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Your Retailers Have Spoken. They Think You Need To Be Here.

In these challenging economic times, it's more important than ever for manufacturers and retailers alike to get their business done in one place, in one weekend. Surf Expo's unique breadth of exhibitors and commitment to a business-first atmosphere makes choosing Surf Expo as the show to attend a no-brainer.
11/18/2008

Surf Expo Announces Lineup For January 2009 Educational Seminars

Give your store every advantage through Surf Expo's full roster of educational seminars, happening January 15, 16, and 17 in Orlando, Florida. Bring your staff or brush up on your own skills as we discuss open-to-buy strategies, Web site management, understanding surfboard technology, and much more.
11/18/2008

Travels With Fish: Cocoa Beach

On the final day of our Surf Expo North Florida tour, we stop off at the Ron Jon Surf Shop mega store, plus Quiet Flight and Cape Surf.
10/31/2008

Travels With Fish: Daytona Beach

The off-season in a tourist mecca like Daytona Beach brings its own challenges as shops either struggle to maintain or simply shutter the doors and wait until spring. So how are retailers coping?
10/30/2008

Travels With Fish: St. Augustine

It’s Tuesday morning and I am up and taking the pulse of the industry in St Augustine, Florida.
10/28/2008

Travels With Fish: Jacksonville Beach

Surf Expo is back with another episodic adventure! This time reporting from Northeastern Florida as I travel from Jacksonville Beach to Cocoa Beach and hit the stops in between.
10/27/2008

Per Welinder Explains The Birdhouse Deal

Tony Hawk and Per Welinder, business partners for the past 15 years, recently reached a definitive agreement whereby Tony Hawk has acquired all interest in the Birdhouse Skateboards brand from Blitz Distribution, Inc. So what's it all mean? Blitz President Per Welinder explains.
10/16/2008

Top Ten Tips for Successful Exhibiting

Wondering how to plan your exhibit program to maximize your show results? Candy Adams, aka the "Booth Mom," lays it out in ten simple tips everyone can follow.
10/14/2008

The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008



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Seminar Schedule For Surf Expo September 2008

Surf Expo September 2008 Seminar Schedule
Seminars Held Daily in North Hall Registration Level Room 210A/B

Friday, 11:00 – State of the Board Sport Industry
Friday, 2:00 – Online Marketing – Search Engine Optimization
Saturday, 10:00 – Email Marketing
Saturday, 12:00 –Apparel Merchandising
Saturday, 2:00 – Sunwear: The Powerhouse Profit Builder
Sunday, 11:00 – Loyalty Programs


Maximizing the Value of Your Store Data and Industry Data
Presented by Cary Allington, ActionWatch
Friday, September 12; 11:00 AM

Surviving today’s challenging retail environment while preparing for the next wave of board sports participants takes dedication & commitment from specialty retailers. With changes in consumer demographics & market niches, an aging market, and increased competition from manufacturers & online sources, a successful retailer needs to focus attention on personalized service, inventory management, personnel training, and more. This presentation will focus on ways to increase the health of your business by using your own store’s data along with broader industry data to: 1) increase negotiating power with your suppliers, 2) increase your suppliers’ abilities to provide you the right products at the right time and 3) increase the efficiency of your industry. We will look at how these efforts can help maximize the use of your POS system for increased profits and inventory turnover. We will also spend some time looking at actual broad-industry data aggregated from the ActionWatch Retail Panel, focusing on what the data means to the individual retailer and to the industry as a whole.

Search Engine Optimization
Presented by Mike Duncan, Sage Island Marketing
Friday, September 12; 2:00 PM

In today’s highly competitive market, your business success depends on reaching the top of the search engine results. Which search engines should you target? What keywords are your prospects using to search for you and your competitors? Uncover Google’s secrets, including their intricate PageRank system, and use them to your advantage. The invaluable information covered in this seminar will teach you how to get your site to the top of the search engines and keep it there without breaking the bank. Learn to build and maintain a site that is ethically successful in search engines through keyword research; finely tuned content, HTML, design, and site architecture; link building; competitive analysis and benchmarking; and measuring the ROI on your search engine marketing investment.


Email Marketing
Presented by Mike Duncan, Sage Island Marketing
Saturday, September 13; 10:00

Email is a hot topic now more than ever. Improve your e-mail marketing skills, attract new customers, and build loyalty among your existing customer base using the cutting-edge techniques covered in this seminar. Create and implement an effective permission-based e-mail marketing campaign, develop high resolution online marketing collateral to drive your brand and visibility, and create memorable interactive campaigns designed to drive sales. These valuable tricks of the trade will help you create buzz, build brand awareness and grow your reputation with the click of a mouse.

