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The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008

Fate Of Trestles Now In Hands Of U.S. Federal Government (Gulp!)

Thousands stand together in oppostiion to the 241 Toll Road extension during the U.S. Department Of Commerce public comment meeting at the Del Mar fairgrounds. But support and involvement from the surf industry was suprisingly muted at the hearing. So what gives?
09/24/2008

New Faces: Kane'ohe Bamboo Provisions

Building their company philosophy around the belief that the natural beauty of the Hawaiian Islands is as irreplaceable as it is inspiring, Kane'ohe Founders Bryan and Kyle Harris built a brand that would embody island beauty, luxury, and environmental responsibility.
09/13/2008

Volcom’s Atomic Jigsaw On A Stick

“This was the best am contest ever. No, seriously, write that down: best ever.” Well. .. okay! That's cool.
09/13/2008

5th Annual WakeAwards Bash Goes Off At Surf Expo

WakeBoarding, the world's number one wake sports magazine, hosted the 5th Annual Wake Awards presented by Rockstar Energy Drink, on September 12 in Orlando, Florida during Surf Expo.
09/12/2008

Surf Expo Staff Anticipates Solid Show

After a few nervous days carefully monitoring weather reports, the skies over Orlando are clear and this show is shaping up to be on par with Surf Expo's largest September show ever.
09/11/2008

Surf Expo Golf Tournament

Fourteen fearless foursomes braved the fickle Central Florida elements during the annual Surf Expo Golf Tournament at Shingle Creek Golf Course.
09/11/2008

Liquid Nation Ball 5 Raises Funds for 14 Surf-Related Humanitarian Organizations

Surf industry business executives, professional surfers, and La Jolla VIPs gathered at the ocean-front home of Fernando and Vicky Aguerre in La Jolla, Calif. to help raise funds for 14 surf-related humanitarian organizations and honor the first ever SIMA Humanitarian of the year, Dr. Dave Jenkins, CEO of SurfAid International.
09/10/2008

Catching Up With: Origin Skate Trucks

Origin Skate Trucks was started by Richard Wooten and Todd Palmer with a new design on a truck, a truck the owners says is designed for performance because it has a 40% larger grinding surface and weighs the same as a standard Indy truck.
09/08/2008



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Slater Shows Complete Dominance of 2008 WCT Dream Tour

For the fourth season in a row, the Rip Curl Pro Search event will throw a curveball at the world’s best surfers, offering the ASP Top 45 a never-before-competed-at Dream Tour venue.

Stop No. 6 of 11 on the 2008 ASP World Tour, the Rip Curl Pro Search will once again pit the best surfers on the planet at a location that has never before hosted an ASP event. Previous Rip Curl Pro Search venues have included St. Leu on Reunion Island (2005), “La Jolla” in mainland Mexico (2006) and El Gringo in Chile’s port town of Arica (2007), but 2008’s venue has been kept secret from the public at large.

Kelly Slater (USA), eight-time ASP World Champion and current ratings leader on the ASP World Tour, has been in staggering form this season, collecting four victories in five events (Gold Coast, Bells Beach, Tavarua and Jeffreys Bay), and will be the man to beat at the Rip Curl Pro Seach.

“I’m really relaxed,” Slater said. “My life is really good personally and professionally. There’s nothing side-tracking me and nothing in the way. I’ve got to take the same approach that I took at the start of the year, which is not being preoccupied, and just focus on what’s happening right now and how do I maximize that.”

The brilliant natural-footer has yet to be defeated by any of his fellow ASP Top 45 members in 2008, his only loss being at the hands of wildcard Manoa Drollet (PYF) at the Billabong Pro Teahupoo.

“It’s good for me because it puts all of the pressure on other peoples’ shoulders,” Slater said. “Winning in South Africa has put an immense amount of pressure on those guys, but No. 9 is still a long ways off.”

Mick Fanning (AUS), reigning ASP World Champion, is sitting No. 4 on this season’s ASP World Tour ratings following his runner-up finish at the Billabong Pro Jeffreys Bay, but knows he has to make up some ground at the Rip Curl Pro Search if he is to have any chance at defending his ASP World Title.

“I will be going to the Rip Curl Search giving it my all,” Fanning said. “I think if Kelly wins another event, the race for the ASP World Title will be pretty much over. Whoever is going to give him a run will have to start winning events.”

Andy Irons (HAW), current ASP World No. 8 and two-time past champion of the Rip Curl Pro Search event (2006, 2007), has proven time and again that he is the form surfer on tour in unfamilar conditions and will look to make it a three-peat at this season’s venue.

