Industry News   »   Features & Press Releases    

  latest stories
 
Surf Expo Announces The August Seminar Series, Presented by the BRA

Check out the seminar series line up for August 2009. Your entire staff will benefit from the educational offerings, brought to you by the Board Retailers Association.
06/09/2009

Bob McKnight Calls Yesterday's Announcements A "Pivotal Point" For Quiksilver's Future

Yesterday Quiksilver CEO Bob McKnight addressed not only the company's second quarter results, but also the announcement that it had secured a new financial restructuring plan -- an event McKnight described as a "pivotal point in the company’s history and more importantly, our future."
06/09/2009

Surf Industry Recognized For Efforts To Save Trestles

The Orange County League of Conservation Voters recently awarded their annual environmental leadership awards at the University of California, Irvine University Club.
05/27/2009

Free Trade Show Training A Big Success

Manufacturers prepare to exhibit at Surf Expo and beyond with the help of Candy "The Booth Mom" Adams and her scores of cost-saving insights.
05/14/2009

Boothmanship 101

Successful communication -- both verbal and non-verbal -- with attendees at a trade show isn't just helpful, it's fundamental to your entire sales effort.
05/11/2009

Iconix Acquires 50% Stake In Ed Hardy Brand

The Company paid $17 million for its interest in Hardy Way, comprised of $9 million in cash and $8 million in stock. In addition, the sellers could be entitled to receive an additional $1 million in stock pursuant to an earn-out based on 2009 royalties received by Hardy Way.
05/05/2009

The Sixth-Annual Board Retailers Retail Summit: Day Two Photos

More photos and notes from the second day of The Sixth Annual Board Retailers Association Retail Summit from Huntington Beach, California.
04/24/2009

The Sixth-Annual Board Retailers Retail Summit: Day One Photos

The Board Retailers Association Retail Summit took up residence at the Waterfront Hilton in Huntington Beach for its sixth-annual meeting. Here are some images from the first day of meetings.
04/23/2009

SIMA Chairman Emeritus Dick Baker Passes Away

Dick Baker, chairman emeritus of the Surf Industry Manufacturers Association, tireless voice of surf industry, friend and mentor, passed away this morning after a two-year battle with cancer.
04/14/2009

IASC Holds Second Successful Industry Summit

Skate industry leaders gather to talk about the economy, business, and the ever-increasing popularity of skateboarding.
04/10/2009

Coastal Edge Makes New Commitment To Surf Hardgoods

Founded in 1990, Coastal Edge has experienced solid growth in the past five years, becoming one of the pre-eminent retail players in the Mid-Atlantic. But while skate decks and skate shoes were part of the shop’s DNA since the early days, the recent foray into surf hardgoods is something completely new for the shop.
04/02/2009

Simple And Inexpensive Ways To Drive Store Traffic.

Surf Expo Buyer Relations Manager Steven Fisher outlines some easy and practical ways to increase your store's presence in town, online, and within the industry as a whole.
03/31/2009



Page 1 of 18 1  2  3  Next 

Syndicate  

 
SnL Communications Celebrating 20-year Anniversary

During the past 20 years, the fashion industry has seen many trends come and go – scrunchies, baggy jeans and Rupaul to name a few. However, one industry staple that has withstood the test of time is the Los Angeles-based public relations firm, SnL Communications.

Celebrating its 20th anniversary next month, SnL has made a name for itself by representing both well-known fashion clients and helping lesser known brands achieve notoriety. Additionally, SnL became one of the first agencies to represent action sports clients when it launched a division dedicated solely to companies and events within the surfing, snowboarding and skateboarding communities in 1996.

Led by partners Karen Schneider, who oversees the fashion division, and Staci Levine, who supervises action sports clients, SnL has grown from a two client firm in 1988 to boasting a current roster of twenty-five clients and has transcended into a full-service agency offering media buying and marketing services. Since its inception two decades ago, the diversity and range of clients has grown significantly which has resulted in a dramatic increase in billings.

“As a founding partner at SnL, I couldn’t be happier to reach the 20 year plateau,” says Karen Schneider. “Of course, we would have never reached this landmark without the help of a talented staff and clients who understand and trust us as an agency.”

SnL’s extensive client roster features a variety of both fashion and action sports-focused brands, including Adidas accessories, AND 1, Avia, ALO, Body Glove, Dakine, Freestyle, Green Dragon, Jonathon Martin, People’s Liberation, Fire, Merrell, Matisse, Merrell, Rocket Dog, Ryka, Triple 5 Soul footwear and Waveyard (complete client roster on snlc.net)

Important to note, as part of its evolution into a full service marketing agency, SnL was instrumental in growing Lucky Brand Jeans into a leading denim brand through an integrated marketing program that included aggressive editorial placement, strategic media buying in print and outdoor and various local and national promotions. SnL currently works with the company on its Foundation which has raised more than $8 million for various children’s charities.

