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The ActionWatch Panel's Best-Selling Shorts Of Q1 2008 Welcome to ActionWatch Mondays, your weekly snapshot of top sellers from ActionsWatch's Retail Panel of more than 100 specialty stores. This week we unveil the best-selling shorts through the months of January, February, and March of 2008. 05/12/2008 Top Ten Tips for Successful Exhibiting Wondering how to plan your exhibit program to maximize your show results? Candy Adams, aka the "Booth Mom", lays it out in ten simple tips everyone can follow. 05/08/2008 Nike Lands On Top Of Climate Counts Company Scorecard The Beaverton sports giant not only has the world's best-selling skate shoe, it's leading the pack on the Climate Counts Scorecard: "Nike is at the forefront of the sector due to long-term leadership on climate, including its public support for meaningful climate change legislation." 05/08/2008 Dive Industry Association Teams Up With Surf Expo Representing more than 1,500 retailers, this trade association is working hard to increase the reach and business of its retail members through its Undersea Showcase newsletter, educational programs, and through its partnership with trade shows such as Surf Expo. 05/07/2008 BRA Summit 5 Helps Unify Specialty Retail Marketplace Retail attendees were worried about business when they gathered that first night in Puerto Rico. Could the BRA Summit reveal a new path to follow—or at least allay some of these fears, that feeling that each shop was fighting a battle alone? 05/06/2008 Photo Highlights From The BRA Retail Summit 5 The Board Retailers Association Summit was a huge success--both for the quality and quantity of the conversations that occurred and information presented, but also for the activities Melissa Clary organized for the group. Check out all the photo highlights here. 05/02/2008 Barnacle Bill's Surf Shop Rides Again Two feet of snow and a frozen Lake Erie as far as the eye can see! Surfing anyone? If you’re Dan Roth, owner of Barnacle Bill’s Surf Shop in Vermillion, Ohio, the answer is an enthusiastic “Yes!” 04/29/2008 SIMA Hosts Green Boot Camp On Earth Day About 50 surf industry executives gathered at the Ocean Institute on Earth Day, April 22, to hear from experts on how they incorporate sustainability and green practices into their business—and why it makes business sense. 04/24/2008 A Steady And Tranquil Dedication On this Earth Day 2008, we take a short look at how concern for the environment is beginning to transform our industry. 04/22/2008 Countdown To Image Awards 6 There’s less than a month until the 2008 SIMA Image Awards, and this year’s event promises to uphold the tradition of sober, dignified, and well-reasoned acceptance speeches. Just take a look at last year's event. 04/18/2008
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Ocean & Earth Implements 5-Year Global Expansion Plan
Thirty year-old heritage brand Ocean & Earth, born and bred in Sussex Inlet Australia and available in America since 1979, has recently linked a string of successes spawning from recent implementation of a 5 year global expansion plan.
In December 2007, CEO of International Operations Paul Munten completed an extensive search for new brand leadership in North America, consummate with the hiring of Dave Nielsen as VP of the crucial and strategic U.S. territory.
Said Munten: "Category segment growth in America will be brought about through a confluence of strategic marketing aimed at maintaining a halo over the brand; including product extensions and development of O&E's strategic marketing initiative". "To this point" continued Munten, "Dave was brought on board to implement sales, marketing and branding profiles that while globally synergistic, explore and implement "new to USA" market segments without being held back by typical in box industry protocol and boundries."
Taking this cue, Nielsen's first hire was Burton Companies Director of Creative Concept's; Matt Patterson. http://malakye.com/asp/front/CMSPage.asp?TYP_ID=1&ID=65
Said Nielsen, "Matt's core experience, deeply entrenched in the creative world of Volcom, Quiksilver and Burton position him perfectly to help guide Ocean & Earth further out into the light".
Further Nielsen added; "As a free spirited artist, musician, writer and crazy good surfer, I expect we'll see no shortage of uniquely creative "live" energy marketing strategy from Matt. It's fun to set out on an original and inspired path stemming from O&E's heritage with Matt as our guide toward a fresh new market position here in the USA".
In addition to acquiring Patterson, Nielsen has retooled and revitalized existing staff & structure, adding more depth and direction to its crew of proven players in key roles. Other important new initiatives to the brand's current DNA include a new global branding platform.
"The cohesive one-look, one-feel story will allow the newly structured North American subsidiary to benefit from the brands overall strength globally" said Paul Munten. "Additionally, the U.S. territory will embrace our highly successful and organically grown Ocean and Earth event series "Teenage Rampage" by producing multiple events here in the U.S."
These exciting new segment additions will benefit the U.S. territory as they embrace categories O&E has experienced much global success with. Ocean & Earths internationally proven track record in apparel and outerwear will be a welcome addition to its successful core surf accessory segment here in the USA.
The O&E crew looks forward to executing these new initiatives from a new office and warehouse situated in the historic Surf Industry mecca of West Costa Mesa, CA.
"We're really stoked to be part of the high energy mix up on Goat Hill; as lot of the Hurley, RVCA, Volcom, Atwater etc. crew are our friends and use O&E gear."
Said Nielsen further; "Being headquartered near 54th St. and the River Jetty guarantees we'll have time to enjoy refreshing lunchtime surfs when it's happening!
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