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Home  >  Article Detail
Surf Summit 16

Show News

Focus SUP's “Boards For All Reasons” at Surf Expo

The Focus SUP family of brands at Surf Expo will show you “Boards for all Reasons” at their booth #1295 adjacent the stand up paddle in-door pool.

Posted 9/5/2012

The Focus SUP family of brands at Surf Expo will show you “Boards for all Reasons” at their booth #1295 adjacent the stand up paddle in-door pool.

The Focus family includes it's founding brand Focus SUP but now also includes Stand Up Paddle Sports SUP, Surf Diva SUP and Body Glove SUP, the latter to celebrate it's 60th anniversary in 2013 as the “Ultimate Water Sports Brand”.

FOCUS SUP:
The Focus SUP designer and SUP advocate Nitzan Benhaim lives stand up paddling every day and with his SUP line of boards developed in the waters of Hawaii since that late 2000's, has built a range that you can surf, race or just cruise.www.focussup.com

STAND UP PADDLE SPORTS SUP
Historically, Stand Up Paddle Sports SUP is one of the original SUP brands launched in the early 2000's by one of the pioneers of stand up paddle culture Warren “Wardog” Thomas.

“Wardog” and his wife Debbie in late 2006 opened the first fully dedicated SUP retail location in Santa Barbara which today is one of the SUP industry's most influential retailers.

He's seen it all and that knowledge reflects in Stand Up Paddle Sports SUP line of state of the art designs.www.paddlesurfing.com

SURF DIVA SUP
The Surf Diva girls, Izzy and Coco Tihanyi bring the female flavor to the world of SUP with creation of Surf Diva SUP. Izzy an avid SUP'er , paddles almost every day with the students in the Surf Diva Surf and Standup Paddle School in La Jolla, she has paddled almost everything and brings that knowledge to design a range of SUP's built specifically for women.www.surfdiva.com

BODY GLOVE SUP
With sixty years in the surf/action sports Body Glove “The Ultimate Water Sports Brand” brings it's historic brand strength to the FSB family.In conjunction with Focus SUP designer Nitzan they have developed a focused line built for fun and cruising with a clean graphics package and a special 60th Anniversary board personally endorsed by Body Glove founder Bob Meistrell now in his Eighties and still active within the company.www.bodyglove.com/sup

See you tomorrow at Surf Expo September 6-8th, 2012 in Orlando, Booth #1295.

For More Info Contact:

Doug Anderson
doug@focussup.com

Peter “PT” Townend
activempire@aol.com

About Focus SUP:
Focus SUP was established by Jacob Benzvi, Nitzan Benhaim and Tal Meirovitz in late 2008 with the idea of designing the best SUP boards. Designed in Hawaii, Focus SUP boards are sold worldwide._

Since it's humble beginnings Focus SUP has evolved into FSB Inc. with it's four lines FOCUS SUP, STAND UP PADDLE SPORTS, BODY GLOVE SUP and SURF DIVA SUP, providing “Boards for All Reasons” to the marketplace.

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