“We believe the Mirage is the Ultimate Boardshort,” stated Rip Curl CEO, Kelly Gibson. “We’re excited to launch a program which allows us to connect the dots between our key product, the marketing that surrounds it, and a list of our valued core retail partners, which ultimately will tell the story of the Mirage boardshort.”

Be on the lookout for new Dakine CJ and Damien signature traction pads, due to hit shops late-summer 2010.

CJ Olivares becomes Executive Vice President, Shon Tomlin moves to Senior Vice President of Programming and Marketing.

Tom Curren, Robert F. Kennedy, Jr. and Al Merrick To Receive Awards.

In his new position, Reiley will be instrumental in strategic planning for the brand and promoting key 2010 products, including the Rusty Wired Series, the Wired Series collaboration with Green Day, and the Ecostretch boardshorts.

Brooks will work with skaters, contributors and advertisers as one of the faces of TransWorld SKATEboarding and will help write in print and digital, contributing to the overall creative direction of the mag.

With apparel and accessories designed by SUPERbrand’s Creative Director Tony Larson, the Collection hits stores in June 2010.

Billabong North America president Paul Naude said the licensing arrangement would allow Plan B to maintain its focus on the creation of premium skateboarding products and the promotion of skateboarding.