo is back with another episodic adventure! This time reporting from Northeastern Florida as I travel from Jacksonville Beach to Cocoa Beach and hit the stops in between.
10/27/2008

Per Welinder Explains The Birdhouse Deal

Tony Hawk and Per Welinder, business partners for the past 15 years, recently reached a definitive agreement whereby Tony Hawk has acquired all interest in the Birdhouse Skateboards brand from Blitz Distribution, Inc. So what's it all mean? Blitz President Per Welinder explains.
10/16/2008

Top Ten Tips for Successful Exhibiting

Wondering how to plan your exhibit program to maximize your show results? Candy Adams, aka the "Booth Mom," lays it out in ten simple tips everyone can follow.
10/14/2008

The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008



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Steamer Lane Prepares For Oakley Pro Junior Series Finale


The nation's top professional junior surfers will compete at the Association of Surfing Professionals (ASP) Grade-3 North America Oakley Pro Junior Championships at the 2008 O'Neill Cold Water Classic at Steamer Lane, Santa Cruz, Calif. Oct. 21-26. The showdown of 48 of the best American and international junior surfers (20 years and under) will be the final opportunity to earn critical points toward year-end ratings

Sebastian 'Seabass' Zietz leads the Macy's CA Trifecta which will ultimately decide the five Pro Juniors who will advance to the ASP World Junior Championships in Australia in January, as well as, the Macy's CA Trifecta Surf Series Junior Champion.

 

The ASP Grade-3 Oakley Pro Junior National Championships is the biggest event of the season, and will offer the most points, so it is very possible that the ratings may shift substantially after this third and final event on the Macy's CA Trifecta Surf Series. After the Oakley Pro Junior at the Oakley Newport Beach Pro, the top five ASP North America rated juniors are:

1. Cory Arrambide (Ventura, CA) 2888 pts
2. Nat Young (Santa Cruz, CA) 2533 pts
3. Travis Beckman (Vero Beach, FL) 2516 pts
4. Andrew Doheny (Newport Beach, CA) 2505 pts
5. Blake Jones (Melbourne Beach, FL) 2345 pts

Arrambide enters Santa Cruz with three 2008 Pro Junior wins under his belt including: the Billabong Pro Junior Sebastian Inlet, Arnette Pro Junior Newport Beach and Oakley Pro Junior Ocean City. He made it to the ASP World Junior Championships last year and strives to win the event this year. Last year's Oakley Pro Junior Santa Cruz Champion and local up-and-comer, Nat Young, has also had a stellar 2008 season and will look to defend his title on his home turf. Florida's Beckman has climbed the ASP North America ratings in 2008. He had a solid performance in last year's Oakley Pro Junior in Santa Cruz with a fourth-place finish. Doheny has also come up in the ranks for 2008, consistently placing in the top 10 at every Pro Junior he has competed in. A good performance in Santa Cruz could garner him a ticket to the ASP World Junior Championships as it could for Florida's Blake Jones. All five of the above surfers are seeded into the Round of 32 at the Oakley Pro Junior in Santa Cruz, and therefore will receive an equal 25 place (320 points) just for showing up. However, several additional competitors are in a good position to move up based on a solid performance in Santa Cruz and shouldn't be counted out of contention:

6. Dillon Perillo (Malibu, CA) 2340 pts
7. Brent Reilly (Carlsbad, CA) 2115 pts
8. Evan Geiselman (New Smyrna Beach, FL) 2030 pts
9. Trevor Saunders (San Clemente, CA) 1945 pts
10. Quinn McCrystal (Huntington Beach, CA) 1938 pts
11. Julian Wilson (Sunshine Coast, AUS) 1930 pts
12. Evan Thompson (Jacksonville Beach, FL) 1913 pts
13. Michael Dunphy (Virginia Beach, VA) 1878 pts
14. Cody Thompson (Jacksonville Beach, FL) 1813 pts
15. Bruno Rodrigues (Huntington Beach, CA) 1803 pts



Defending Oakley Pro Junior Santa Cruz Champion Nat Young

Defending Oakley Pro Junior Santa Cruz Champion Nat Young

 

The ASP also grants a World Junior Championship entry to the highest-rated North American junior surfer on the World Qualifying Series (WQS) tour, which will also be decided at Santa Cruz. The ASP WQS 4-Star O'Neill Cold Water Classic will be the final event tallied for this fifth qualifier. Tanner Gudauskas (San Clemente, CA), currently ranked No. 55 on the WQS, is the frontrunner for automatic entry into the Championships even if he doesn't finish within the top four Pro Junior rankings. Eric Geiselman (New Smyrna Beach, FL) is the next highest rated junior, sitting at No. 90 on the WQS.

