Show News

Association of Wind & Watersports Industries 2nd Annual Awards Party

On the evening of Friday Sept 7th, the second day of Surf Expo in Orlando, the AWSI will host their 2nd annual Industry Awards party.

Posted 8/21/2012

By Matt Aiken, AWSI Board Member and SBC Media Advertising Sales Director

Pulling together the Stand Up Paddle Board (SUP), Windsurfing, and Kiteboarding industries, the AWSI awards party is a celebration of the people, brands, and retailers that make up the industry in North America. Free beer and refreshments will be served. Entry is available to everyone with a Surf Expo badge.

Sponsored by Surf Expo, the AWSI awards party has awards for SUP, windsurfing, and kiteboarding in each of the following categories:
• Retailer Of The Year
• Brand Of The Year
• Athlete Of The Year

Voting for retailer of the year takes place by surveying all the AWSI member brands and asking for their vote for top shop in each sport. Voting for the brand of the year takes place by surveying windsurfing, kiteboarding, and SUP shops across North America and asking for them to vote for the number-one brand in each sport they are involved in. Voting for the athletes of the year is open to the public.

The AWSI reaches out to its media partners (Windsport Magazine for windsurfing, The Stand Up Journal for SUP, and The Kiteboarder, Kiteworld, and SBC Kiteboard Magazine for Kiteboarding) to conduct a public search for the athlete of the year in each sport.

For 2012, top athletes from each sport will be submitting video entries to the member magazines. The videos will be posted on the member magazines’ websites and public voting for the athlete of the year will take place. For each sport, the Athlete Of The Year is intended to embody the following attributes:
• Relevance to North American market.
• Existing media exposure (print, digital, social) in the North American market.
• Contribution to the growth of the sport.
• Contribution to the success of their sponsors’ brand and its success in the North American market.

Last year’s first ever AWSI awards party was a great success and a fun time. The 2012 event looks to be even bigger and better. We look forward to seeing you there.