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The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008

Fate Of Trestles Now In Hands Of U.S. Federal Government (Gulp!)

Thousands stand together in oppostiion to the 241 Toll Road extension during the U.S. Department Of Commerce public comment meeting at the Del Mar fairgrounds. But support and involvement from the surf industry was suprisingly muted at the hearing. So what gives?
09/24/2008

New Faces: Kane'ohe Bamboo Provisions

Building their company philosophy around the belief that the natural beauty of the Hawaiian Islands is as irreplaceable as it is inspiring, Kane'ohe Founders Bryan and Kyle Harris built a brand that would embody island beauty, luxury, and environmental responsibility.
09/13/2008

Volcom’s Atomic Jigsaw On A Stick

“This was the best am contest ever. No, seriously, write that down: best ever.” Well. .. okay! That's cool.
09/13/2008

5th Annual WakeAwards Bash Goes Off At Surf Expo

WakeBoarding, the world's number one wake sports magazine, hosted the 5th Annual Wake Awards presented by Rockstar Energy Drink, on September 12 in Orlando, Florida during Surf Expo.
09/12/2008

Surf Expo Staff Anticipates Solid Show

After a few nervous days carefully monitoring weather reports, the skies over Orlando are clear and this show is shaping up to be on par with Surf Expo's largest September show ever.
09/11/2008

Surf Expo Golf Tournament

Fourteen fearless foursomes braved the fickle Central Florida elements during the annual Surf Expo Golf Tournament at Shingle Creek Golf Course.
09/11/2008

Liquid Nation Ball 5 Raises Funds for 14 Surf-Related Humanitarian Organizations

Surf industry business executives, professional surfers, and La Jolla VIPs gathered at the ocean-front home of Fernando and Vicky Aguerre in La Jolla, Calif. to help raise funds for 14 surf-related humanitarian organizations and honor the first ever SIMA Humanitarian of the year, Dr. Dave Jenkins, CEO of SurfAid International.
09/10/2008

Catching Up With: Origin Skate Trucks

Origin Skate Trucks was started by Richard Wooten and Todd Palmer with a new design on a truck, a truck the owners says is designed for performance because it has a 40% larger grinding surface and weighs the same as a standard Indy truck.
09/08/2008



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Dakine Debuts Project Blue Recycled Surf Packs For Spring 2009

Dakine, the leader in action sports accessories, is proud to introduce two special edition project BLUE surf packs in its upcoming spring 2009 collection. Each gender-specific pack, the Oceana for girls and Recon for guys, is made from 100% recycled plastic bottles with partial proceeds benefiting The Surfrider Foundation.

“Our new project BLUE surf packs not only help raise awareness and support for The Surfrider Foundation, but the packs also incorporate recycled materials that would otherwise end up as waste in our landfills,” said Dave Bisset, Director of Product for DAKINE. “Protecting the environment is a priority for DAKINE; each season we look forward to expanding our use of recycled materials throughout the line.”

DAKINE has switched from PVC backing on packs and bags to more environmentally friendly Thermoplastic Elastomer (TPE) and Polyurethane (PU) waterproof backings. Other eco-initiatives include reduced packaging, bio-degradable recyclable plastic bags, post consumer paper hang tags and catalogs built using partial post consumer waste recycled paper and vegetable inks.

The Oceana and Recon feature a seam sealed wetsuit pocket, insulated cooler pocket and organizer pocket. Both bags are constructed with 100% Polyethylene Terephthalate (PET) fabric and lining which is made from recycled plastic bottles. The packs also feature recycled buckles and use a non-toxic Thermoplastic Elastomer (TPE) waterproof fabric backing.

The Oceana, MSRP $75.00, and Recon, MSRP $70.00, will debut at retailers starting in January ’09. Two dollars from the sale of each pack will be donated to The Surfrider Foundation to help continue its mission of protecting and preserving our world’s oceans, waves and beaches.

