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Ray Underhill, 1962-2008

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AWSI Introduces Co-Executive Directors At 2nd Annual Meeting

By Steven Fisher

The Second Annual Association of Wind Sport Industries symposium was held at Hood River, Oregon, this past weekend. Top order of business was to introduce the two new Co-Executive Directors to the group for the upcoming year, Tonia Farman and Katie Crafts. Tonia will focus her attention on the kite side of the business and Katie will concentrate on wind surfing. Darren Rogers is stepping down to devote more time to his own business.

Surf Expo’s Nikki Houston, Doog Becker and Steven Fisher were on hand to report on the wind category as it relates to the September Surf Expo trade show and business is good! The section of the show is close to being full and there is a lot of excitement about it. The retailers are signing up too with some locations looking to bring more buyers than in years past.

A roundtable conversation to identify and discuss priorities for the board was also held. A call to pool together the strength of the community and resources to benefit members was high on the list -- lowering freight costs to members and discounts from manufacturers are just two examples example. Assistance with the inflating cost of insurance for instructors and schools was also an enthusiastic discussion. Promotion of the sports and marketing for the group -- as well as ways to grow into the larger boardsport marketplace -- were also key. There will be opportunity to tie into the upcoming ‘Gorge Games’ -- broadcast on Fox Sports Net July 17-20 -- as the region will be front and center for the events.

Local businesses around the Gorge in this unpredictable market seemed strong, according to Rick Bruner, of SBC Media and member of the AWSI board. The growing popularity of kite and stand-up paddleboarding is helping. Also adding excitement are the tourists that are flocking to the area to partake in hiking and mountain biking.

Down on the Columbia River the Gorge Windfest quickly became the Gorge Paddle Fest as the wind took a vacation and temps hovered around the century mark. The demos, however, went on without a hitch and lots of folks took to the water -- young and old alike -- to participate in the paddleboard races.

All in all, it was a great opportunity to catch up on the growth and development of this popular category at Surf Expo. Make sure to stop in and check out all the new wind and kite products at Surf Expo, September 12-14.



Wind in the sails, just not on the river

AWSI’s Katie Crafts, Darren Rogers and Tonia Farman

Baby on board!

Rick Bruner is your MC for Windfest

More product info and more beautiful weather. Even without any wind, it was still a nice place to be.
 
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  press releases
 

Loop’d Network Kicks Off Action Sports ‘Sponsorship Season’ By Asking: “Are you Sponsorable?”

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New AWSI Directors Announced

AWSI would like to announce its new executive directors: Katie Crafts for Windsurfing and Tonia Farman for Kiteboarding.
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Katin Pro-Am Team Challenge Returns To North Side Of Huntington Beach Pier

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Fishin’ Chix Prepare Baytowne Marina Docks for Fishing Rodeo Series

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Skullcandy Announces Key Executive Appointments

Skullcandy announces the addition of five industry leaders -- Luke Edgar, Todd Finney, Tom Brady, Clarke Miyasaki and Chris Cooper -- to its executive team, reinforcing the company’s strategic focus on the core and specialty markets.
08/14/2008



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