IVI PRESENTS: THE PROCESS
Video Series Documenting The Hand-Made Manufacturing Process Celebrates the Debut of IVI’s Spring 2013 Sunglass Range
Irvine, CA – (February 15, 2013) IVI today announces the release of the brand’s first Spring 2013 product drop. The product debut includes new colors stories, 4 new frame styles and the release of the highly anticipated DPM Series – the world’s first hand poured block acetate in an exclusive camouflage pattern.
Over two years in development, the DPM Series camouflage acetate was created in partnership with world-renowned acetate supplier, Mazzucchelli 1849. The ingenuity and craftsmanship necessary to execute the material spurred the idea to deliver to the industry a documentary of IVI’s hand-made sunglass manufacturing process, appropriately titled, IVI PRESENTS: THE PROCESS.
A 5-part mini-series, THE PROCESS follows the IVI design and manufacturing supply chain around the world to document each step from concept to final delivery of a finished product.
“When Jerome, Rob and I were first discussing IVI, we knew we wanted the product to be something special. We feel we’ve created an unparalleled product offering and want to share that with our industry, retailers, and consumers. THE PROCESS is the culmination of months of planning, production, and ultimately great relationships with some of the best manufacturing partners in the world.” Pete Fox, CEO and Founder, IVI, LLC.
THE PROCESS debuts February 15th, 2013, in coordination with the first delivery of IVI’s Spring 2013 product range, with new episodes debuting on the following schedule:
FEBRUARY 15, 2013 THE PROCESS: PART 1, DESIGN
FEBRUARY 19, 2013 THE PROCESS: PART 2, MAZZUCCHEILLI 1849 ACETATE
FEBRUARY 20, 2013 THE PROCESS: PART 3, CARL ZEISS LENSES
FEBRUARY 21, 2013 THE PROCESS: PART 4, ACETATE PRODUCT ASSEMBLY
FEBRUARY 22, 2013 THE PROCESS: PART 5, WIRE PRODUCT ASSEMBLY
To review the Spring 2013 product range, the DPM Series, and THE PROCESS video series, visit http://www.ivivision.com.
About IVI - IVI (pronounced eye-vee) is a premium sunglass and accessories brand formed from a partnership between skateboard mogul and television star, Rob Dyrdek, legendary action sports designer Jerome Mage, and Fox Head, Inc. CEO, Pete Fox. IVI eyewear products represent an elevation in street and skate inspired fashion and lifestyle. IVI sunglasses combine premium materials, sophisticated iconic lines with unique features and details. Learn more at IVIvision.com
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