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Three Flavors Of Retailing In The Big Apple

They say you can find anything you're looking for in New York City, and that goes for boardsports retail as well. But the methods retailers use to carve out a niche in this dynamic, hyper-competitive market are almost a varied as the metropolis itself.
01/06/2009

Get To Know: Room It Up

It all started with a unique lap desk so you could take your work anywhere. Now it's in 6,000 stores spread across the nation. A quick look at Room It Up.
01/06/2009

One For One: The Toms Shoes Story

In 2006 Toms Shoes Founder Blake Mycoskie had an amazing idea: start a shoe company built around the desire to help others. The results have been nothing short of amazing.
01/06/2009

Vans Gears Up Apparel Offering

Additional horsepower from parent company VF has provided a more complete approach to this iconic boardsports company.
12/30/2008

Catching Up With Bikini Flavors

Bikini Flavors Founder Colleen Ferris Thompson recently bought out her partner, so how will this change the company’s focus and what's the current state of the swimwear industry?
12/30/2008

How To Make The Most Of Your Show

Whether this will be your first time walking the aisles of Surf Expo or your 32nd, a little preplanning is critical to making the most of your precious time on the show floor.
12/30/2008

Get To Know: Primo Activewear

How the collision of being a stay-at-home mom, the desire to be an entrepreneur, losing loved ones to Cancer and a new-found passion for surfing launched a new apparel brand.
12/29/2008

Get To Know: Greenwoody Skateboards

Greenwoody Skateboards is a brand new company launching at Surf Expo this January.
12/23/2008

Quiksilver CEO Bob McKnight Talks About The Current State Of Business

Quiksilver held its fiscal year 2008 conference call yesterday and provided valuable insight into not only the current state of the Quiksilver Inc. business, but also the health of the overall market.
12/19/2008

Department Of Commerce Rules Against Trestles Toll Road Extension

Opponents of the 241 toll road extension achieved a huge victory today when the U.S. Department of Commerce upheld the California Coastal Commission's objection to the project. So is Trestles finally saved?
12/18/2008

Surf Expo Announces Show Date Change to August

In response to recent shifts in market demand, Surf Expo announced today it is moving the dates of its September 2009 show to August 20-22, 2009. The show will remain in the Orange County Convention Center.
12/12/2008

20 Things To Do At Surf Expo (When You're Not Writing Orders)

A trade show is just that: a show. Sure our hundreds of exhibitors do a ton to build excitement and fun, but here are 20 other "can't miss" special events and features of the upcoming January Surf Expo show.
12/11/2008



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U.S. Windsurf Market Prepares For The Gorge Freestyle Frenzy

The Gorge Freestyle Frenzy, North America’s premier high-wind freestyle windsurfing competition, returns to the Columbia River Gorge this July, announces event founder and organizer Royn Bartholdi.

Top windsurfers from across North America are expected to compete. Last year’s event—the only advanced freestyle competition held in North America—drew 48 competitors from as far away as Maui and Ontario.

The one-day competition will take place at the Spring Creek Fish Hatchery in Underwood, Washington. “The Hatchery is a world-renowned windsurfing venue, famous for big winds and big swell—in other words, epic Gorge conditions,” says Bartholdi. It also offers ample seating for hundreds of spectators. Admission for spectators is free.

The Frenzy is slated for the first sufficiently windy day in the two-week period from July 6—20. Working with local weather forecasters, Bartholdi will make the determination each morning by 7 a.m. whether the event will take place that day. Participants and spectators can check the day’s decision by visiting the Gorge Freestyle Frenzy website, www.gorgefreestylefrenzy.com, or calling the Frenzy hotline, TBA. Last year, the event took place on the first day of the two-week window.

Windsurfers will compete in five divisions: Super Frenzy, Women, Men, Kids, and Masters. Super Frenzy is the showcase division, the most demanding with the biggest prizes. It summons all competitors to push their limits and promises to deliver a wild display of aerials, tricks and wipe-outs. The Kids' division (17 years and younger) was a crowd favorite last year, and is the North American qualifying competition for the Starboard ProKids World Championship; the winner qualifying to enter the international freestyle competition held in Bonaire in July. The Men’s and Women’s division focus on "Gorge Style" sailing, with a stronger emphasis on aerials and classic Gorge maneuvers. The Masters' division is for men age 35 and older; some of the best and most experienced sailors are now sailing in this division.

Competition will begin at 9 a.m. A panel of judges will rate contestants on overall impression, and each sailor is guaranteed a minimum of two seven-minute heats.
Author: Sean Obrien
 
 
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  press releases
 

Favorites Fall At ASP World Junior Championships

The deciding event in the quest for the undisputed ASP World Junior Title, the Billabong ASP World Junior Championships is the paramount junior event on the planet and today's competition saw the biggest upsets of the week go down with some major favorites eliminated from competition.
01/06/2009

Tilley Endurables and Verde PR & Consulting Fashion A New Relationship

Function, form and style come together to embark on new adventures as Verde PR & Consulting signs on with Tilley Endurables.
01/06/2009

Oklahoma City to Host 2009 WWA Wakeboard Nationals

For the first time in its nearly 20-year existence, the Air Nautique WWA Wakeboard National Championships, presented by ROCKSTAR will be held in Oklahoma City, Oklahoma.
01/06/2009

So Cal's Mountain High Sets Record Holiday Attendance

“Mountain High experienced the perfect storm,” said Karl Kapuscinski, President and CEO. “The four feet of snow prior to the holidays, in combination with pent-up demand due to a later than normal opening, and tendencies to ski closer to home all fell in line to deliver a record breaking holiday season.”
01/06/2009

Kahuna Creations Takes You Land Surfing With Buttons

Surfing legend Buttons Kaluhiokalani can be seen demonstrating the new trend of land paddling with the Kahuna BigStick land paddle near the beaches of Oahu, HI since joining the team in early 2008.
01/05/2009

Ocean Minded Expands Global Headquarters

Ocean Minded is proud to announce that they have expanded their global headquarters by moving to a 6,050 square foot building at 3005 South El Camino Real in San Clemente, California.
01/05/2009

Surfrider Gets “Out There” To Celebrate 25th Anniversary

Join us at Surf Expo for the Celebration of Surfrider Foundation's 25th year anniversary, Friday January 16th, in Room 320S at 6:30 p.m.
01/05/2009

Room It Up Unveils Spring 2009 Collection Of Trendy Prints and Products

Lifestyle accessory company expands their trend-right product assortment to include new styles at competitive price points sure to lift retailers' moods.
01/05/2009

South Florida's Premier Wakeboard Festival Hits The Beach

Board Up Miami is back for its fourth annual competition as one of wakeboarding's signature events, and this year with some new additions, including a skateboarder's dream.
12/30/2008

Study Reveals Consumer Shopping Habits

Consumers continued a six-year trend of steering away from department stores during the holiday season, but the uncertain economic times were not the only reason.
12/30/2008

Emotional Ads Resonate With Shoppers This Holiday Season

When asked which retailer has the best holiday TV commercial, consumers ranked Target, Wal-Mart, Best Buy, Macy’s and Kohl’s as favorites, according to a survey conducted for the Retail Advertising and Marketing Association by BIGresearch.
12/30/2008

ESPN Settles Quiksilver's Lawsuit Over X Games Logo

The clothing maker said the sports network had violated a trademark. Terms of the settlement are not disclosed, reports the L.A. Times.
12/29/2008



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