Visual Merchandising 101 - Yes the way you display your tee shirts matters!
Steven Fisher, Surf Expo
Saturday, September 13, 2009, 12:00

How your store looks is sometimes more important that what you are selling. Is your store entrance inviting? Are your tables and wall standards easy to get to? Are you telling a good visual “story” with your windows? In this session we’ll explore the basics on merchandising your store from a visual perspective. You’ll get an introduction to C.A.L.M. (Color – Access – Lighting – Maintenance) as a base for your visual displays. We’ll also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests. Oh… and the Mom factor too!

Sunwear: The Powerhouse Profit Builder
SunPower™: A retail panel discussion brought to you by Sunglasses Magazine
Saturday, September 13, 2:00

While sunglasses serve to protect your eyes from the sun’s damaging ultra-violet rays, their prominence as a fashion accessory is what should be taking priority in the retail environment. Like bags, hats, sandals and other accessories, retailers must treat Sunglasses as a must have item. Sunglasses Magazine will conduct a retail panel education summit, SunPower. SunPower will be focused on practical strategies for maximizing profitability with in multiple retail environments. This forum on profitability will feature a wide range of topics including greater profits within a smaller footprint, higher margins, co-op marketing and advertising, merchandising strategies and product specific sales techniques.

Controlling Bro Deals Using Loyalty Programs
Presented by Mike Stephenson, TallySoft
Sunday, September 14; 11:00

Loyal customers do not happen by accident and loyalty programs create repeat customer business and strengthen a retail brand. Frequent customer cards (shoes and t-shirts), automatic emails that thank customers for their purchases, monthly special emails and locals only discounts all generate repeat customer visits. In addition to covering various loyalty programs, this seminar will teach retailers how to use technology to implement these programs and discount plans that ensure that retailers don’t lose profits. Your POS system is more than a cash register and can be used as a means to generate sales.

Author: Sean Obrien
 
 
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  press releases
 

The Buckle, Inc. Reports 31 Percent Increase in Third Quarter Net Income

The Buckle, Inc. (NYSE: BKE) announced todaythat net income for the fiscal quarter ended November 1, 2008 increased31.0 percent on a 25.7 percent net sales increase.
11/20/2008

Big 5 Sporting Goods Corporation Announces Fiscal 2008 Third Quarter Results

The Company achieved an 11 basis-point increase in product selling margins and lowered overall distribution center expenses versus the prior year despite operating 19 more stores and experiencing increased freight costs due to higher fuel prices
11/20/2008

Zumiez Inc. Reports October 2008 Sales Results

Total net sales for the four-week period ended November 1, 2008 increased 1.2% to $25.0 million, compared to $24.7 million for the four-week period ended November 3, 2007.
11/20/2008

Pacific Sunwear Announces Third Quarter Earnings Results

Total Company same-store sales decreased 7% during the third quarter of fiscal 2008.
11/20/2008

Dick's Sporting Goods Reports Third Quarter Results; In line With Expectations

Net sales for the quarter increased 10.2% to $924.2 million due to the opening of new stores, the inclusion of Chick's Sporting Goods in this year's quarterly results and a 2.8% decrease in comparable store sales.
11/20/2008

ActionWatch Retail Panel Grows to 200 Stores

“This is a significant milestone,” states Cary Allington, co-founder. “The panel is large enough to very accurately reflect the market in most of the product categories we track.”

11/19/2008

Sport Chalet Selects MarketLive eCommerce Suite for New eCommerce Website

MarketLive, Inc., the leading global eCommerce software and service provider for retailers, announced today that Sport Chalet, a full-service specialty sporting goods store with locations in California, Nevada, Arizona, and Utah, has selected the MarketLive eCommerce Suite for the company's new website.
11/19/2008

Billabong International Outlines Global Success During Chairman and CEO Speeches.

A transcript of the speeches made by Billabong International Chairman Ted Kunkel and CEO Derek O'Neill during last month's '07/08 Annual General Meeting.
11/18/2008

Sole Technology Gets Invite To Secret Ryan Sheckler Skate Park

Everything you see here isn't even the entire park. There's another level full of ledges, mannys, flatground and whatnot -- not to mention the entertainment room, offices and on and on.
11/18/2008

Consumers Anxiously Await Black Friday Deals

According to NRF’s 2008 Holiday Consumer Intentions and Actions Survey, conducted by BIGresearch, 72.0 percent of consumers have completed less than 10 percent of their shopping, compared with 2.2 percent of shoppers who say they have completely finished.
11/17/2008

Orange 21 Announces Financial Results; Outlines Cost-Savings Measures

"We are clearly feeling the effects of the general slowdown in the economy," commented Stone Douglass, the Company's newly appointed Chief Executive Officer. "In response, we are doing everything we can to maintain our sales while dramatically reducing expenses."
11/17/2008

Towing Now History At Ghost Trees Reports Surfing Magazine

In a decision to be announced later this week, officials at the Monterey Bay National Marine Sanctuary (MBNMS) and National Oceanic and Atmospheric Administration (NOAA) have closed a loophole in the laws governing the use of personalized watercraft in the Sanctuary.
11/17/2008



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