The ASP North America Oakley Pro Junior Championship is also the last stop of the Macy's California Trifecta Surf Series, which will award an additional $10,000 to the top three juniors within the series. After stops in Lower Trestles during the 6.0 Lowers Pro in April and Newport Beach during the Oakley Newport Beach Pro in September, the current Macy's California Trifecta Pro Junior standings are:

1. Sebastian Zietz (Hanalei, HI) 778 pts
2. Dillon Perillo (Malibu, CA) 725 pts
3. Jason Harris (Huntington Beach, CA) 630 pts
4. Nat Young (Santa Cruz, CA) 583 pts
5. Trevor Saunders (San Clemente, CA) 565 pts
6. Blake Jones (Melbourne Beach, FL) 555 pts
7. Andrew Doheny (Newport Beach, CA) 555 pts
8. Travis Beckman (Vero Beach, FL) 525 pts

The payout for the Grade-3 ASP North America Oakley Pro Junior Championship will be $15,000, plus an extra $10,000 Trifecta bonus cash, $7,000 for first, $2,000 for second and $1,000 for third).

About Oakley, Inc.
The global leader in performance sunglasses, goggles and prescription eyewear, Oakley also offers technical and lifestyle apparel, footwear, watches and accessories. The company was created for athletes who see impossibility as just another challenge, and their dedication inspires Oakley to seek out problems, solve with innovation and wrap invention in art. Exceeding the limits of possibility for more than thirty years, Oakley serves the demands of world-class athletes with unbeatable technologies including High Definition Optics® (HDO®). Additional information is available at www.oakley.com.

About Source Interlink Media's Action Sports Group (ASG)
Reaching more than two million enthusiasts, Source Interlink Media's Action Sports Group (ASG) is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Powder and Canoe & Kayak, Source Interlink Media's ASG delivers a cutting-edge network of online properties, events and television programming.



Author: Sean Obrien
 
 
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  press releases
 

Nike's "Made For Skate" Pop-up Store Exhibit

Nike SB is sponsoring an exhibition in Amsterdam containing five decades of memorable skateboarding footwear.
11/20/2008

The Buckle, Inc. Reports 31 Percent Increase in Third Quarter Net Income

The Buckle, Inc. (NYSE: BKE) announced todaythat net income for the fiscal quarter ended November 1, 2008 increased31.0 percent on a 25.7 percent net sales increase.
11/20/2008

Big 5 Sporting Goods Corporation Announces Fiscal 2008 Third Quarter Results

The Company achieved an 11 basis-point increase in product selling margins and lowered overall distribution center expenses versus the prior year despite operating 19 more stores and experiencing increased freight costs due to higher fuel prices
11/20/2008

Zumiez Inc. Reports October 2008 Sales Results

Total net sales for the four-week period ended November 1, 2008 increased 1.2% to $25.0 million, compared to $24.7 million for the four-week period ended November 3, 2007.
11/20/2008

Pacific Sunwear Announces Third Quarter Earnings Results

Total Company same-store sales decreased 7% during the third quarter of fiscal 2008.
11/20/2008

Dick's Sporting Goods Reports Third Quarter Results; In line With Expectations

Net sales for the quarter increased 10.2% to $924.2 million due to the opening of new stores, the inclusion of Chick's Sporting Goods in this year's quarterly results and a 2.8% decrease in comparable store sales.
11/20/2008

ActionWatch Retail Panel Grows to 200 Stores

“This is a significant milestone,” states Cary Allington, co-founder. “The panel is large enough to very accurately reflect the market in most of the product categories we track.”

11/19/2008

Sport Chalet Selects MarketLive eCommerce Suite for New eCommerce Website

MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced today that Sport Chalet, a full-service specialty sporting goods store with locations in California, Nevada, Arizona, and Utah, has selected the MarketLive eCommerce Suite for the company's new website.
11/19/2008

Billabong International Outlines Global Success During Chairman and CEO Speeches.

A transcript of the speeches made by Billabong International Chairman Ted Kunkel and CEO Derek O'Neill during last month's '07/08 Annual General Meeting.
11/18/2008

Sole Technology Gets Invite To Secret Ryan Sheckler Skate Park

Everything you see here isn't even the entire park. There's another level full of ledges, mannys, flatground and whatnot -- not to mention the entertainment room, offices and on and on.
11/18/2008

Consumers Anxiously Await Black Friday Deals

According to NRF’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, 72.0 percent of consumers have completed less than 10 percent of their shopping, compared with 2.2 percent of shoppers who say they have completely finished.
11/17/2008

Orange 21 Announces Financial Results; Outlines Cost-Savings Measures

"We are clearly feeling the effects of the general slowdown in the economy," commented Stone Douglass, the Company's newly appointed Chief Executive Officer. "In response, we are doing everything we can to maintain our sales while dramatically reducing expenses."
11/17/2008



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