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The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008

Fate Of Trestles Now In Hands Of U.S. Federal Government (Gulp!)

Thousands stand together in oppostiion to the 241 Toll Road extension during the U.S. Department Of Commerce public comment meeting at the Del Mar fairgrounds. But support and involvement from the surf industry was suprisingly muted at the hearing. So what gives?
09/24/2008

New Faces: Kane'ohe Bamboo Provisions

Building their company philosophy around the belief that the natural beauty of the Hawaiian Islands is as irreplaceable as it is inspiring, Kane'ohe Founders Bryan and Kyle Harris built a brand that would embody island beauty, luxury, and environmental responsibility.
09/13/2008

Volcom’s Atomic Jigsaw On A Stick

“This was the best am contest ever. No, seriously, write that down: best ever.” Well. .. okay! That's cool.
09/13/2008

5th Annual WakeAwards Bash Goes Off At Surf Expo

WakeBoarding, the world's number one wake sports magazine, hosted the 5th Annual Wake Awards presented by Rockstar Energy Drink, on September 12 in Orlando, Florida during Surf Expo.
09/12/2008

Surf Expo Staff Anticipates Solid Show

After a few nervous days carefully monitoring weather reports, the skies over Orlando are clear and this show is shaping up to be on par with Surf Expo's largest September show ever.
09/11/2008

Surf Expo Golf Tournament

Fourteen fearless foursomes braved the fickle Central Florida elements during the annual Surf Expo Golf Tournament at Shingle Creek Golf Course.
09/11/2008

Liquid Nation Ball 5 Raises Funds for 14 Surf-Related Humanitarian Organizations

Surf industry business executives, professional surfers, and La Jolla VIPs gathered at the ocean-front home of Fernando and Vicky Aguerre in La Jolla, Calif. to help raise funds for 14 surf-related humanitarian organizations and honor the first ever SIMA Humanitarian of the year, Dr. Dave Jenkins, CEO of SurfAid International.
09/10/2008

Catching Up With: Origin Skate Trucks

Origin Skate Trucks was started by Richard Wooten and Todd Palmer with a new design on a truck, a truck the owners says is designed for performance because it has a 40% larger grinding surface and weighs the same as a standard Indy truck.
09/08/2008



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Is Ryan Sheckler A Sell Out?




Eighteen-year-old pro skateboarder Ryan Sheckler is oftentimes ridiculed by his competitors for being a “sell out.” The undeniably gifted three-time Dew Cup winner, 2007 X Games Street Gold Medal winner and reality TV star has been accused of making street skating go pop. In the new issue of ESPN The Magazine, “Just Another Lonely Millionaire Skateboarder,” writer Allison Glock reports on Sheckler as he leads a pack of action athletes redefining stardom.

“Every time somebody calls me out or tries to start something, it’s motivation. I want to give them more reasons not to like me.” – Ryan Sheckler

“I have been doing tricks since I was 6 years old. I was focused and determined from that long ago. That’s why I am where I am.” – Ryan Sheckler

“Personally, I think skateboarding is harder than throwing a basketball in a hoop, so I’m all for it growing up and being taken seriously. Ryan is helping do that, and he gets hated on the hardest.” – Pro street skater Jereme Rogers

“Ryan is the first legitimate teenage heartthrob in our industry. People who watch him aren’t skateboarding fans, they’re Ryan Sheckler fans.” – Vert skater Andy Macdonald

The Sheckler piece is part of the The Magazine’s X Games preview – which also includes stories on Brian Deegan and his Metal Mulisha, BMX vert legend Kevin Robinson, and actions sports stars advice on how to survive when things at the X Games don’t go as planned.

