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TransWorld Business Partners With Surf Expo To Present "THE SHOWROOM" Fashion Shows

TransWorld Business, the leading trade journal for the surf, skate, snowboarding and action sports markets, has partnered with Surf Expo to present three special fashion shows during Surf Expo.

Posted 5/9/2011

May 9, 2011 — TransWorld Business, the leading trade journal for the surf, skate, snowboarding and action sports markets, has partnered with Surf Expo to present three special fashion shows during Surf Expo.

Dubbed "THE SHOWROOM by TransWorld Business," these swimwear and women's apparel fashion shows will occur at 4:00 p.m. on each of the three days of Surf Expo.

"I was particularly impressed with the magazine feature Transworld Business produced last year for the swim and women's apparel markets, the quality of the photography and the cohesiveness of the overall presentation," says Surf Expo Brand Manager Sean O'Brien. "Our goal with THE SHOWROOM fashion shows is to bring that feature to life on the floor of Surf Expo, utilizing Transworld's top-notch studio photography, behind-the-scenes video of the photo shoot, and also additional creativefrom the participating brands."

According to Transworld Business Publisher Adam Cozens, "THE SHOWROOM gives Surf Expo exhibitors a great opportunity for important exposure both before the trade show and while those thousands of retailers are gathered on the show floor in Orlando, September 8-10."

"Each year we spend significant time and effort making sure our swimwear and women's apparel features are the best they can be, presenting the industry's top brands with great photography and relevant information for retail buyers," says Transworld Business Editor In Chief Joshua Hunter. "Extending this feature on to the floor of Surf Expo through THE SHOWROOM is great for not only the participating brands, but for retailers looking for important new looks to bring to their businesses and customers."

Offering complimentary champagne and cash bar reception immediately prior to the show on Thursday and Friday, THE SHOWROOM will occur on Surf Expo's The Stage, found at the end of the main swim and resort Boardwalk aisle at the show. "With an enhanced audio visual appeal, improved runway models and styling, and the best new fashions in the industry, we expect THE SHOWROOM will significantly raise the bar of our on-floor fashion shows," says Surf Expo Show Director Roy Turner.

THE SHOWROOM will be supported by feature articles in both TransWorld Business and TransWorld SURF, a consumer calendar produced by TransWorld SURF, video look books of the participating brands looped throughout the duration of the show, and significant pre-show marketing by both Surf Expo and TransWorld Media. Manufacturers wishing to participate should contact Adam Cozens at TransWorld Media at: (760) 722-7777 or adam.cozens@transworld.net.

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About TransWorld Business
TransWorld Businessis a B2B trade publication in the action sports world and for over fifteen years continues to remain the number-one source for action-sports business news and information. It provides key resources and tools to thousands of retailers and manufacturers within the industry through its print, digital and event assets. TransWorld Business is a part of TransWorld Media, the worlds leading action-sports media company and is based in Carlsbad, California.

About Surf Expo
Surf Expo is produced twice annually for manufacturers and retailers in the Board, Beach and Fashion industries. Held in January and September in Orlando, Florida, Surf Expo draws 15,000 attendees including retailers, exhibitors and media from the U.S., the Caribbean, Central and South America and around the world. The show was recently designated the 13th fastest growing U.S. trade show by EXPO Magazine. Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA); the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA), and Association for Wind Sport Industries (AWSI).