Beyond product placement and editorial coverage, in recent years SnL has developed a niche for leading the publicity efforts for numerous events within the action sports industry. Thus far in 2008, the agency has handled the PR outreach and media relations for the Mavericks Surf Contest™ and the first-ever Ultimate Boarder™ competition.

On the near horizon, SnL plans to launch a green division that focuses on representing environmentally conscious clients. “The green division is a natural progression for the agency,” said SnL partner Staci Levine. “As a business committed to preserving the environment, it didn’t take long to notice all of the companies that share this passion with us. It will be exciting to partner with these brands and help them receive the positive publicity they deserve.”

In an effort to reduce its carbon footprint, SnL has begun to implement a telecommuting program within the office, which allows employees to avoid commutes to and from the office on various days of the week. Additionally, 2008 marked the beginning of “SnL Gives Back,” a philanthropic effort that rotates monthly between employees allowing them to make a donation to the charity of their choice.

Another change at the agency is the creation of its new media team, a group of technologically savvy employees who ensure clients are marketed with the most cutting-edge tools, including social networking web pages and online viral campaigns. Schneider added, “When SnL first opened its doors we actually used a typewriter for our clients, now our clients have Myspace pages!”

Based in Los Angeles, SnL Communications leverages its understanding of the fashion and action sports industries to distinguish its clients' brands. SnL develops customized public relations programs based on the needs of each client that are created using a proactive, creative and decisive approach. From editorial focused programs to full-service marketing strategies, SnL helps build brands through extensive media coverage and strategic planning.



 
Rating
Rating: Not rated yet

1

2

3

4

5
Number of ratings: 0
 
Comments
Comments
Add comment
Title:
   
Name:
   
Comment:
 
Save

Features & Press Releases - Share this page - del.icio.us del.icio.us | digg digg | reddit reddit | facebook facebook

 

 

Send your news to sobrien@surfexpo.com

 

  press releases
 

...Lost Dominates NSSA Nationals

At the 2009 NSSA Nationals, LOST Clothing and/or Surfboards teamriders won nearly every major division of the contest, taking home a total of seven national titles.
07/02/2009

Tim Petrick Named Rossignol VP of Global Sales and Marketing

Most recently VP of global sales for K2 Sports, Petrick will oversee the strategic direction of the Dynastar, Lange, Look and Rossignol brands. He will work from its global headquarters in Moirans, France.
07/02/2009

Straight Line Debuts Keith Lyman Handle

The Hydra-tak material is completely new to wakeboard handles and becomes incredibly “Sticky when wet”, transforming like no other handle out there does.
07/02/2009

Retailer Survivor Series: BRA Retail Certification Program At Surf Expo

One day prior to the opening of the trade show on August 19th, 2009, be sure to take advantage of a full day of certified retail education focused on current market issues facing specialty retailers.
07/02/2009

Surf Expo Announces Line-up Of Exciting Special Events

August Event announcement reminds industry why Surf Expo is a can’t-miss. Top pro skate demos and indoor wakeboard rail jam top list of events.
06/30/2009

Nautique Athletes Continue To Dominate The Pro Wakeboard Tour

Team Nautique rider Aaron Rathy emerged as the first place winner in the Pro Men’s division; this marks Rathy’s second consecutive Pro Tour stop win of the season.
06/30/2009

Maui Jim Aims To Improve Eye Health Amongst the World's Most Needy

"Aloha Spirit" goes worldwide: every online purchase of new Maui Jim sunglasses results in a donation of a pair to help prevent eye disease.
06/29/2009

Nordic Mountain First U.S. Ski Resort To Install Sesitec System 2.0 Wake Cable

The cable system will be the first of its kind set up in the Midwest, and only the seventh installed nationwide.
06/29/2009

Hurley Captures Artist Collab at YouTube HQ

Alex Pardee, Jeben Berg, Jason Maloney, and Skinner get a huge blank canvas outside the YouTube offices.
06/29/2009

Second Nixon WTA Stop Headed For Jeffrey’s Bay July 9-19

The Nixon WTA, now in its third year, will award the surfer with the highest single heat score a custom Nixon watch valued at over $10,000 USD. Any wave from trials to finals counts, leaving the WTA award open to all contenders during the weeklong event.
06/29/2009

Fresh Produce Throws 25th Anniversary Party

FP had its 25th Anniversary party not too long ago, and we just wanted to share some pics.
06/29/2009

Torey Pudwill Wins The 3rd Annual DVS CPH Pro In Copenhagen.

Seeing Torey and Koston go head to head in the jam session in the last heat of the finals was awesome!
06/29/2009



Page 1 of 106 1  2  3  Next 

Syndicate  

      Privacy Statement  |  Terms Of Use  |  ::

Copyright 2009 Surf Expo/dmg world media