Go to ESPNthemag.com for exclusive home video footage of BMX racer Donny Robinson dancing as a kid and behind the scenes video of the The Metal Mulisha photo shoot.
Author: Sean Obrien
 
 
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Comments
Comments
On hating the player..., RghtCst , 7/17/2008 1:03:49 PM
In the end, Ryan Sheckler is a phenomenal skateboarder. If he doesn't choose to play the role of the anti-establishment victim of society, choosing to profit from his talent instead of wallowing in the classic stereotype, the end result is he's still a good skater, and a millionaire. I don't know how many people wouldn't choose that. If it makes him less core than the pros who have turned down Nike contracts so they can skate the banks in Brooklyn while whining about it, and the people who pay attention to him aren't skaters anyway, then who cares? If these "core" skaters really wanted to be left alone they would keep their opinions to themselves and just skate.
What Does This Say About Skating?, Teen Beat Must Die , 7/17/2008 5:40:23 PM
Whatever sheckles want to do with his career is a-ok. I mean, whatever. Congrats on the big success and all that. But it irks me when all the kiddies see him and think this is all that skateboarding is about -- posing Teen Beat style. When did a skate deck become a fashion prop anyway????
RghtCst, tacky but... , 7/20/2008 9:28:25 PM
I, too, think his tattooing his name on his back and posing with the board is tacky and awful. People can't make assumptions on skateboarding based on one figure. There are other skateboarders-- Rob Dyrdek, for example, who are also cashing in via MTV. I wonder what people think about him? He has far more tact, so people are less apt to call him a sellout maybe? So you're a sellout if you do corny things with your mainstream fame?
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  press releases
 

Halloween Wakeboard Day With Keith Lyman at the Carlsbad Lagoon

Wakesports will host a Halloween costume party at the Carlsbad Lagoon on Saturday, October 18th. The fun will kick off around noon and continue until sunset. Liquid Force is flying professional wakeboarder Keith Lyman out to join in the festivities.
10/10/2008

Buckle, Inc. Reports Comp Store Sales Up 19.7%

The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended October 4, 2008, increased 19.7 percent from comparable store net sales for the five-week period ended October 6, 2007.
10/10/2008

C4 Waterman Team to Go Big at Battle of the Paddle

C4 Waterman and their distributor, Boardworks, have rallied a red-hot team of stand up paddle (SUP) racers for this Saturday's $25,000 Battle of the Paddle at Doheny State Beach, Dana Point, California.
10/10/2008

Rip Curl promotes Brian Bosson to VP of Merchandising Operations

Rip Curl is excited to announce the promotion of Brian Bosson to Vice President of Merchandising Operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.
10/10/2008

Bikini Flavors Gives Conservation a High Fashion Makeover

Bikini Flavors is proud to announce its partnership with the Caribbean Conservation Corporation (CCC).
10/10/2008

Steamer Lane Prepares For Oakley Pro Junior Series Finale

The nation's top professional junior surfers will compete at the Association of Surfing Professionals (ASP) Grade-3 North America Oakley Pro Junior Championships at the 2008 O'Neill Cold Water Classic at Steamer Lane, Santa Cruz, Calif. Oct. 21-26.
10/10/2008

Zumiez Total Net Sales Up 4.8% While Comp Store Sales Dip

Zumiez Inc. today announced that total net sales for the five-week period ended October 4, 2008 increased 4.8% to $33.6 million, compared to $32.1 million for the five-week period ended October 6, 2007.
10/10/2008

Jetpilot Announces Website Launch

The Web site is designed with efficiency and clarity in mind. The goal was simple: Create a window into the world of Jetpilot and what the brand is all about.
10/06/2008

Grenade Launches Footwear Collection

Grenade Footwear was designed to cover our feet when the days grew colder and so we could stop rummaging through the bins at Goodwill for the next good pair to skate.
10/06/2008

Furl TV To Conquer Colorado On Comcast

Exciting new Fall snowboard series “The Adventures of Danny & The Dingo” and “Standard Snowboard Show” perfect for new market.
10/06/2008

Sign Up For SIMA's HR Boot Camp Today

Registration open for 4th event in SIMA’s new educational Coot Camp Series: HR Boot Camp.
10/06/2008

DC Supports "Movember" With Limited Edition Sandal Release

For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues.
10/06/2008



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