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Focus Sup Design Collaboration Pays Dividends

Mo Freitas wins in Brazil on the new Focus Rawson shape

Posted 12/31/2012

A recent design collaboration with iconic North Shore Hawaii surfboard designer/shaper Pat Rawson working with Focus SUP designer Nitzan Benhaim and with Focus team-rider, teenage phenom Mo Freitas has already produced results.

The young Freitas has just returned from a successful tour of Brazil where he won a Stand Up World Tour event the Ubatuba Pro on the first board he worked on with Rawson, dominating the competition with his high performance attack.

Focus SUP will be developing with Pat, new designs aimed at the performance SUP enthusiast that will be introduced in 2013 with the first of those to be the “Rawson One”.

As Pat commented in his excitement of working with the young Freitas “ I'm designing surfboards for stand up paddle performance”.

Come see us at Surf Expo in the New Year at Booth # 3619 next to the SUP pool and see what we're up too.

About Focus SUP:
Focus SUP was founded by Jacob Benzvi, Nitzan Benhaim, and Tal Meirovitz in late 2008 with the idea of designing the best SUP boards available.

Designed in Hawaii, Focus SUP boards are sold worldwide. Since its humble beginnings Focus SUP has evolved into Focus SUP Brands (FSB) Inc. with four lines including FOCUS SUP, STANDUP PADDLESPORTS, BODY GLOVE SUP, and SURF DIVA SUP.

The purpose was to provide “Boards for All Reasons” to the marketplace. Today, members of the Focus SUP Brands (FSB) family include Mo Freitas, one of Hawaii's leading riders and top North Shore Hawaii shaper/designer, Pat Rawson.

As well, our extensive distribution network allows Focus SUP boards to be enjoyed worldwide.
www.focussupbrands.com
www.focussup.com
http://www.facebook.com/#!/pages/Focus-SUP/115813251803471

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