Rip Curl Unveils Premium Retailer Partnership Program For Mirage Boardshort
“We believe the Mirage is the Ultimate Boardshort,” stated Rip Curl CEO, Kelly Gibson. “We’re excited to launch a program which allows us to connect the dots between our key product, the marketing that surrounds it, and a list of our valued core retail partners, which ultimately will tell the story of the Mirage boardshort.”
03/09/2010
Hobgood Brothers Join DaKine International Surf Team
Be on the lookout for new Dakine CJ and Damien signature traction pads, due to hit shops late-summer 2010.
03/08/2010
Fuel TV Makes Two Key Promotions
CJ Olivares becomes Executive Vice President, Shon Tomlin moves to Senior Vice President of Programming and Marketing.
03/08/2010
21st Annual Waterman’s Weekend Dates Set, Honorees Announced
Tom Curren, Robert F. Kennedy, Jr. and Al Merrick To Receive Awards.
03/08/2010
Rusty Appoints Steve Reiley As Brand Marketing Manager
In his new position, Reiley will be instrumental in strategic planning for the brand and promoting key 2010 products, including the Rusty Wired Series, the Wired Series collaboration with Green Day, and the Ecostretch boardshorts.
03/08/2010
Transworld Media Announces Josh Brooks As New Associate Editor For Transworld Skateboarding
Brooks will work with skaters, contributors and advertisers as one of the faces of TransWorld SKATEboarding and will help write in print and digital, contributing to the overall creative direction of the mag.
03/08/2010
Super Surfboards Launches Apparel Collection
With apparel and accessories designed by SUPERbrand’s Creative Director Tony Larson, the Collection hits stores in June 2010.
03/08/2010
Billabong Signs 10-Year License Deal With Plan B Skateboards
Billabong North America president Paul Naude said the licensing arrangement would allow Plan B to maintain its focus on the creation of premium skateboarding products and the promotion of skateboarding.
03/05/2010