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Liquid Force And Axis Boats Sign Long-Term Marketing Agreement

Liquid Force, the premier manufacturer of wakeboarding and kiteboarding hard goods and apparel, has entered into a long term marketing agreement with Axis Wake Research.

Posted 1/31/2012

Liquid Force, the premier manufacturer of wakeboarding and kiteboarding hard goods and apparel, has entered into a long term marketing agreement with Axis Wake Research. Axis will be the Official Towboat of Liquid Force’s world famous BROstock event, as well as a strategic partner in Liquid Force’s Free For All series and all new BBQ BROdown series.

"If you’ve been around these two brands for even a short time, you’ve seen the synergy between our company cultures and the way we look at wakeboarding," said Nick Skally, Axis Director of Marketing. "We're excited to partner with an industry leader that understands how to have fun on the water. We’re also psyched to launch the product line into this type of arena where our boats can perform for high-end competitions like the double-up contest at BROstock."

Axis and Liquid Force will begin to activate on this partnership immediately, starting with the LA Boat Show, February 10-12, followed by the February Freezeride at the Carlsbad Lagoon, February 18th.

Tony Finn, Founder of Liquid Force said, “I’m so excited to partner with an exciting brand like Axis Boats. The wake on their boats is sick! We couldn’t be happier to team up with such a great company. Not only do they make great products, but they’re also a great group of people. Their affordable, yet performance based boats are exactly what our industry needs! Stay tuned for many exciting things to come!”