“It’s an even playing field because most people haven’t surfed those spots before,” Irons said. “In the beginning of the year, there are always rumors of where the Search event will be, so it’s always fun to finally get the real scoop on the venue, and the next step, if I hadn’t been there in the past, (like Chile) is talking to people who have been there before to mentally prepare. When the Rip Curl Pro Search events are happing there is an exciting, competitive, nervous feeling in the air. You can see it in all of the competitors.”

Bede Durbidge (AUS), current No. 3 on the ASP World Tour, is another who embraces the changing venue of the Rip Curl Pro Search and is excited to get the 2008 event underway.

“I think it’s awesome how Rip Curl change the location of their Search event each year,” Durbidge said. “I get so excited to hear where it’s going to be and I’m sure all the other surfers do too. It’s the only event on tour that changes every year and that’s what all surfers want to do is surf new locations around the world. So we’re really lucky to have the Search event on the calendar each year.”

The waiting period for the 2008 Rip Curl Pro Seach begins on July 30, 2008 and extends through to August 10, 2008.

The event will be webcast LIVE via ASPWorldTour.com

For more information, log onto ASPWorldTour.com

CURRENT ASP WORLD TOUR TOP 10
1. Kelly Slater (USA) 5,210 points
2. Joel Parkinson (AUS) 3,948 points
3. Bede Durbidge (AUS) 3,782 points
4. Mick Fanning (AUS) 3,753 points
5. Taj Burrow (AUS) 3,638 points
6. Adriano de Souza (BRA) 3,540 points
7. C.J. Hobgood (USA) 3,460 points
8. Andy Irons (HAW) 3,338 points
9. Bobby Martinez (USA) 3,028 points
10. Adrian Buchan (AUS) 2,884 points
 
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  press releases
 

Halloween Wakeboard Day With Keith Lyman at the Carlsbad Lagoon

Wakesports will host a Halloween costume party at the Carlsbad Lagoon on Saturday, October 18th. The fun will kick off around noon and continue until sunset. Liquid Force is flying professional wakeboarder Keith Lyman out to join in the festivities.
10/10/2008

Buckle, Inc. Reports Comp Store Sales Up 19.7%

The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended October 4, 2008, increased 19.7 percent from comparable store net sales for the five-week period ended October 6, 2007.
10/10/2008

C4 Waterman Team to Go Big at Battle of the Paddle

C4 Waterman and their distributor, Boardworks, have rallied a red-hot team of stand up paddle (SUP) racers for this Saturday's $25,000 Battle of the Paddle at Doheny State Beach, Dana Point, California.
10/10/2008

Rip Curl promotes Brian Bosson to VP of Merchandising Operations

Rip Curl is excited to announce the promotion of Brian Bosson to Vice President of Merchandising Operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.
10/10/2008

Bikini Flavors Gives Conservation a High Fashion Makeover

Bikini Flavors is proud to announce its partnership with the Caribbean Conservation Corporation (CCC).
10/10/2008

Steamer Lane Prepares For Oakley Pro Junior Series Finale

The nation's top professional junior surfers will compete at the Association of Surfing Professionals (ASP) Grade-3 North America Oakley Pro Junior Championships at the 2008 O'Neill Cold Water Classic at Steamer Lane, Santa Cruz, Calif. Oct. 21-26.
10/10/2008

Zumiez Total Net Sales Up 4.8% While Comp Store Sales Dip

Zumiez Inc. today announced that total net sales for the five-week period ended October 4, 2008 increased 4.8% to $33.6 million, compared to $32.1 million for the five-week period ended October 6, 2007.
10/10/2008

Jetpilot Announces Website Launch

The Web site is designed with efficiency and clarity in mind. The goal was simple: Create a window into the world of Jetpilot and what the brand is all about.
10/06/2008

Grenade Launches Footwear Collection

Grenade Footwear was designed to cover our feet when the days grew colder and so we could stop rummaging through the bins at Goodwill for the next good pair to skate.
10/06/2008

Furl TV To Conquer Colorado On Comcast

Exciting new Fall snowboard series “The Adventures of Danny & The Dingo” and “Standard Snowboard Show” perfect for new market.
10/06/2008

Sign Up For SIMA's HR Boot Camp Today

Registration open for 4th event in SIMA’s new educational Coot Camp Series: HR Boot Camp.
10/06/2008

DC Supports "Movember" With Limited Edition Sandal Release

For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues.
10/06/2008



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