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Exhibitor Spotlight: Luli Fama

Luli Fama will be at Surf Expo this September!

Posted 5/17/2013

Luli Fama will be at Surf Expo this September!

Born in Cuba and raised in Miami, Florida, Lourdes “Luli” Hanimian has always aspired to become an innovator in the fashion industry. Growing up with the beaches of Miami at her doorstep, it is not surprising that Luli developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama swimwear.

The assortment of exclusive pieces, including monokinis, bikinis, cover-ups and dresses, are made from light fabrics and enhanced with exceptional details tailored to accentuate a woman’s figure. Every collection reflects a new thought process and design concept. Luli and Augusto are inspired by a variety of factors, including Luli’s Cuban descent and Miami upbringing. The cosmopolitan culture and Latin influence in Luli Fama are apparent in the contemporary shapes, intense colors and fusion of innocence and seductiveness.

Inspired by the engaging rhythms of the Caribbean and the electric nightlife of South Beach, each collection fuses vivid color palettes and prints. Additional influences include the blues and greens of the ocean, the glimmering gold of the night stars and an exotic locale’s lush surroundings. Eye-catching prints range from floral, aquatic, paisley and tribal to Italian mosaic, tie dye and a vintage map of the Caribbean.

Originality is a fundamental component, as Luli Fama understands the importance of a target customer and abides by her personal philosophy, “You can’t be everything to everybody. You have to have a niche and stay true to your consumer by providing a look in the highest quality possible.” Luli Fama continues to maintain its rank as the “celebrity-favored swimwear brand” due to the devoted following of celebrities including Beyoncé Knowles, Jennifer Aniston and Kate Hudson along with supermodels Bar Rafaeli and Marissa Miller.

More information on Luli Fama at lulifama.com.