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The Secrets Of Visual Merchandising

How your store looks is sometimes more important that what you are selling. We’ll explore the basics on merchandising your store from a visual perspective and also discuss how to build a formula to keep your store fresh and exciting to your frequent shoppers as well as your new guests.
10/06/2008

ZJ Boarding House Celebrates 20-Year Anniversary

Santa Monica's ZJ Boarding House celebrates twenty years of being in business with a carnival/concert/barbecue and a good portion of the industry turns out to help them celebrate.
09/29/2008

Surf Expo September Post-Show Recap

Retail shop and booth counts up at Surf Expo; attendance dips slightly due to weather and economy.
09/29/2008

The Girls Of Surf Expo

All the latest swimwear fashions, modeled at Surf Expo's Fashion Shows and at the swank Peabody Hotel.
09/25/2008

Fate Of Trestles Now In Hands Of U.S. Federal Government (Gulp!)

Thousands stand together in oppostiion to the 241 Toll Road extension during the U.S. Department Of Commerce public comment meeting at the Del Mar fairgrounds. But support and involvement from the surf industry was suprisingly muted at the hearing. So what gives?
09/24/2008

New Faces: Kane'ohe Bamboo Provisions

Building their company philosophy around the belief that the natural beauty of the Hawaiian Islands is as irreplaceable as it is inspiring, Kane'ohe Founders Bryan and Kyle Harris built a brand that would embody island beauty, luxury, and environmental responsibility.
09/13/2008

Volcom’s Atomic Jigsaw On A Stick

“This was the best am contest ever. No, seriously, write that down: best ever.” Well. .. okay! That's cool.
09/13/2008

5th Annual WakeAwards Bash Goes Off At Surf Expo

WakeBoarding, the world's number one wake sports magazine, hosted the 5th Annual Wake Awards presented by Rockstar Energy Drink, on September 12 in Orlando, Florida during Surf Expo.
09/12/2008

Surf Expo Staff Anticipates Solid Show

After a few nervous days carefully monitoring weather reports, the skies over Orlando are clear and this show is shaping up to be on par with Surf Expo's largest September show ever.
09/11/2008

Surf Expo Golf Tournament

Fourteen fearless foursomes braved the fickle Central Florida elements during the annual Surf Expo Golf Tournament at Shingle Creek Golf Course.
09/11/2008

Liquid Nation Ball 5 Raises Funds for 14 Surf-Related Humanitarian Organizations

Surf industry business executives, professional surfers, and La Jolla VIPs gathered at the ocean-front home of Fernando and Vicky Aguerre in La Jolla, Calif. to help raise funds for 14 surf-related humanitarian organizations and honor the first ever SIMA Humanitarian of the year, Dr. Dave Jenkins, CEO of SurfAid International.
09/10/2008

Catching Up With: Origin Skate Trucks

Origin Skate Trucks was started by Richard Wooten and Todd Palmer with a new design on a truck, a truck the owners says is designed for performance because it has a 40% larger grinding surface and weighs the same as a standard Indy truck.
09/08/2008



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Taylor Knox Makes History at the Billabong Pro Jeffreys Bay

The Association of Surfing Professionals (ASP) will jot one down in the history books as veteran ASP World Tour campaigner Taylor Knox (Carlsbad, CA) posted the highest combined heat score in Billabong Pro Jeffreys Bay history with a near flawless 19.70 out of possible 20 points. The natural footer performed a crushing forehand attack earning him single wave scores of 9.9 and 9.8 out of possible 10.

Knox’s history-making performance allowed him to advance effortlessly into Round 3 over ASP World Tour standout Joel Parkinson (Coolangatta, AUS), who scored a perfect single wave score of 10 out of possible 10 points in his Round 1 heat against the American powerhouse despite the loss. The dominating surfing unleashed on the perfect right-handers of Jeffreys Bay marked Knox’s career best combined heat total.

“It’s really enjoyable to be in a heat like that, it was unreal.” Knox said. “It was exciting, because Parko got the first wave and I could see that it was such a good wave and I knew that once it went by me it would barrel. Right then I saw a big one out the back and just thought, ‘I’m going to get barreled.’”

Aside from his amazing heat total, Knox had a throwaway 9.00 out of possible 10 point score, making his Round 1 performance a heat to remember. “I’ve had 10s before but I don’t think that I have ever backed it up with a 9.70 so I’d say that this was probably the highest scoring heat I’ve ever surfed,” Knox said.



Kelly Slater (Cocoa Beach, FL) was in his usual form, as the 3x Billabong Pro Jeffreys Bay Champion looked hungry to claim a fourth title, advancing confidently into Round 3 over ASP World Tour legend Mark Occhilupo (AUS). With an astonishing three wins out of the four events held to date, Slater will look to lengthen his ratings lead with another victory in South Africa.

“JBay has been a great place for me competitively,” Slater said. “But if I were to win I know one of those guys close by me would be in second and another would be in third, so it wouldn’t be a huge amount of ground made up, still stranger things have happened. Last year in Trestles most of the best guys lost early on. I could also blow it here and a whole bunch of guys could catch up, so it’s still really open. Everyone gets on a hot streak for a little while, so you can’t count anyone out at this point.”

Bobby Martinez (Santa Barbara, CA) shined in his Round 2 heat against South African wildcard Rudy Palmboom (ZAF), dropping the day’s best single wave score of a perfect 10 out of 10 points.

