latest stories
 
Your Retailers Have Spoken. They Think You Need To Be Here.

In these challenging economic times, it's more important than ever for manufacturers and retailers alike to get their business done in one place, in one weekend. Surf Expo's unique breadth of exhibitors and commitment to a business-first atmosphere makes choosing Surf Expo as the show to attend a no-brainer.
11/18/2008

Surf Expo Announces Lineup For January 2009 Educational Seminars

Give your store every advantage through Surf Expo's full roster of educational seminars, happening January 15, 16, and 17 in Orlando, Florida. Bring your staff or brush up on your own skills as we discuss open-to-buy strategies, Web site management, understanding surfboard technology, and much more.

11/18/2008

Travels With Fish: Cocoa Beach

On the final day of our Surf Expo North Florida tour, we stop off at the Ron Jon Surf Shop mega store, plus Quiet Flight and Cape Surf.
10/31/2008

Travels With Fish: Daytona Beach

The off-season in a tourist mecca like Daytona Beach brings its own challenges as shops either struggle to maintain or simply shutter the doors and wait until spring. So how are retailers coping?
10/30/2008

Travels With Fish: St. Augustine

It’s Tuesday morning and I am up and taking the pulse of the industry in St Augustine, Florida.
10/28/2008

Travels With Fish: Jacksonville Beach

Surf Expo is back with another episodic adventure! This time reporting from Northeastern Florida as I travel from Jacksonville Beach to Cocoa Beach and hit the stops in between.
10/27/2008

Per Welinder Explains The Birdhouse Deal

Tony Hawk and Per Welinder, business partners for the past 15 years, recently reached a definitive agreement whereby Tony Hawk has acquired all interest in the Birdhouse Skateboards brand from Blitz Distribution, Inc. So what's it all mean? Blitz President Per Welinder explains.
10/16/2008

Top Ten Tips for Successful Exhibiting

Wondering how to plan your exhibit program to maximize your show results? Candy Adams, aka the "Booth Mom," lays it out in ten simple tips everyone can follow.
10/14/2008

The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008



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Sign Up For SIMA's HR Boot Camp Today



SIMA is proud to announce that registration is now open for HR Boot Camp, the fourth event in SIMA’s newest educational series. SIMA HR Boot Camp, set for Tuesday, October 21, 2008, will train all levels of employees on the lawful practices of delicate HR issues and the best ways to practically execute the management of employees in the surf industry. Bring your crew for a down and dirty half-day of hot topics ranging from sexual harassment and problem employees to requirements for independent contractors

This half-day event at the Ocean Institute in Dana Point, Calif., running from noon – 4 p.m., will feature two seminars and lunch. Topics will include:

Session 1: Sexual Harassment in the Workplace - This session will highlight both legal requirements and practical advice regarding sexual harassment. Robert will discuss state and federal law regarding the definition of sexual harassment and what these definitions mean in everyday work life. Using illustrative cases and drawing from real-life examples, Robert will also highlight the legal and personal consequences of sexual harassment, what is required of employers and supervisors, and ways to reduce/prevent sexual harassment in the workplace. This seminar will last 2 hours and thus will satisfy the requirements for mandatory sexual harassment training of supervisors under California law.
Speaker: Robert Gerard / Friedman Stroffe & Gerard, P.C.

Session 2: Employees vs. Independent Contractors – This session will walk through the legal requirements and implications of having employees vs. independent contractors, including why just calling someone an independent contractor and issuing them an IRS Form 1099 does not make them an independent contractor. Samantha will also discuss other topics that are relevant to every company, including how to deal with problem employees and the latest on non-competition agreements in California.
Speaker: Samantha Hoffman / Jackson Lewis LLP

The cost of the event is $50 per person for SIMA members and $85 per person for non-SIMA members. Cost includes both seminars, as well as a seminar workbook and lunch provided by Corner Bakery. For registration materials and more information, please contact Travis Wilkerson, SIMA Membership Director at travis@sima.com or 949.366.1164 x3. The deadline to register is Tuesday, October 21.

For press inquiries, please contact Mandy Johnson at mandy@sima.com or 949.366.1164 x7.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 18 years, SIMA's Environmental Fund has raised more than $4.5 million for environmental groups seeking to protect the world's oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people.


Author: Sean Obrien
 
 
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  press releases
 

ActionWatch Retail Panel Grows to 200 Stores

“This is a significant milestone,” states Cary Allington, co-founder. “The panel is large enough to very accurately reflect the market in most of the product categories we track.”

11/19/2008

Billabong International Outlines Global Success During Chairman and CEO Speeches.

A transcript of the speeches made by Billabong International Chairman Ted Kunkel and CEO Derek O'Neill during last month's '07/08 Annual General Meeting.
11/18/2008

Sole Technology Gets Invite To Secret Ryan Sheckler Skate Park

Everything you see here isn't even the entire park. There's another level full of ledges, mannys, flatground and whatnot -- not to mention the entertainment room, offices and on and on.
11/18/2008

Consumers Anxiously Await Black Friday Deals

According to NRF’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, 72.0 percent of consumers have completed less than 10 percent of their shopping, compared with 2.2 percent of shoppers who say they have completely finished.
11/17/2008

Orange 21 Announces Financial Results; Outlines Cost-Savings Measures

"We are clearly feeling the effects of the general slowdown in the economy," commented Stone Douglass, the Company's newly appointed Chief Executive Officer. "In response, we are doing everything we can to maintain our sales while dramatically reducing expenses."
11/17/2008

Towing Now History At Ghost Trees Reports Surfing Magazine

In a decision to be announced later this week, officials at the Monterey Bay National Marine Sanctuary (MBNMS) and National Oceanic and Atmospheric Administration (NOAA) have closed a loophole in the laws governing the use of personalized watercraft in the Sanctuary.
11/17/2008

Quiksilver, Inc. Completes Sale of Rossignol

Company to focus on core apparel and footwear brands Quiksilver, Roxy and DC.
11/13/2008

Ocean Minded And Zappos Team Up For Lake Mead Cleanup

Ocean Minded recently hosted its first-ever beach clean-up at a lake location. On October 28th, the company partnered with online footwear retailer, Zappos.com, and held a clean-up at Lake Mead’s National Recreation Area.
11/13/2008

OGIO Promotes Two to VP Positions, Reports Record Growth

Despite the economy's alarming state, Utah-based OGIO is celebrating one of its most successful sales spikes in its 20-year history.
11/12/2008

Wakeboard World Cup Series Heads To Qatar For Final Stop

Following the highly successful World Cup Stop in Putrajaya, Malaysia, last weekend, the world's top professional waterski and wakeboard athletes are now heading for Doha on the sun-drenched coast of Qatar.
11/12/2008

Burton Canadian Open Snowboarding Championships Dates Changed

Due to the recent cancellation of the Session at Vail, an optimal window has opened in the North American snowboard event schedule.
11/12/2008

Black Box Teams With Skate OG Frank Messmann For Europe Push

Black Box Distribution has announced it is partnering with Frank Messmann to create Black Box Europe. Originally a Professional Skateboarder, Frank has been a part of the skateboard industry for 20 years.
11/12/2008



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