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True Religion First Quarter Net Sales Up 47.4%

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced financial results for the first quarter ended March 31, 2008.

Net sales for the 2008 first quarter were $53.4 million, an increase of 47.4% from $36.2 million in the 2007 first quarter. Net sales in the Company’s U.S. wholesale segment increased 29.5% to $32.5 million from $25.1 million in the prior year. The Company’s international wholesale business increased 28.5% to $8.9 million from $6.9 million in the 2007 first quarter. Net sales for the consumer direct segment, which includes the Company’s branded retail stores and e-commerce site, increased 190.3% to $11.8 million from $4.1 million in the prior year.

Gross profit in the 2008 first quarter was $30.5 million, or 57.1% of net sales, compared to $20.4 million, or 56.3% of net sales, in the first quarter of 2007. The improvement in gross margin reflects the ongoing segment mix shift towards the Company’s higher margin consumer direct business.

Selling, general and administrative (“SG&A”) expenses for the 2008 first quarter increased 65.8% to $19.1 million from $11.5 million in the 2007 first quarter. SG&A expenses for the first quarter of 2008 included $3.0 million of incremental operating costs for the expansion of the company’s consumer direct business, $2.0 million of additional restricted stock compensation, $1.0 million in incremental marketing expense related to the Company’s 2008 marketing campaign and $0.4 million in incremental professional fees related to the 2006 and 2007 financial report restatement. The Company’s first quarter 2007 SG&A expenses included $1.2 million of severance and recruiting costs related to the replacements of two former executives.

Operating income for the 2008 first quarter increased 27.9% to $11.4 million, or 21.2% of net sales, compared to $8.9 million, or 24.5% of net sales in the 2007 first quarter.
True Religion’s effective tax rate for the first quarter of 2008 was 41.0%.

Net income for the 2008 first quarter was $6.9 million, or $0.29 per diluted share based on weighted average shares outstanding of 24.1 million, compared to $5.2 million, or $0.22 per diluted share based on weighted average shares outstanding of 23.8 million in the 2007 first quarter.

“The first quarter of 2008 marked a continuation of the strong growth True Religion delivered in the second half of 2007,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel. “We achieved year over year revenue growth of 47% thanks to the positive customer response to our spring 2008 collection. Our first quarter results reflect the continued execution within each of our major growth platforms, as we exceeded our internal expectations of our U.S. wholesale business, improved our international performance, and continued to provide our customers with an expanding assortment of sportswear product offerings to complement our core premium denim jean collections. We are confident that we are moving in the right direction to establish True Religion as a truly global, aspirational brand.”

Store Openings
During the 2008 first quarter, True Religion opened 3 new stores, bringing its total store count as of the end of the first quarter to 18 stores. To date in the second quarter, the Company has opened seven new stores, bringing the total store count to 25 stores as of May 8, 2008. The Company anticipates opening at least 10 additional new stores before the end of the year, for a total of at least 35 stores by year end 2008.

2008 Guidance
The Company now expects that its 2008 net sales will be $220 million to $225 million (as compared to the $210 million to $215 million that it anticipated at the beginning of 2008) and its 2008 EPS will be $1.52 to $1.56 (as compared to $1.48 to $1.52 at the beginning of 2008). The Company’s 2008 net sales are expected to increase 27% to 30% compared to 2007 net sales of $173 million. The Company’s 2008 diluted EPS is expected to increase 31% to 34% compared to 2007 diluted EPS of $1.16.

The Company’s updated EPS guidance reflects an increase in its expected share count, now 24.1 million as compared to 23.7 million at the time of the Company’s initial guidance, and a reduced effective tax rate, 41.0 percent versus 42.0 percent; these changes have offsetting impacts to the expected 2008 EPS guidance.

Investor Conference Call
True Religion management will host a conference call to discuss the financial results and answer questions today at 4:30 p.m. ET. The conference call will be available to all interested parties through a live webcast at www.truereligionbrandjeans.com and www.earnings.com. Please visit the Web site at least 15 minutes prior to the start of the call to register and download any necessary software. For those unable to listen to the live broadcast, the call will be archived for a year at both sites. A telephone replay of the call will be available for approximately one week following the conclusion of the call by dialing (800) 406-7325 (domestic) or (303) 590-3030 (international) and entering passcode: 3875598.

About True Religion Apparel, Inc.
True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

 
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