“It was a weird wave because I took off and couldn’t see – the sun was in my eyes,” Martinez said. “I’m not even sure why I went for the barrel because I haven’t been barreled the whole trip but it just happened. I almost fell in there, I got off balance, but luckily I didn’t. I came out. I was lucky to get a wave out there period and then to get a wave like that… it came from someone I think.”

The young Californian’s backhand attack will be put to test against the Australian Luke Munroe in Heat 6 of Round 3. North American Surfers Ben Bourgeois (Wrightsville Beach, NC/Carlsbad, CA), C.J. Hobgood (Melbourne, FL) and Chris Ward (San Clemente, CA) all advanced into Round 3 as well.

Meanwhile the ASP North America is gearing up for its biggest ASP World Qualifying Series (WQS) event of the year, the GO211 Live featuring the Honda U.S. Open presented by O’Neill beginning with the men’s trials on Friday, July 18, 2008.

The U.S. Open will see top ASP North American seeds and ASP World Tour campaigners Taylor Knox (Carlsbad, CA) and Chris Ward (San Clemente, CA) hit the water alongside current ASP WQS ratings leader Patrick Gudauskas (San Clemente, CA), Nathaniel Curran (Oxnard, CA), Nathan Yeomans (San Clemente, CA), local Huntington Beach standout Brett Simpson (Huntington Beach, CA), Dane Gudauskas (San Clemente, CA), Shaun Ward (Huntington Beach, CA) and the youngest of the Gudauskas trio, Tanner Gudauskas (San Clemente, CA). Karina Petroni (Atlantic Beach, FL), Kyla Langen (Carlsbad, CA) and Courtney Conlogue (Santa Ana, CA) will be representing North America in the women’s ASP WQS event against their top international rivals.

These top ASP North America surfers will tackle an international contingent of surfing talent at the south side of Huntington Beach Pier as they look to better their ASP WQS ratings at home. Each ASP WQS competitor will look to improve his or her respective campaign towards qualification for the 2009 ASP World Tour, and ASP Women’s World Tour.

To catch more Billabong Pro Jeffreys Bay action, log on to billabongpro.com.For all of your GO211 Live featuring the Honda U.S. Open presented by O’Neill needs, check out usopenofsurfing.com
Author: Sean Obrien
 
 
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  press releases
 

Halloween Wakeboard Day With Keith Lyman at the Carlsbad Lagoon

Wakesports will host a Halloween costume party at the Carlsbad Lagoon on Saturday, October 18th. The fun will kick off around noon and continue until sunset. Liquid Force is flying professional wakeboarder Keith Lyman out to join in the festivities.
10/10/2008

Buckle, Inc. Reports Comp Store Sales Up 19.7%

The Buckle, Inc. (NYSE: BKE) announced today that comparable store net sales, for stores open at least one year, for the five-week period ended October 4, 2008, increased 19.7 percent from comparable store net sales for the five-week period ended October 6, 2007.
10/10/2008

C4 Waterman Team to Go Big at Battle of the Paddle

C4 Waterman and their distributor, Boardworks, have rallied a red-hot team of stand up paddle (SUP) racers for this Saturday's $25,000 Battle of the Paddle at Doheny State Beach, Dana Point, California.
10/10/2008

Rip Curl promotes Brian Bosson to VP of Merchandising Operations

Rip Curl is excited to announce the promotion of Brian Bosson to Vice President of Merchandising Operations. In his new role, Bosson will expand his responsibilities overseeing the Tech Product Division into the production and development business.
10/10/2008

Bikini Flavors Gives Conservation a High Fashion Makeover

Bikini Flavors is proud to announce its partnership with the Caribbean Conservation Corporation (CCC).
10/10/2008

Steamer Lane Prepares For Oakley Pro Junior Series Finale

The nation's top professional junior surfers will compete at the Association of Surfing Professionals (ASP) Grade-3 North America Oakley Pro Junior Championships at the 2008 O'Neill Cold Water Classic at Steamer Lane, Santa Cruz, Calif. Oct. 21-26.
10/10/2008

Zumiez Total Net Sales Up 4.8% While Comp Store Sales Dip

Zumiez Inc. today announced that total net sales for the five-week period ended October 4, 2008 increased 4.8% to $33.6 million, compared to $32.1 million for the five-week period ended October 6, 2007.
10/10/2008

Jetpilot Announces Website Launch

The Web site is designed with efficiency and clarity in mind. The goal was simple: Create a window into the world of Jetpilot and what the brand is all about.
10/06/2008

Grenade Launches Footwear Collection

Grenade Footwear was designed to cover our feet when the days grew colder and so we could stop rummaging through the bins at Goodwill for the next good pair to skate.
10/06/2008

Furl TV To Conquer Colorado On Comcast

Exciting new Fall snowboard series “The Adventures of Danny & The Dingo” and “Standard Snowboard Show” perfect for new market.
10/06/2008

Sign Up For SIMA's HR Boot Camp Today

Registration open for 4th event in SIMA’s new educational Coot Camp Series: HR Boot Camp.
10/06/2008

DC Supports "Movember" With Limited Edition Sandal Release

For the second consecutive year DC is proud to support Movember, an annual charity ‘mo’-vement committed to changing the way men think about, discuss and treat their own health issues.
10/06/2008



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