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The Continuing Conundrum Of Women's Market At SIMA's Women's Market Boot Camp several things were weird, weak or questionable―but that may turn out to be more of an opportunity than a problem. Vicki Vasil reports. 03/02/2010 Harbaugh's View: Billabong's Conference Call Veteran industry analyst Jeff Harbaugh has pulled up stakes and will launch his own blog later this month, but in the meantime here's what he has to say about Billabong's latest conference call. 03/01/2010 Customer Service or Satisfaction? Tough economic times or not, keeping your customers happy—and wanting more—is one of the most important challenges your shop and your brand should focus on. Total customer satisfaction should be a top priority, not just a goal to aim for. 02/11/2010 A Day In A Rep's Life A rep’s day can be a long one, full of countless highway miles, number crunching, and looking for new business. Don't beleive it? Come along with five superstar reps for a behind-the-scenes look at what a typical day on the road looks like. 02/02/2010 Women’s Market Report: Industry Leaders Sound Off There’s speculation that the women’s apparel market may currently be facing more challenges than the men’s. We asked the brands themselves, and the answer was a resounding:, “Yes!” “Not really.” “No! Well, maybe.” 02/01/2010 Surf Expo Is On! Energy and optimism set stage for a record-breaking show. 01/13/2010
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SnL Communications Celebrating 20-year Anniversary
During the past 20 years, the fashion industry has seen many trends come and go – scrunchies, baggy jeans and Rupaul to name a few. However, one industry staple that has withstood the test of time is the Los Angeles-based public relations firm, SnL Communications.
Celebrating its 20th anniversary next month, SnL has made a name for itself by representing both well-known fashion clients and helping lesser known brands achieve notoriety. Additionally, SnL became one of the first agencies to represent action sports clients when it launched a division dedicated solely to companies and events within the surfing, snowboarding and skateboarding communities in 1996.
Led by partners Karen Schneider, who oversees the fashion division, and Staci Levine, who supervises action sports clients, SnL has grown from a two client firm in 1988 to boasting a current roster of twenty-five clients and has transcended into a full-service agency offering media buying and marketing services. Since its inception two decades ago, the diversity and range of clients has grown significantly which has resulted in a dramatic increase in billings.
“As a founding partner at SnL, I couldn’t be happier to reach the 20 year plateau,” says Karen Schneider. “Of course, we would have never reached this landmark without the help of a talented staff and clients who understand and trust us as an agency.”
SnL’s extensive client roster features a variety of both fashion and action sports-focused brands, including Adidas accessories, AND 1, Avia, ALO, Body Glove, Dakine, Freestyle, Green Dragon, Jonathon Martin, People’s Liberation, Fire, Merrell, Matisse, Merrell, Rocket Dog, Ryka, Triple 5 Soul footwear and Waveyard (complete client roster on snlc.net)
Important to note, as part of its evolution into a full service marketing agency, SnL was instrumental in growing Lucky Brand Jeans into a leading denim brand through an integrated marketing program that included aggressive editorial placement, strategic media buying in print and outdoor and various local and national promotions. SnL currently works with the company on its Foundation which has raised more than $8 million for various children’s charities.
Beyond product placement and editorial coverage, in recent years SnL has developed a niche for leading the publicity efforts for numerous events within the action sports industry. Thus far in 2008, the agency has handled the PR outreach and media relations for the Mavericks Surf Contest™ and the first-ever Ultimate Boarder™ competition.
On the near horizon, SnL plans to launch a green division that focuses on representing environmentally conscious clients. “The green division is a natural progression for the agency,” said SnL partner Staci Levine. “As a business committed to preserving the environment, it didn’t take long to notice all of the companies that share this passion with us. It will be exciting to partner with these brands and help them receive the positive publicity they deserve.”
In an effort to reduce its carbon footprint, SnL has begun to implement a telecommuting program within the office, which allows employees to avoid commutes to and from the office on various days of the week. Additionally, 2008 marked the beginning of “SnL Gives Back,” a philanthropic effort that rotates monthly between employees allowing them to make a donation to the charity of their choice.
Another change at the agency is the creation of its new media team, a group of technologically savvy employees who ensure clients are marketed with the most cutting-edge tools, including social networking web pages and online viral campaigns. Schneider added, “When SnL first opened its doors we actually used a typewriter for our clients, now our clients have Myspace pages!”
Based in Los Angeles, SnL Communications leverages its understanding of the fashion and action sports industries to distinguish its clients' brands. SnL develops customized public relations programs based on the needs of each client that are created using a proactive, creative and decisive approach. From editorial focused programs to full-service marketing strategies, SnL helps build brands through extensive media coverage and strategic planning.
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John Motta Rides For SUPERbrand Apparel A 21 year old Am from Glendale, Arizona, Motta is an eccentric character with great talent, style and creativity—Motta is an ideal fit for SUPERbrand Apparel.
03/18/2010 Volcom Names Ryan Immegart As Vice President of Marketing Current Executive Vice President of Marketing, Troy Eckert, will assume the newly created position of Volcom’s Hawaii Strategic Director and will head the company’s branding and marketing initiatives throughout the region.
03/17/2010 Black Label Makes The Move To Blitz Distribution We are proud to be associated with the brands Blitz has to offer, and are looking forward to working with them.
03/17/2010 Ocean Minded’s Dean Randazzo Wins Masters of Pro Surfing at Sebastian Inlet Ocean Minded Brand Ambassador, Dean Randazzo, from Somers Point, New Jersey, turned in a remarkable performance that enabled him to win the Masters of Pro Surfing on Saturday, March 13th at Sebastian Inlet, Florida.
03/17/2010 Josh Hunter Named Editor-In-Chief Of Transworld Business “This promotion is an incredible honor,” said Hunter. “Over the past four years I’ve had the privilege of working closely with some of the most talented people in action sports, which has enabled me to learn about many different aspects of the endemic market first hand."
03/17/2010 Steve Murray Leaves VF To Become Urban Outfitter President Steve Murray, 49, will join the Company on April 12, 2010 from VF Corporation, where he served as President, VF Action Sports Coalition since February 2009 overseeing the Vans and Reef brands.
03/17/2010 Quiksilver, Inc. Reports Fiscal 2010 First Quarter Financial Results "We have taken bold steps over the past several quarters to improve our operations and with continuing hopes for economic stabilization and improvement, we are poised to benefit from any upturn in discretionary consumer spending," says CEO Bob McKnight.
03/12/2010 Buckle Reports Fourth Quarter And Fiscal 2009 Performance Comparable store net sales for the 52-week period ended January 30, 2010 increased 7.8 percent from comparable store net sales for the prior year 52-week period ended January 31, 2009.
03/12/2010
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