DAKINE will launch its spring ’09 girl’s line, including the Oceana, at the Outdoor Retailer Show this August. The entire DAKINE spring collection can be previewed this September at Florida’s Surf Expo and at the Action Sports Retailer Show in San Diego, Calif.

About DAKINE
Backed by a pro team roster that includes some of the world's top action sports athletes, DAKINE has been an industry leader in action sports accessories for over a quarter of a century. Founded in Hawaii and based in Hood River, Oregon, DAKINE offers a complete range of innovative products, including sport-specific to street-savvy backpacks, bags, travel gear and accessories. To view the current line of DAKINE products, log on to

About project BLUE
Hands down the hottest brand collection of the year, project BLUE features signature apparel accessory items by such brands as Reef, Billabong, Nixon, O'Neill, DAKINE and Electric. Each project BLUE product not only features exclusive colors and designs, $2 from every item goes back to support the Surfrider Foundation and their efforts to protect and preserve our world's oceans, waves and beaches. It's not a charity. It's a plan of action.

About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and preservation of our world’s oceans, waves and beaches. Founded in 1984 by a handful of visionary surfers, the Surfrider Foundation now maintains over 50,000 members and 60 chapters across the United States and Puerto Rico, with international affiliates in Australia, Europe, Japan and Brazil. For more information on the Surfrider Foundation go to

www.dakine.com
 
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  press releases
 

Halloween Wakeboard Day With Keith Lyman at the Carlsbad Lagoon

Wakesports will host a Halloween costume party at the Carlsbad Lagoon on Saturday, October 18th. The fun will kick off around noon and continue until sunset. Liquid Force is flying professional wakeboarder Keith Lyman out to join in the festivities.
10/10/2008

Buckle, Inc. Reports Comp Store Sales Up 19.7%

The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended October 4, 2008, increased 19.7 percent from comparable store net sales for the five-week period ended October 6, 2007.
10/10/2008

C4 Waterman Team to Go Big at Battle of the Paddle

C4 Waterman and their distributor, Boardworks, have rallied a red-hot team of stand up paddle (SUP) racers for this Saturday's $25,000 Battle of the Paddle at Doheny State Beach, Dana Point, California.
10/10/2008

Rip Curl promotes Brian Bosson to VP of Merchandising Operations

Rip Curl is excited to announce the promotion of Brian Bosson to Vice President of Merchandising Operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.
10/10/2008

Bikini Flavors Gives Conservation a High Fashion Makeover

Bikini Flavors is proud to announce its partnership with the Caribbean Conservation Corporation (CCC).
10/10/2008

Steamer Lane Prepares For Oakley Pro Junior Series Finale

The nation's top professional junior surfers will compete at the Association of Surfing Professionals (ASP) Grade-3 North America Oakley Pro Junior Championships at the 2008 O'Neill Cold Water Classic at Steamer Lane, Santa Cruz, Calif. Oct. 21-26.
10/10/2008

Zumiez Total Net Sales Up 4.8% While Comp Store Sales Dip

Zumiez Inc. today announced that total net sales for the five-week period ended October 4, 2008 increased 4.8% to $33.6 million, compared to $32.1 million for the five-week period ended October 6, 2007.
10/10/2008

Jetpilot Announces Website Launch

The Web site is designed with efficiency and clarity in mind. The goal was simple: Create a window into the world of Jetpilot and what the brand is all about.
10/06/2008

Grenade Launches Footwear Collection

Grenade Footwear was designed to cover our feet when the days grew colder and so we could stop rummaging through the bins at Goodwill for the next good pair to skate.
10/06/2008

Furl TV To Conquer Colorado On Comcast

Exciting new Fall snowboard series “The Adventures of Danny & The Dingo” and “Standard Snowboard Show” perfect for new market.
10/06/2008

Sign Up For SIMA's HR Boot Camp Today

Registration open for 4th event in SIMA’s new educational Coot Camp Series: HR Boot Camp.
10/06/2008

DC Supports "Movember" With Limited Edition Sandal Release

For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues.
10/06/2008



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