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The Continuing Conundrum Of Women's Market At SIMA's Women's Market Boot Camp several things were weird, weak or questionable―but that may turn out to be more of an opportunity than a problem. Vicki Vasil reports. 03/02/2010 Harbaugh's View: Billabong's Conference Call Veteran industry analyst Jeff Harbaugh has pulled up stakes and will launch his own blog later this month, but in the meantime here's what he has to say about Billabong's latest conference call. 03/01/2010 Customer Service or Satisfaction? Tough economic times or not, keeping your customers happy—and wanting more—is one of the most important challenges your shop and your brand should focus on. Total customer satisfaction should be a top priority, not just a goal to aim for. 02/11/2010 A Day In A Rep's Life A rep’s day can be a long one, full of countless highway miles, number crunching, and looking for new business. Don't beleive it? Come along with five superstar reps for a behind-the-scenes look at what a typical day on the road looks like. 02/02/2010 Women’s Market Report: Industry Leaders Sound Off There’s speculation that the women’s apparel market may currently be facing more challenges than the men’s. We asked the brands themselves, and the answer was a resounding:, “Yes!” “Not really.” “No! Well, maybe.” 02/01/2010 Surf Expo Is On! Energy and optimism set stage for a record-breaking show. 01/13/2010
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SnL Communications Celebrating 20-year Anniversary
During the past 20 years, the fashion industry has seen many trends come and go – scrunchies, baggy jeans and Rupaul to name a few. However, one industry staple that has withstood the test of time is the Los Angeles-based public relations firm, SnL Communications.
Celebrating its 20th anniversary next month, SnL has made a name for itself by representing both well-known fashion clients and helping lesser known brands achieve notoriety. Additionally, SnL became one of the first agencies to represent action sports clients when it launched a division dedicated solely to companies and events within the surfing, snowboarding and skateboarding communities in 1996.
Led by partners Karen Schneider, who oversees the fashion division, and Staci Levine, who supervises action sports clients, SnL has grown from a two client firm in 1988 to boasting a current roster of twenty-five clients and has transcended into a full-service agency offering media buying and marketing services. Since its inception two decades ago, the diversity and range of clients has grown significantly which has resulted in a dramatic increase in billings.
“As a founding partner at SnL, I couldn’t be happier to reach the 20 year plateau,” says Karen Schneider. “Of course, we would have never reached this landmark without the help of a talented staff and clients who understand and trust us as an agency.”
SnL’s extensive client roster features a variety of both fashion and action sports-focused brands, including Adidas accessories, AND 1, Avia, ALO, Body Glove, Dakine, Freestyle, Green Dragon, Jonathon Martin, People’s Liberation, Fire, Merrell, Matisse, Merrell, Rocket Dog, Ryka, Triple 5 Soul footwear and Waveyard (complete client roster on snlc.net)
Important to note, as part of its evolution into a full service marketing agency, SnL was instrumental in growing Lucky Brand Jeans into a leading denim brand through an integrated marketing program that included aggressive editorial placement, strategic media buying in print and outdoor and various local and national promotions. SnL currently works with the company on its Foundation which has raised more than $8 million for various children’s charities.
Beyond product placement and editorial coverage, in recent years SnL has developed a niche for leading the publicity efforts for numerous events within the action sports industry. Thus far in 2008, the agency has handled the PR outreach and media relations for the Mavericks Surf Contest™ and the first-ever Ultimate Boarder™ competition.
On the near horizon, SnL plans to launch a green division that focuses on representing environmentally conscious clients. “The green division is a natural progression for the agency,” said SnL partner Staci Levine. “As a business committed to preserving the environment, it didn’t take long to notice all of the companies that share this passion with us. It will be exciting to partner with these brands and help them receive the positive publicity they deserve.”
In an effort to reduce its carbon footprint, SnL has begun to implement a telecommuting program within the office, which allows employees to avoid commutes to and from the office on various days of the week. Additionally, 2008 marked the beginning of “SnL Gives Back,” a philanthropic effort that rotates monthly between employees allowing them to make a donation to the charity of their choice.
Another change at the agency is the creation of its new media team, a group of technologically savvy employees who ensure clients are marketed with the most cutting-edge tools, including social networking web pages and online viral campaigns. Schneider added, “When SnL first opened its doors we actually used a typewriter for our clients, now our clients have Myspace pages!”
Based in Los Angeles, SnL Communications leverages its understanding of the fashion and action sports industries to distinguish its clients' brands. SnL develops customized public relations programs based on the needs of each client that are created using a proactive, creative and decisive approach. From editorial focused programs to full-service marketing strategies, SnL helps build brands through extensive media coverage and strategic planning.
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Target Announces Debut of Shaun White Shoes Target athlete and two-time Olympic Gold Medalist Shaun White expands collection to include affordable footwear.
03/10/2010 SIMA Image Awards Ceremony Says Adios To Cabo, Moves Stateside Next SIMA Image Awards Ceremony to Be Held in Early 2011 in Southern California.
03/10/2010 Rip Curl Unveils Premium Retailer Partnership Program For Mirage Boardshort “We believe the Mirage is the Ultimate Boardshort,” stated Rip Curl CEO, Kelly Gibson. “We’re excited to launch a program which allows us to connect the dots between our key product, the marketing that surrounds it, and a list of our valued core retail partners, which ultimately will tell the story of the Mirage boardshort.”
03/09/2010 Hobgood Brothers Join DaKine International Surf Team Be on the lookout for new Dakine CJ and Damien signature traction pads, due to hit shops late-summer 2010.
03/08/2010 Fuel TV Makes Two Key Promotions CJ Olivares becomes Executive Vice President, Shon Tomlin moves to Senior Vice President of Programming and Marketing.
03/08/2010 21st Annual Waterman’s Weekend Dates Set, Honorees Announced Tom Curren, Robert F. Kennedy, Jr. and Al Merrick To Receive Awards.
03/08/2010 Rusty Appoints Steve Reiley As Brand Marketing Manager In his new position, Reiley will be instrumental in strategic planning for the brand and promoting key 2010 products, including the Rusty Wired Series, the Wired Series collaboration with Green Day, and the Ecostretch boardshorts.
03/08/2010 Transworld Media Announces Josh Brooks As New Associate Editor For Transworld Skateboarding Brooks will work with skaters, contributors and advertisers as one of the faces of TransWorld SKATEboarding and will help write in print and digital, contributing to the overall creative direction of the mag.
03/08/2010
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