September 6-8, 2013
Orange County Convention Center
Board Demo Day: September 5
Just One Board is a skateboard-recycling program created to benefit underprivileged youth, engage skateboarders with their local community, support skateboard retailers and serve as the base of a campaign promoting the positive power of skateboarding.
Surf Expo attendees have a great opportunity to help at-risk youth while clearing their shelves of used or excess skate decks, wheels and trucks.
"The mechanics are simple: bring your functional used or excess product to the IASC booth at Surf Expo and we'll assemble and distribute it to at-risk youth around the country with the help of skate shops and youth organizations," says IASC Executive Director Josh Friedberg.
As an incentive, IASC has secured $1,000 MSRP worth of current and first-quality product from IASC Member companies as prizes for the Just One Board contest at Surf Expo. A first-place prize of $500 worth of product will be given for the most trucks donated. A second-place prize of $300 worth of product will be for the most wheels and bearings donated. Finally, third place ($200) will be given to the shop donating the most decks.
"By collecting used skateboard equipment, refurbishing and distributing it, we're keeping that skate gear from becoming environmental waste," continues Friedberg. "What's more, shops gain a direct opportunity to support their community, youth organizations can introduce healthy skateboarding activities into their programs and most importantly young people who wouldn’t otherwise have the opportunity are given the chance to learn a new skill that gives them a healthy physical outlet and instills important character traits that last a lifetime."
According to Surf Expo brand manager Sean O'Brien, "Surf Expo is happy to participate in this program, which ultimately helps grow the entire market. We encourage all our retailers to collect used skate gear from their customers and then bring those donation with them to Surf Expo where it will be given new life through the Just One Board program."
Surf Expo will not only serve as a point for the collection of skate gear, but will also facilitate the shipping of donated product back to the IASC offices where it will be refurbished and then distributed. Components can be used, but need to be in functional condition. Wheels need to be zip-tied in sets of four and trucks in sets of two.
"Surf Expo's generous support of Just One Board is a huge help in raising awareness of the initiative," says Friedberg. "Since our presentation at the IASC Skateboarding Summit last May they've made it a point to get involved: committing time, energy and money towards growing the program. We couldn't ask for a better partner and I'm really excited to see how our first donation contest goes at the September show."
About Just One BoardThe idea behind Just One Board is simple, the cumulative effect of the program is powerful. Instead of millions of boards winding up in landfills every year, used skateboard equipment is being recycled into a community-building tool to affect positive change in cities all over the world. For more specifics or information on how to get involved please contact Josh Friedberg (949) 455-1112 or email@example.com.
About IASCThe International Association of Skateboard Companies is the member-owned not-for-profit trade association of skateboarding. The mission of the IASC is to represent the global skateboarding community with a united voice by listening, understanding and acting on the needs of skateboarders and the skateboard industry. IASC’s goals are to promote skateboarding, increase participation, educate and save our members money. IASC serves its members and the skateboarding community by focusing on areas that affect not only the business but the overall sustainability and health of skateboarding as a whole. About GSF The Go Skateboarding Foundation was created to serve as the charitable arm of IASC. A donation to the GSF helps fund programs that promote skateboarding and make a positive impact on society and in the lives of young skateboarders. Along with supporting skate-related charities like Skateistan, the Next Up Foundation, the Tony Hawk Foundation, the Johnny Romano Foundation, and iRide / iRecycle the GSF is focused on highlighting and supporting the efforts of people who are making a positive impact on the world using skateboarding as a tool to empower youth.
About Surf ExpoSurf Expo is the largest and longest-running trade show for the boardsports and beach industries (36 years). Surf Expo is held in January and September in Orlando, Florida, and draws buyers from specialty stores across the U.S., the Caribbean, Central and South America and around the world. Surf Expo is endorsed by the Surf Industry Manufacturers Association (SIMA), the Board Retailers Association (BRA), the Water Sports Industry Association (WSIA), the Association of Wind Sport Industries (AWSI) and the Dive Industry Association (DIA).
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